Named an advisor to this fast-growing community creating career and professional development opportunities for experienced marketers.Worked with the founder to develop and launch the first-ever research effort within the community to help improve engagement, retention and member acquisition.Initiated and contributed to brand/logo redesign project as well as offering feedback to contribute to the community's organization and growth.

CollegeEye is a software platform and app that connects high school students with college students who have similar backgrounds/interests and majors to provide authentic, non-scripted feedback about college life.Recruited by the founders of CollegeEye to take their concept and turn it into a viable brand and execute a successful launch. Pilot launched in September 2020.

Envisioned, planned, and executed the launch strategy for YB (Your Body) Fitness. Provide enterprising leadership for this 39,000 sq. ft. facility offering 100+ group fitness classes each week, plus highly-rated personal training, cycling, Pilates, yoga, barre and other fitness and community programs. Leveraging extensive experience as an international fitness club VP at Crunch Fitness, recruited and connected strategic partners and investor, and pitched the business plan to purchase and revitalize the fitness club and stem it from losing members and closing its doors. Developed and presented the YB name, logo, and brand strategy, which led to a partnership plan.

Launched and led a comprehensive sales, partnership-building, marketing & branding company offering services to early, later stage start-ups and public companies. As a member of executive leadership teams of client companies’drove strategic planning, decision-making, and execution. Spearheaded new business development/sales strategies, developing brands, executing marketing campaigns & delivering strategic solutions that increased company profitability. PRESIDIUM USA - VP, BUSINESS DEVELOPMENT (2011 – 2014)Strategically positioned a Canadian-based technology company for equity financing and new business development. Refocused the company on their value proposition and delivered a complete brand identity package centered on a disruptive technology that resonated with employees and clients.WHARTON EQUITY PARTNERS – DIRECTOR, NEW BUSINESS DEVELOPMENT, MARKETING & CORP. COMMUNICATIONS (2005-2010) Identified and implemented a strategy that increased market visibility and business profitability for Wharton Real Estate in launching a multifamily business. Amplified profit potential by generating investor recognition and deal flow through a strategic company re-positioning. Created and executed a brand awareness and PR strategy with interviews in national & local trade publications, conference panel appearances, and online/print business media. Launched re-branding and sales for a health & wellness center within the development that significantly increased revenue.RWO ACQUISITIONS – EVP, MARKETING & SALES (2004 – 2007)Several notable developers purchased land on the former Myrtle Beach Air Force Base. RWO Acquisitions, was first to build their residential/mixed use Withers Preserve community on the base. All eyes were on RWO to see how they would market this highly visible new community. In less than seven months created an identity, positioning, robust media approach, and sales strategy centered on embracing, honoring, and preserving the history of Myrtle Beach.

Led the U.S. corporate sales department and assisted with operations for one of the most profitable health and fitness companies. Developed innovative fitness and wellness benefit programs for corporate clients. Conducted in-depth market research studies to determine initial areas for growth and methods for market penetration. Developed retention strategies to sustain revenue growth and reduce customer churn. Following acquisition by Bally Fitness, expanded responsibilities to manage Bally New York Corporate sales force.

Market research executive at several boutique firms in Sales and Client Services and Project Director Roles; firms include: Marketing Evaluations (QScores,), Newman Stein and Guideline Research. Clients included: Lucent Technologies, Heinz, Revlon, HBO, Ocean Spray Cranberries, American Express, Ziff-Davis Publishing, Pfizer, Levi-Strauss and Kayser Roth.