• Responsible for Channel Digital Transformation focus on Distributors Needs & Operating Profit Growth• Led the Design of future digital RtC strategy for HEINEKEN ESPAÑA Strategic Plan 24-27• Cross-functional Product Owner: Develop and deliver RtC capabilities for our network• Maintain and develop new Customer Service Channel with focus on business development• Develop & Maintain new Customer Portal with focus on service• Owner of Data Sharing Model between HEINEKEN ESPAÑA and its distributor partners (>100 different ERPs)• Co-create the 2nd Digital Transformation Executive Program for On Trade Distribuitors, partnership with ISDI and ESADE• Coordinating all technology partners, ensuring seamless collaboration and achieving strategic goals.• Main focus on business development through digital trasnformation for the on premise channel.

Eurofradis: Damm Distribució Integral joint venture with Euroestrellas Distribution GroupCoordination and stabilization of 11 partner sales and distribution companies in non-stronghold areas.Operations in Bilbao, San Sebastian, Pamplona, Zaragoza, Madrid (2), Malaga, Alicante, Valencia, Almeria, and Huelva

Marketing & Sales training scheme for Nokia Mobile Phone Products. All Sales Channels (Retail, Wholesale) working on retail sales prescription developmentAs WSSL Nokia Spain partner, developed diverse business services acting as KAM targeting corporate telecom clients.

Telecom Accessories. Electronic consumer products. The company was formed by up to 40 ftesManaged growth till made the company 4 times as big as it was when I arrivedçProfesionalized operations and business approach Great managing experience at the beginning of my career with hands-on learning on people and small size company management

Direct Marketing distribution services.I was a sales executive managing client accounts and prospecting new clients.Sydney, Australia