Responsible for all of Annin Flagmakers sales to Food, Drug, Mass, Clubs, Military and Dot Coms through either direct relationships or rep groups. Offering a full range of year round and seasonal selling solutions.Walmart, Target, Amazon, Kroger, Albertsons, True Value, Fred Meyer, Meijer, Tractor Supply, AAFES, NEXCOM, HomeDepot.com, QVC, At Home, Safeway, Unified Grocers, Wayfair, Weis Markets

Annin Flagmakers is the largest and oldest flag manufacturer in the U.S., manufacturing U.S., State, Military,International and Custom flags since 1847. The company is headquartered in Roseland NJ and manufactures in South Boston, Virginia and Coshocton, Ohio.

Shopper Insights, marketing, management and sales consulting. Focused on Shopper Insights as a supplier to Nielsen Life360 on projects for major CPG clients combining Nielsen Homescan data with video and audio ethnography to create a better understanding of customer segments. Previous assignments involved allocating marketing resources across multiple channels – print, radio, direct mail and internet. Extensive bricks and mortar, mail order catalog and web retailing expertise. Publishing consultant on building assortments and custom publishing.

Responsible for over $10 million in sales of BBC Home Entertainment products to Barnes & Noble, Hastings, Trans World / fye, Fry’s, Meijer, Toys’r’Us, Barnes & Noble.com, Ingram Entertainment, Eurpac Distribution and Alliance Entertainment. Worked directly with Warner Brothers sales team planning promotions and expanding distribution.

Overall sales responsibility for $150 million in sales including adult book sales to Walmart, Walmart.com as well as Ingram Book and Baker & Taylor demand jobber business. Responsible for $100 million in annual sales to Walmart and Walmart.com. Managed a team of National Sales Managers and support staff. Ran adult book business with Levy Home Entertainment for two years, directing sales to Target, Walmart, Kmart, Sears, Best Buy and over 5,000 grocery stores, as well as managing Anderson Merchandisers Walmart sales. Negotiated terms, discounts and co-op with accounts and distributors. Worked with publishers to maximize sales opportunities at account level and to communicate account feedback on books and publishing plans.Managed adult book sales for the Free Press, Atria, Simon & Schuster, Fireside/Touchstone, Scribner, Pocket Books, Howard and Simon Spotlight Entertainment imprints, as well as distribution clients: Viz Media, Kaplan, World Almanac, Merck Publishing, Cider Mill Press and Chicken Soup for the Soul. Successfully launched over 3,000 new books a year into a limited shelf space environment on a time sensitive, weekly new release schedule coordinated with national advertising and publicity.

Complete profit and loss (P&L) responsibility for over $8 million in Radio Spirits sales to all retail and wholesale accounts. Reported directly to CEO of parent company, MediaBay Inc. Radio Spirits was the largest publisher of Old Time Radio audio book products selling CDs and cassettes in boxed sets at various price points directly to Walmart, Target, Costco, Sam’s Clubs, BJ’s Wholesale Clubs, Amazon, Barnes & Noble, the Borders Group, Ingram Book Company, Cracker Barrel, Kohl’s, Shopko, Meijer, Tuesday Mornings, TJX Companies, Anderson Merchandisers and Levy Home Entertainment. Responsibilities included directing sales and marketing efforts across all channels – retail, web, direct response and catalogs, key accounts management, hiring and managing manufacturer’s rep groups, forecasting, budgeting, new account development and category management initiatives. Increased profitability on the Radio Spirits product line of over 250 SKUs. Drove new product development and product life cycle management process.

Responsible for over $65 million in annual sales of video game software for the Sony, Sega and Nintendo hardware platforms to all accounts in the Eastern United States and Walmart nationally. Managed four manufacturer rep firms, major headquarter calls, new item presentations, and price protection and co-op / MDF negotiations. Responsible for forecasting over 150 titles a year, special terms, managing co-op and credit issues. Key accounts include Toys’R’Us, Walmart, KB Toys, Electronics Boutique, Ingram and Circuit City.

National Account Manager for Target, Kmart and Sears