David Archer Email & Phone Number

El Segundo, Ca, Us

As the Vice President of Sales, I am proud to lead our legal division's sales efforts, encompassing renowned brands such as Martindale Hubbell, Avvo, and Nolo. In this pivotal role, I am responsible for driving our sales strategy and leading a team of 70+ sales professionals in the legal vertical. Key responsibilities include:• Leadership: Directing and developing a team of sales directors, managers, and Inside Sales Representatives, ensuring the achievement of individual and team sales targets. My focus is on fostering continuous business growth and creating a high-performing sales culture.• • Go-to-Market Strategy: Defining priority customer segments and developing robust go-to-market strategies. This involves deep market understanding, gathering user feedback, and leveraging insights to refine and enhance our existing solutions.• • Talent Development: Building a top-tier sales team by identifying leadership potential and fostering career development. I am committed to nurturing sales talent and optimizing sales processes to enhance accountability and results.• • Client Success: Ensuring our team is equipped to deliver complex service solutions and instilling a culture of sales innovation and client success. My goal is to expand our market reach and grow our customer base within our target markets.• • Process Optimization and Compensation Planning: Streamlining sales processes and developing compensation plans that align with our goals, motivating the team to achieve desired results. This strategic approach has been instrumental in driving significant ARR growth.• In this highly visible executive role, my experience in B2B sales, team management, and consultative sales approaches has been instrumental in shaping the future of our sales organization. I aim to drive market expansion and ensure the continuous success of our prestigious legal brands.

Princeton, Nj, Us

Served as an executive leader responsible for directing a global team of 15 enterprise sellers, SDRs, and Sales Engineers, providing leadership from the front within a significantly competitive market to close deals in a startup environment ($5M+) concerning SaaS contract lifecycle management and the e-signature business lines, achieving an average team ARR of $250K.• Performed deep dives to gather critical information and analyze to identify market fit and competitive landscape, leveraging the data to develop strategic recommendations.• Responsible for hiring, training, and developing the sales and SDR team, as well as revamping the go-to-market strategy (GTM), establishing a solid foundation to support robust sales growth.• Identified missing product components and transitioned how the product was sold, defining the market and securing significant stand-alone deals.• Established a stronghold amid intense market competition within only 8 months, closing the largest deal in the division’s history (Magna) and developing $4M in new ARR pipeline.

Bellevue, Wa, Us

• Recruited to perform as General Manager, was recognized for consistent top performance, and promoted to the Vice President of Inside Sales position after only 11 months.• Led a high-performing sales organization, including 67 inside sales professionals, sales development representatives, and managers, providing strategic direction and guidance to enhance performance, supporting a $353K average ARR and 11-month sales cycles, exceeding established sales quotas, delivering 109% in 2020 and 102% in 2021.• Grew the Inside Sales organization from 10 to 67, leveraging expertise and best practices to create and introduce onboarding, training, and development programs, and increasing top-tier resources where 32% of team earned internal promotions.• Established career development plans, facilitated individual sales coaching and mentoring, and implemented innovative techniques, generating a 38% increase in the average Inside Sales Executive performance.• Introduced innovative methodologies such as Value Selling and MEDPICC and guided the team in significantly growing the top of the funnel, transforming the organization from $70M to $200M. • Received an organizational eNPS score of 73, scoring significantly above the other teams as well as the Sales industry average.

Bellevue, Wa, Us

Promoted to VP in 11 months

Bellevue, Wa, Us

• Hired for extensive expertise to restructure the SDR and Inside Sales from the ground up, building, training, and coaching the teams and significantly contributing to the organization’s growth from $70M to $300M and 2016 IPO.• Established a top-performing team and a department with upwards of 45 resources and implemented a personalization strategy to grow the funnel and close inside deals.• Implemented streamlined, repeatable hiring practices and processes that reduced the Sales new hire onboarding time by 2X.• Led the development and implementation of deal coaching and inspection programs that increased the time to first sale by 42%.• Analyzed the market and focused the global sales organization on targeting large enterprise organizations with $1B+ in revenue, ensuring 67% of wins and 78% of the active funnel.• Delivered a performance that exceeded established sales quotas, including 105% in 2016, 126% in 2017, and 113% in 2018, earning President’s Club status in 2017 and 2018.

Bellevue, Washington, Us

• Responsible for leading the global sales strategy and operations for the CRM company while overseeing the Field Sales, Inside Sales, Sales Engineering, and Sales Operations spanning the AMER, APAC, and EMEA regions, leveraging innovative strategies and best practices to drive growth from $3M to $15M.• Hired as the #5 employee and built out the Sales team, Customer Care, Inside Sales, and Outside Sales, and facilitated a market analysis to identify market fit, leading by example and empowering the team to secure large profitable deals, bolstering the average sell per representative by 354%.• Constructed and introduced an effective pricing strategy and value proposition that transformed the average deal size by 364% from $22K to $102K ARR.

Monroe, La, Us

• Recruited by a previous executive leader to oversee a suite of IT services and software platforms, providing strategic planning, budget management, sales, marketing, business development, team development, and client relationship management, focusing on driving organizational revenue and profitability.• Identified key segments and developed and implemented strategic sales, marketing, and customer support strategies, delivering $100M in revenue growth and retention across product verticals.

Bellevue, Wa, Us

• Functioned as the Vice President of Retail Solutions and played an integral role in driving the growth of the early-stage startup from $5M to $35M+, positioning the organization as a market player, and securing a merger with Concept Shopping.• Utilized expertise in complex and traditional sales cycles to introduce sales and market strategies, resulting in 560% revenue growth.• Launched a new practice focused on data analytics services measuring the success of in-store digital advertising and led strategic engagements with top-tier multi-billion-dollar revenue clients such as Walmart, MGM Grand, Costco, Target, and SuperValu.

Responsible for worldwide sales, including field sales, inside sales, sales engineering and sales operations Integral part of an executive team that created a nationwide hosted telecommunications service in a SaaS model.Advanced from individual contributor to VP of Sales, led international teams.

Responsible for Enterprise Sales Channel in North America• Recruited and built a highly successful team of National Account Sales Professionals targeting Fortune 100 Accounts.• Delivered: 15+ Fortune 100 accounts including: IBM, Sun Micro, AMEX, Schwab, Boeing, HP & PeopleSoft.

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