David Marshall

David Marshall Email and Phone Number

Executive Editor | Marketing and Technologist | Evangelist & Social Media Strategist | Published Author | VMware vExpert @ VMblog
David Marshall's Location
Austin, Texas Metropolitan Area, United States, United States
David Marshall's Contact Details
About David Marshall

As a serial entrepreneur in the software start-up world, I've pioneered a career over the last 20+ years in the virtualization and cloud computing industry delivering high impact marketing and technological strategies. I've helped design and market new software solutions that directly address the challenges faced by modern IT departments by working with VMware, Citrix, Microsoft and KVM hypervisor technologies. I'm an industry recognized virtualization and cloud computing subject matter expert and I've helped publish four books on the topic of virtualization.I'm also a member of the press/media going back to 2004. I've written for numerous publications, including Virtual-Strategy Magazine, TechTarget, Network World and CIO magazines. I helped start InfoWorld's Virtualization Report, and was its columnist for 8+ years; and I also started their Virtualization Report Podcast series. I'm the sole-owner and operator of one of the oldest and most successful modern datacenter technology news sites, VMblog.com -- established in 2004. And I'm the founder and executive editor of CloudCow.com.Marketing specialties include: Lead generation and demand generation; Outbound and Inbound marketing; Marketing strategy; Social media and blogging; SEM/SEO; Digital advertising; Product launches; Branding; Website management; Content marketing; Event management; Analyst/PR/Media relationship management; Agency and vendor management; Team management. I'm a result oriented professional with Desktop, Server and Application Virtualization expertise; I have the ability to help early stage companies execute from idea development to product launch; and I can provide Research and Development assistance to help create and foster new technological ideas.Was actively involved in bringing 6 early-stage software companies to market - 5 with successful acquisition exits.

David Marshall's Current Company Details
VMblog

Vmblog

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Executive Editor | Marketing and Technologist | Evangelist & Social Media Strategist | Published Author | VMware vExpert
David Marshall Work Experience Details
  • Vmblog
    Founder And Executive Editor Of Vmblog.Com
    Vmblog Dec 2004 - Present
    I am the founder, owner and executive editor of one of the oldest and leading independent modern data center technology news and information Web sites in the industry. I've been covering the virtualization and cloud computing market since 2004.VMblog reaches an audience with an average of more than 600k visits and more than 2 million pageviews per month. We conduct interviews in person, by telephone, online or via email with key industry leaders, players and company executives. And we provide readers with the most current and latest news to help them with education and technology decision making. VMblog offers a number of sponsorship opportunities and marketing programs to vendors within its niche areas of coverage. VMblog has been identified as #18 on the ARchitect Power 100 analysts list, a Top 20 Virtualization Community and social media influencer by eCairn, #16 on the Onalytica Top 100 Publications for Digital Transformation, named a Top 50 Must-Read IT Blog by BizTech Magazine, called a Top 10 Must-Follow InfoSec Blogger by Thycotic, named a #Virtualization Top Twitter Influencer To Follow by techopedia.com, voted a Top 25 VMware and Virtualization Blog from vsphere-land and named a featured media by VMware's VMUG.
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  • Cloudcow
    Co-Founder And Executive Editor
    Cloudcow Jan 2010 - Present
    Established in 2010, CloudCow is an online publication dedicated to the next generation data center environment. It is recognized as one of the leading authorities in cloud computing information. CloudCow is a comprehensive resource for cloud computing news, analysis and information. The online publication provides IT professionals and executives with access to the latest information needed to make cloud computing and IT business decisions within their respective organizations.
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  • Whatmatrix.Com
    Board Member
    Whatmatrix.Com Sep 2018 - Present
    WhatMatrix.com is a trusted technology comparisons & crowd-sourced IT consultancy. It provides free access to interactive IT comparisons and evaluation tools - published and curated by a community of independent industry experts and consultants.
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  • Vertiscale (Acquired By Neverfail)
    Co-Founder, Head Of Marketing
    Vertiscale (Acquired By Neverfail) Feb 2015 - Nov 2015
    Company successfully acquired by Neverfail.Vertiscale is the secure Workspace-as-a-Service (WaaS) solution for healthcare. Offered exclusively thru managed service providers (MSPs), Vertiscale enables our partners to easily manage and securely deploy applications to their healthcare clients. Vertiscale is multi-cloud, and multi-tenant, so our partners can support all of their healthcare clients through one easy-to-use interface on their existing infrastructure, or on new infrastructure of their choosing. Vertiscale is easy to buy as a monthly subscription model, and we're focused on giving our partners the margins they require to make any investment in Vertiscale an easy decision.
  • Virtual Bridges (Acquired By Nimboxx)
    Senior Marketing Director And Social Media Strategist
    Virtual Bridges (Acquired By Nimboxx) May 2011 - Feb 2015
    Austin, Tx, Us
    Company successfully acquired by NIMBOXX.Virtual Bridges provides enterprise-class desktop virtualization for private, public and hybrid cloud environments. Our award-winning desktop virtualization solution, VERDE, provides secure anytime, anywhere access to end-user devices, featuring fast provisioning and deployment, broad support for Windows and Linux, optimized storage with CacheIO technology, and stateless clustering for high availability and fast and flexible scaling to give enterprises complete IT control with an uncompromised end user experience.· Managed a busy and focused team of five marketing professionals including two part-time marketers and three full-time MDR· Launched company’s first social media presence and built company/product awareness by creating/sharing engaging content· Developed engaging, viral content to build social media audience, including blogs, contests, original videos and a series of IT-related cartoons· Hired and managed an SEM firm to help revamp PPC advertising and remove under-performing or costly ads, resulting in an immediate performance improvement and increased Web site visitors· Initiated company’s entry into SEO traffic generation by hiring and managing an outside SEO firm for Web site audit and improvements; identified content generation opportunities by creating and leading a team of internal and freelance writers to also create high-impact content for syndication.· Managed the creation and launch of two new Website rebranding efforts; worked with a different design firm on each project.
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  • Infoworld
    Writer Infoworld Virtualization Report
    Infoworld May 2006 - Apr 2014
    San Francisco, Ca, Us
    InfoWorld reporter, writing the InfoWorld Virtualization Report column covering news on Virtualization and Cloud Computing Technologies.I launched IDG InfoWorld into the topic of virtualization by helping them create a new column centered on the technology (named ‘The Virtualization Report’) where I was the sole reporter. I also created a brand new podcast for the InfoWorld Virtualization Report, which took place twice a week, covering various topics in the industry. I helped IDG with the inaugural debut of its virtualization focused trade show event (promotion, subject matter expert, speaker, round table moderator) called the Virtualization Executive Forum.
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  • Solarwinds
    Senior Manager, Strategy, Community
    Solarwinds Jan 2011 - May 2011
    Austin, Texas, Us
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  • Hyper9 (Acquired By Solarwinds)
    Co-Founder, Sr. Director Of Marketing And Social Media Strategist
    Hyper9 (Acquired By Solarwinds) Oct 2007 - Jan 2011
    Austin, Tx, Us
    Co-Founder and Co-Inventor of the Hyper9 technology. Virtualization subject matter expert.Company successfully acquired by SolarWinds.· Co-inventor of the company’s revolutionary technology that changed the management paradigm in the Server Virtualization market. Architected a first of its kind server virtualization management platform that was designed from the ground up to support a transient virtualization environment; designed to operate on top of a search engine paradigm.· Supported the CMO with strategy development, project management and analysis· Provided input into the development of product recommendations· Managed the email marketing campaigns for product launches· Owned the relationship with the PR firm to coordinate campaigns, press releases, and press, blogger and analyst relationships· Launched company’s first social media presence and built awareness by creating/sharing engaging content and building an online community.· Established and managed a board of advisors consisting of 10 of the industry’s leading bloggers and thought leaders in the virtualization community; created to help guide and validate product roadmap decision making· Conducted research to identify new event opportunities for lead generation and brand awareness; managed all aspects of events and trade shows· Managed and published the corporate newsletter twice a month to an opt-in audience of nearly 15k people
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  • Inovawave
    Co-Founder, Director Business Development And Product Marketing / Subject Matter Expert
    Inovawave Jan 2007 - Oct 2007
    Us
    Helping to provide a series of revolutionary technologies in the Server and Desktop Virtualization markets. Providing Vision, Direction and Technology Leadership through eight years of virtualization market expertise to help the company grow and provide the right products in an emerging market.Identifying key players and partners and then bringing them together to help promote, sell and market InovaWave's products and expertise in the industry.· Created a revolutionary technology in the Server and Desktop Virtualization markets that would solve the I/O storage bottleneck challenge with nothing more than software· Provided vision, direction and technology leadership through eight years of virtualization market expertise to help the company grow and determine which problems to address with software solutions in the emerging market.· Identified key players and partners in the industry and brought them together to help promote, sell and market InovaWave's solution.· Ran the company’s Event programs and won two industry awards – Microsoft TechEd 2007 Best of Show for Server Virtualization Infrastructure and VMworld 2007 Best New Technology· Responsible for the development and management of the company’s marketing plans and strategies· Coordinated with the sales department for the implementation and supervision of the marketing plans and procedures
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  • Surgient, Inc. (Acquired By Quest Software)
    Senior Infrastructure Architecture Engineer / Subject Matter Expert
    Surgient, Inc. (Acquired By Quest Software) May 2003 - Jan 2007
    Austin, Texas, Us
    Company successfully acquired by Quest Software· Co-inventor of the Surgient virtualization orchestration platform and SaaS solution. Also co-invented its Network Abstraction and Isolation Layer (NAIL) technology used to automatically provision gold images and keep networking issues in check.· Responsible for creating and driving the Surgient Reference Architecture for the company's hosted SaaS/Public Cloud model· Acted as the technical go between for Surgient's Data Center Operations Team and the Surgient Engineering Team· Performed research and development to determine new technologies for implementation within the company· Managed and operated the Surgient Engineering Lab with more than 200+ physical virtualization host servers and more than 2,000 virtual machines· Documented, designed and implemented test plans for functionality and usability testing of web application· Trained, mentored and helped establish a team of four QA members· Worked with Product Management to identify future use cases and product roadmap features and requirements
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  • Protier (Acquired By Surgient Networks)
    System'S Engineer / Subject Matter Expert, Technology Inventor
    Protier (Acquired By Surgient Networks) Apr 2001 - May 2003
    Company successfully acquired by Surgient Networks, Inc.· Co-inventor of ProTier’s industry first hybrid server virtualization management platform, supporting VMware ESX, VMware GSX and Connectix Virtual Server.· Considered the creator of (and coined the phrase) a virtualization "Gold Image." I created the industry’s first mass replicated “VMware Gold Image” using WinBatch scripting, SYSPREP and other Microsoft tools· Administered a server farm of more than 100 physical servers, including multiple Microsoft cluster servers in a state of the art data center facility· Performed consulting and integration for a server virtualization solution using VMware and Microsoft virtualization platforms for a number of Fortune 1000 clients· Designed and implemented a solution to monitor ProTier's production data center using NetIQ AppManager and integrated it with a 24x7 paging notification system· Provided quality assurance testing of ProTier's software solution· Instrumental in offering product enhancements and improvements to ProTier's software solution through testing and field implementations
  • Protier
    Deployment Manager / Technical Support Specialist
    Protier May 2000 - Apr 2001
    · Provided 24x7 technical support to over 50 companies and approximately 5000 users· Deployed software applications, users and companies for VARs using theProTier ASP product· Created a number of ASP software application packages to be deployed with Citrix Metaframe for the company's hosted customers· Created and implemented policies and procedures around customer deployment· Restructured and organized the company's help desk / customer service area to help reduce average response time through processes and education
  • Bank One
    Project Manager / System'S Manager
    Bank One 1996 - 2000
    Us
    · Managed the system administrators and all computer hardware and software in the Trust / Financial Recordkeeping department in order to maintain near 100% operational capacity · Constructed a method to calculate Sub-TA fees as a source of revenue for Louisiana Recordkeeping, which totaled, net new, in excess of half a million dollars.· Programmed a number of test scripts to validate the Trust software as Y2K compliant. Coordinated with the national Y2K team to construct a national disaster recovery manual that provided direction and procedures to be followed by National Recordkeeping in order to have the departments operational within 48 hours.· Developed the Louisiana Recordkeeping training manual used to guide and instruct all newly hired analysts.· Co-directed the organizing and execution of all aspects of closing the Louisiana Recordkeeping Center.· Instrumental in the development, planning and implementation of the exiting procedures used throughout the country to successfully shift clients to a consolidated operation center.
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  • Bank One
    Supervisor Daily Recordkeeping
    Bank One 1997 - 1998
    Us
    Created and managed a new prototype daily recordkeeping plan that included a vast array of automated functions, including paperless loans, expanded use of the voice response unit, controlled contribution processing and controlled distribution payouts.Managed daily contributions, distributions, loan initiations and payments along with trust reconciliations for over 8,000 participants with assets in excess of $100 million.Co-developed an automated pricing and trading link that both increased accuracy to above 95% and decreased workload by 20%, thereby effectively allowing for a reduction in the error/loss budget and in headcount.Managed and trained a team of customer service representatives that handled in excess of 1000 calls per week. Reduced average answer speed by 50% through team empowerment, cross training, and by analyzing work flows.Instructed and trained new employees in all aspects of employee benefit accounting.
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  • Bank One
    Employee Benefits Analyst
    Bank One 1996 - 1997
    Us
    Executed participant directed mutual fund trades on a daily basis.Extracted mutual fund and stock prices from Bloomberg to update the participant accounting software with daily pricing.Coordinated and processed daily contributions, distributions, loans, dividends and monthly pension payments.Reconciled over 300 trust accounts each day with assets in excess of $800 million.Maintained, voiced and upgraded the Louisiana Recordkeeping voice response unit.
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  • First Commerce Corporation
    Investment Clearance Specialist
    First Commerce Corporation 1993 - 1996
    Facilitated the transfer of a high volume of fixed income and municipal bond trades within the Investment Management Division through various banking and financial clearing entities.Developed a comparative matrix which ultimately lead to the decision of which of five clearing agents the First Commerce Corporation's brokerage firm should use.Performed both a large sum and volume of government security transactions with various investment firms while shopping to provide Marquis Investment Consultants the best price to offer clients.Designed a new automated method of performing the accounting functions on the clearance desk that subsequently decreased workload by 50% and eliminated 95% of all errors made.Compiled data for all trades placed and all failed items on a daily blotter.

David Marshall Skills

Cloud Computing Virtualization Start Ups Product Management Saas Data Center Lead Generation Vmware Enterprise Software Strategy Product Marketing Strategic Partnerships Integration Social Media Demand Generation Marketing Leadership Entrepreneurship Marketing Communications Disaster Recovery Business Development Go To Market Strategy Published Author Blogging Marketing Strategy Security Professional Services Storage Vmware Infrastructure Server Architecture Servers Email Marketing Business Alliances Salesforce.com Crm Community Management Sem Technology Evangelist Content Management Architecture E Commerce Integrated Marketing Sales Enablement Marketing Automation Messaging Digital Marketing Microsoft Technologies Vdi Seo Vmware Esx

David Marshall Education Details

  • University Of New Orleans
    University Of New Orleans
    Minor In Economics And History
  • University Of New Orleans
    University Of New Orleans
    Information Technology

Frequently Asked Questions about David Marshall

What company does David Marshall work for?

David Marshall works for Vmblog

What is David Marshall's role at the current company?

David Marshall's current role is Executive Editor | Marketing and Technologist | Evangelist & Social Media Strategist | Published Author | VMware vExpert.

What is David Marshall's email address?

David Marshall's email address is da****@****rld.com

What is David Marshall's direct phone number?

David Marshall's direct phone number is +150882*****

What schools did David Marshall attend?

David Marshall attended University Of New Orleans, University Of New Orleans.

What skills is David Marshall known for?

David Marshall has skills like Cloud Computing, Virtualization, Start Ups, Product Management, Saas, Data Center, Lead Generation, Vmware, Enterprise Software, Strategy, Product Marketing, Strategic Partnerships.

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