🇺🇦David Appelbaum Email & Phone Number

A seasoned software-marketing executive with 25 years’ experience with a specialty in enterprise software start-up companies, turnarounds, and brand rehabilitation, I work closely with Shasta Ventures, Benhammou Ventures, and other leading VC and PE firms. I have worked across a variety of technology areas including data management, cybersecurity, IT infrastructure management, mobile, and marketing technology. I am an award winning innovator in the use of social media and digital marketing for business. My campaigns have been covered in the NY Times, AdWeek, and across social media - in addition to being selected by Universal Studios to support their summer 2008 blockbuster release of HellBoy2 directed by Guillermo Del Toro. But, most importantly, I have been a leader in driving revenue marketing in the companies I’ve been with. The single most important aspect of the marketing discipline is the recognition that revenue generation in conjunction with the sales team is job number one. I was able to attain 95% revenue attribution for marketing programs. I was able to track daily conversions of leads to pipeline revenue and could give an accurate pipeline forecast every quarter. Working closely with the RevOps/COO, we were able to put my marketing team on quota for their discretionary quarterly bonuses based on revenue attribution and origination. In my career I have helped generate billions dollars through acquisition, IPO, and funding for the organizations with which I have worked.Along with my corporate responsibilities I am an angel investor focused on working with exciting and innovative entrepreneurs delivering core enterprise solutions around Big Data, Cloud, Analytics, Security, and Enterprise Mobility. I invested and worked with BrandAds, a video advertising analytics platform that was recently acquired by ExtremeReach. I believe that with success comes responsibility and an absolute requirement to "pay it forward". Towards that end I am a frequent lecturer at Skyline Community College in Marketing, Social Media, and Entrepreneurship. My ongoing focus is the challenge of training and developing the next generation of Silicon Valley super stars from communities of color and lower income here in the USA so we can share the benefits of the 21st Century economy with all our citizens and help end what is becoming a defacto digital apartheid.

Listed skills include Demand Generation, Lead Generation, Go To Market Strategy, Start Ups, and 46 others.