🇺🇦David Appelbaum work email
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🇺🇦David Appelbaum personal email
🇺🇦David Appelbaum phone numbers
A seasoned software-marketing executive with 25 years’ experience with a specialty in enterprise software start-up companies, turnarounds, and brand rehabilitation, I work closely with Shasta Ventures, Benhammou Ventures, and other leading VC and PE firms. I have worked across a variety of technology areas including data management, cybersecurity, IT infrastructure management, mobile, and marketing technology. I am an award winning innovator in the use of social media and digital marketing for business. My campaigns have been covered in the NY Times, AdWeek, and across social media - in addition to being selected by Universal Studios to support their summer 2008 blockbuster release of HellBoy2 directed by Guillermo Del Toro. But, most importantly, I have been a leader in driving revenue marketing in the companies I’ve been with. The single most important aspect of the marketing discipline is the recognition that revenue generation in conjunction with the sales team is job number one. I was able to attain 95% revenue attribution for marketing programs. I was able to track daily conversions of leads to pipeline revenue and could give an accurate pipeline forecast every quarter. Working closely with the RevOps/COO, we were able to put my marketing team on quota for their discretionary quarterly bonuses based on revenue attribution and origination. In my career I have helped generate billions dollars through acquisition, IPO, and funding for the organizations with which I have worked.Along with my corporate responsibilities I am an angel investor focused on working with exciting and innovative entrepreneurs delivering core enterprise solutions around Big Data, Cloud, Analytics, Security, and Enterprise Mobility. I invested and worked with BrandAds, a video advertising analytics platform that was recently acquired by ExtremeReach. I believe that with success comes responsibility and an absolute requirement to "pay it forward". Towards that end I am a frequent lecturer at Skyline Community College in Marketing, Social Media, and Entrepreneurship. My ongoing focus is the challenge of training and developing the next generation of Silicon Valley super stars from communities of color and lower income here in the USA so we can share the benefits of the 21st Century economy with all our citizens and help end what is becoming a defacto digital apartheid.
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FounderThe Mentat ProjectSonoma, Ca, Us
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Member Of The Board Of AdvisorsEoxs Oct 2024 - PresentToronto, Ontario, Ca -
Co-Founder, Fractional CmoGreywolf Revenue Marketing May 2021 - PresentSan Francisco, Ca, UsHelping B2B technology startups and established firms maximize revenue and market impact in the age of SaaS and AI. Clients include iTradeNetwork, BlueLava, TechTarget, Responsive, Kugamon, Nitro, ReversingLabs, Evisort, CtrlStack, and CommerceIQ. I work in conjunction with Shasta Venture Partners and Benhammou Global Ventures, and their portfolio companies - leaders in AI, SaaS, MarTech, Legal Tech, eCommerce, Cyber Security, Productivity, and Cloud Infrastructure. -
Director Of DevelopmentBerkeley Student Cooperative Aug 2024 - PresentBerkeley, California, UsOur mission is to provide a quality, low-cost, cooperative housing community to university students, thereby providing an educational opportunity for students who might not otherwise be able to afford a university education. -
Member Of The Board Of AdvisorsGrowegy Feb 2023 - PresentBoca Raton, Florida, Us -
Member Of The Board Of AdvisorsFortella Dec 2019 - Apr 2021Redwood City, Ca, Us -
CmoValimail Aug 2018 - Nov 2020Denver, Co, Us -
CmoCloudpassage Oct 2016 - Aug 2018San Francisco, California, Us -
Vice President Of MarketingApteligent May 2015 - Sep 2016San Francisco, Ca, Us -
Senior Vice President, MarketingMoka5 Feb 2013 - Mar 2015Redwood City, Ca, Us -
Marketing Vice PresidentSentilla Jan 2012 - Feb 2013Redwood City, Ca, Us -
Interim CmoAct-On Software, Inc. Dec 2010 - Jan 2012Portland, Oregon, Us -
Svp MarketingBigfix, Inc. Aug 2006 - Jun 2010Sunnyvale, California, Us -
Vp MarketingAntenna Software Apr 2004 - Aug 2006Jersey City, Nj, Us -
Vp/Gm North AmericaAutonomy Oct 1999 - Jan 2002Cambridge, Cambridgeshire, Gb -
Vp Product MarketingInformix 1998 - 1999Us -
Vp, Windows Nt DivisionOracle Corporation 1993 - 1998Austin, Texas, Us -
Sr. Systems EngineerBorland 1989 - 1993Newbury, Berkshire, Gb -
Director, MisAmerican Lawyer Media 1986 - 1989
🇺🇦David Appelbaum Skills
🇺🇦David Appelbaum Education Details
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Saint Petersburg State UniversitySoviet Revolutionary History -
Vassar CollegeHistory/Russian
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Teaneck Alternative High School
Frequently Asked Questions about 🇺🇦David Appelbaum
What company does 🇺🇦David Appelbaum work for?
🇺🇦David Appelbaum works for The Mentat Project
What is 🇺🇦David Appelbaum's role at the current company?
🇺🇦David Appelbaum's current role is Founder.
What is 🇺🇦David Appelbaum's email address?
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What is 🇺🇦David Appelbaum's direct phone number?
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What schools did 🇺🇦David Appelbaum attend?
🇺🇦David Appelbaum attended Saint Petersburg State University, Vassar College, Teaneck Alternative High School.
What skills is 🇺🇦David Appelbaum known for?
🇺🇦David Appelbaum has skills like Demand Generation, Lead Generation, Go To Market Strategy, Start Ups, Product Marketing, Saas, Enterprise Software, Strategic Partnerships, Marketing Strategy, Marketing Automation, Salesforce.com, Creative Strategy.
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