David Marlo Email & Phone Number

Lead team focused on providing actionable insights within the organization based upon subscription, consumption, and payment data. Responsible for providing data on digital product goals around consumption, sign-ups, retention, churn management, cohort analysis, revenue, and LTV. Created data warehouse and data visualization platforms for executives, marketing, and product teams to pull reports on overall business and performance metrics. Work closely with Marketing and Product teams to provide insights and guidance around customer lifecycle management, user type (new to file vs. returning), user clusters, performance and segmentation.

New York, Ny, Us

Key responsibilities: • Subscription Products: Oversee domestic NFL Game Pass subscription products which lead to the creation of NFL+. • Data/Analytics: Work with Business Intelligence teams to create executive reports around users and overall health of product. Focus on new users, retention of existing users and overall churn management. • Product Engagement: Partner with product marketing team to deliver very high user retention, in-season consumption analysis, and potential feature improvements.• Management: Lead team of product managers, QA, Creative and Project Management teams to ensure that requirements, wireframes and comps are delivered to our technical team.• Marketing: Work with Product Marketing team teams on go-to-market strategies for user acquisition, landing page optimization, and research to understand user satisfaction.

New York, Ny, Us

Key responsibilities: • Subscription Products: Oversee domestic and international NFL Game Pass subscription products for the NFL across computers, tablets, mobile and connected devices.• MVPD Products: Lead Authentication efforts to allow millions of end users access to NFL Network and NFL RedZone channels via ~270 MVPDs.• P&L Leadership: Administer full P&L for NFL domestic subscription business. Revenue growth over 35% annually in 3 years with strong margins.• Pricing: Lead pricing analysis to determine revenue and reach maximization opportunity. Have executed 4 pricing studies to date including full analysis of both domestic and international (by territory) subscription products. • Budget: Manage all facets of product budget including planning, forecasting, and day-to-day management. 100% on-budget delivery for both internal teams and external vendor partners • Product Engagement: Partner with product marketing team to deliver very high user retention, in-season consumption analysis, and potential feature improvements• International Subscriptions: Supervise 2 global product vendors for both Europe and ROW to ensure product / brand integrity, key launch date success, and in-season product quality assurance • Management: Lead team of product managers, QA, Creative and Project Management teams to ensure that requirements, wireframes and comps are delivered to our technical team• Partnership: Led implementation on OTT TV Everywhere media streaming applications for web, Tablet and XBOX platforms for the Watch NFL Network & NFL RedZone channels • Marketing: Work with Product Marketing team teams on go-to-market strategies for user acquisition, landing page optimization, and research to understand user satisfaction • Roadmap: Create and oversee the strategic direction of the product roadmap • TV Restrictions: Ensure that all products are delivered in accordance with International and Domestic broadcast deals

New York, Ny, Us

• Subscription Management: Analyze overall revenue and user-level metrics to maximize conversion, increase customer retention and reduce churn. • Pricing: Lead pricing analysis to determine revenue and reach maximization opportunity for 4 subscription products: Game Pass (INTL) and Audio Pass (US/INTL) and 2 US-only products: Game Rewind and Preseason Live. • Partner with Product Marketing and User Acquisition teams to determine strategy and techniques for discovering and targeting users via owned, earned and paid channels.• Collaborate with Business Intelligence team to ensure all purchase, consumption and tracking data is available for all key stakeholders via dashboard. • Create the product roadmap, driving innovation through expansion to additional platforms, and building new features to increase retention and user satisfaction.

Los Angeles, Ca, Us

EndPlay’s platform served over 1 billion page views per month, making it a US top 50 web property based on traffic volume. Clients include Fox Sports, LIN Media, Scripps Local TV Stations, and Fox Stations Group. Key responsibilities: • Product Leadership: Evangelize current functionality and future product roadmap features and priorities to all levels of the organization, from the CEO and Executive team to Developers. • Management: Led, managed and mentored a team of 6 Product Managers to produce requirements to design and deliver world-class products that help clients optimize their content and monetize their users. • Technical Oversight: Merged multiple local TV systems into one code base and core product to greatly accelerate development cycles. Collaborate cross-departmentally (Sales, Engineering, Project Management, QA) to create exceptional products for multiple systems. • Sales Partner: Support pre-Sales efforts by presenting functionality and roadmap features to potential clients as well as identifying consumer needs.

Fox Interactive Media (FIM) later became the Fox Audience Network (FAN). FAN’s principal purpose was determining monetization strategies for News Corp’s stable of internet properties: MySpace, IGN, Scout and RottenTomatoes.com. Key responsibilities:• Product Implementation: Oversaw and directed the implementation of a 3.5 year/$900MM FIM/Google deal across 15 FIM-owned properties including MySpace.com, IGN.com, RottenTomatoes.com, and AskMen.com. • Contract Validation: Identified and terminated (with Legal) all pre-existing FIM-wide Business Development deals which were in direct violation of the FIM/Google contract terms. • Product Development: Conceived and led the strategy, development and launch of MyInsights, an advanced analytics platform helping advertisers/agencies locate and understand the demographic, geographic and psychographic interests of the audience engaging with their brand on FAN. • Product Roadmap: Drafted product requirements document, product roadmap, user guides and FAQs for MyInsights. • Tracking: Developed integration guide to incorporate conversion tracking into FAN’s self-serve advertising tool, MyAds. Over 10% of MyAds advertisers have utilized conversion tracking and gained greater insights into the demographic, geographic and psychographic interests of users.• Product Research: Led informational meetings with over 20 Advertisers/Agencies to translate their needs into initial and future product releases for the MyInsights platform. • Data Delivery: MyInsights data was shared with premium advertisers such as Target, Warner Brothers, Paramount Pictures, Toyota, McDonald’s and Harley-Davidson. • Team Leadership: Led daily/weekly meetings with engineering, project management, and QA for all product releases. • Training: Conducted sessions and released MyInsights to over 450 registered users across the United States, Europe and Australia.

Bristol, Ct, Us

Responsible for building out premium online subscription products including Insider and GamePlan and Full Court. Redefined the ESPN search product. Key Responsibilities:• Subscription Acquisition: Developed new strategies to successfully sell Insider subscriptions. Increased subscription base by 105% annually by offering portions of articles, draft reports, and scouting reports for free. • Content Optimization: Communicated daily with ESPN partners to transform their content to be produced and sold on ESPN.com. • Data Analysis & Reporting: Created reports evaluating the effectiveness of Insider content in driving new subscriptions. • Leadership: Managed design, engineering, editorial and sales groups in order to create features for Insider. • New Product Development: Oversaw and managed the overall implementation of a new search product on ESPN.com which launched in summer 2005. Wrote product requirement documents and coordinated with design, editorial and engineering groups to drive product completion. • Managed broadcasting of live College Football (GamePlan) and Basketball (FullCourt) games online from conception through implementation involving strategic development and marketing. Oversaw ESPN technical development and managed streaming partner, The Feed Room. • Main technical point of contact with Overture, a Yahoo! company, to create new treatments for sponsored links and content match results in order to meet and exceed monthly and yearly contractual obligations. • Participate in weekly strategy sessions focusing on optimizing the search experience on ESPN.com for consumers and increasing revenue streams from ESPN Search.

Seattle, Wa, Us

Advised clients on their short and long-term business objectives and created a technology solution to meet these goals.

New York, Ny, Us

Collected, analyzed and wrote business requirements for the redesign of AIG.com into functional specifications and detailed test plans. Managed technology team to execute the business directives and project goals.

Us

Created business specification and application functionality documents for Ziff Davis Media, The New Yorker, Metro New York, Prudential Securities, RCI and AIG.

Dublin 2, Ie

Developed web portal in Andersen's Energy Development Laboratory, which dynamically updated oil information and statistics on the Internet and PDAs. Trained Celanese’s end users on their global sales and reporting SAP system by guiding department teams through detailed test scripts.