David Marble Email & Phone Number

Palo Alto, Ca, Us

Providing advisory services and fractional product leadership. Focus areas: MarTech, Customer Data Platforms, data & AI/ML governance, privacy, digital transformation.• Digital marketing transformation: Vision for marketing tech & operations at top 25 bank (in-progress).• CDP product strategy: Advised B2B MarTech vendor on expansion into Customer Data Platform space.• Data-driven decisioning: Saved retailer $10M w/ revised strategy informed by data cleanup & analytics.• Product leadership: Coached top 10 financial services PM director to build & socialize platform strategy.• MarTech education: Guest lecturer for Reforge's course on Marketing Technology.

Menlo Park, Ca, Us

Co-led a new multi-disciplinary product team formed to systematically address upcoming global privacy regulation and evolving user expectations. Crafted complex product strategies and programs touching all products (Facebook, Instagram, Messenger, Oculus, WhatsApp) with approvals rising to the Chief Privacy Officer and division heads.• Evaluation of consent practices across 300+ touchpoints and implementation of design standards• Standardization of data sharing practices across products, developer APIs, and marketing systems• Global youth privacy initiatives to meet regulatory and civil society expectations around age verification, parental consent, default privacy settings, age-appropriate digital ad targeting, and age-appropriate behavioral profiling (e.g. interest profiles, AI/ML, content personalization)Sample Regulations: GDPR (EU), CCPA (California), LGPD (Brazil), POPIA (South Africa), Age Appropriate Design Code (AADC) (UK), Fundamentals for a Child-Oriented Approach to Data Processing (guidance from Irish Data Protection Commission, EU), COPPA (USA), etc.

Bentonville, Arkansas, Us

Led a 7-person product team to drive enterprise-wide ROI from a custom-built omnichannel Customer Data Platform (CDP), a SaaS/PaaS effort serving goals across marketing (MarTech), advertising (AdTech), personalization, analytics, privacy, and fraud.• Drove $xxxM incremental annual revenue and $yM savings through improvements to email/push segmentation, ad targeting, in-app promotions, item recommendations, checkout fraud detection, and platform consolidation.• Growth tech stack for mobile apps: mParticle, AppsFlyer, Radar, Amplitude• Data enablement of marketing analytics and customer insights• Key contributor to design and launch of data request, deletion, and opt-out solution to meet requirements of the California Consumer Privacy Act (CCPA).• Custom big data architecture: ML-enhanced identity graph with billions of nodes (deterministic and probabilistic methods), 18 internal data sources, 5 third-party data vendors, 20 identifier types (e.g. cookies, mobile device IDs, login IDs, credit card hashes, PII from in-store transactions, household IDs), and batch and real-time processing capabilities.

Mountain View, California, Us

Led a group of 7 marketing technology (MarTech) product managers to deliver personalization capabilities and growth experiences for Intuit's small business products and marketing efforts.• QuickBooks global e-commerce websites such as quickbooks.com• Pre-signup and in-product personalization based on user attributes and interaction history• Machine learning powered suggestions of features, content, and upgrades/add-ons• Behavioral tracking and identity unification into a Customer Data Platform (CDP) for real-time data activation across advertising, marketing, analytics, and in-product experimentation• Build vs buy analysis of CDP vendors: Segment, mParticle, Lytics, Tealium• Notification capabilities (email, push, in-app)

Mountain View, California, Us

Product management lead, QuickBooks Online mobile apps• 3x growth in users and 2.6 to 4+ star rating• As of Aug 2017, QuickBooks for iOS was a top 3 grossing business app in 4 countries: ◦ iPad: #1 US, #1 CA, #3 UK, #3 AU ◦ iPhone: #1 CA, #2 UK, #3 AU, #3 USQuickBooks Online is a SaaS financial management solution used by over 2 million small business subscribers worldwide. In addition to accounting, payments, and payroll features, thousands of 3rd party integrations extend functionality through our developer APIs.

New York, Ny, Us

• Product management lead, mobile apps and mobile web• Apps (iOS, Android) generated 500k+ downloads over 6 mos• Ranked 36th in Travel on iTunes and featured in 13 countriesTravelzoo Inc. (NASDAQ: TZOO), is a global Internet media company and trusted publisher of travel, entertainment and local deals. Our team researches, evaluates and tests thousands of deals to find those with true value. We have over 26 million subscribers and 2 million app downloads.

Arlington, Va, Us

Spurfly was a seed-funded startup offering spur of the moment, on the fly social calendaring for groups. Users could share free time availability, ideas of things to do, and last-minute plans with their real life social network.• Led product management and development from concept through multiple iterations• Conducted user research and experience testing• Hired and managed development team

Washington, Dc, Us

2009-2012 Executive Director2008-2009 Director of TechnologyConSource is a free online library of constitutional history. Our work includes digitizing and cross-referencing source documents from throughout history of the U.S. Constitution and its Amendments. We have provided support to constitutional researchers, legal professionals, and educators, and have hosted events featuring Justices of the Supreme Court, congressmen, author David McCullough, and leading academics.

Sprowtt was featured as a Techcrunch 50 finalist in 2009 for our efforts to build an online securities offering platform for small businesses, driving down costs of conducting < $5M stock offerings while establishing better investor suitability practices to pave the way for crowdfunding for equity. Our product included forms automation for CA and NY, and a white labeled portal customers could use to pre-qualify investors, conduct online roadshows, and guide potential investors through disclosures and private stock purchases.• Led product management, development, and legal research• Selected as TechCrunch 50 finalist; presented with co-founder

• Summer Associate, Goodwin Procter - Corporate law and litigation• Summer Law Clerk, Indigo Venture Law Offices - Corporate law• Associate Consultant, Capitol Project Partners - Strategy consulting for tech/energy

• Project Management Consultant, ProPay - Training and software customization for FinTech client• Product Manager, a la mode technologies - Real estate agent SaaS product management• Hardware/Software Engineer, Data Transit - Computer peripherals test equipment• Web Developer, Agular Systems - Content management systems

Jd

Ms, Electrical Engineering

Bs, Computer Engineering