David Massa Email & Phone Number

King Of Prussia, Pa, Us

As the Senior Director of Revenue Marketing, I am responsible for directing the commercial marketing business area focused on Annual Recurring Revenue (ARR) growth in North America. Specific responsibilities include assessing team capacity and capability, budgeting and resource allocation, prioritization of acquisition-focused campaigns in North America, and demand generation innovation.

King Of Prussia, Pa, Us

As the Marketing Director for demand generation and partner marketing, I am responsible for driving commercial marketing strategies and programs to support overall pipeline and revenue goals including overseeing all partner go-to-market planning and execution, as well as demand generation development, optimization and execution.

New York, Ny, Us

Marketing Director responsible for demand generation and Channel marketing. I expanded the tactics used for lead generation to include intent-based content syndication and IP listening technology. I also established an attribution process through fuzzy logic-based account mapping that resulted in a significant increase in marketing-sourced revenue.

Head of North America marketing for the B2B drinks division of Mars, Inc. responsible for developing the marketing strategy and overseeing the execution of campaigns, digital tactics, events, product launches, marketing operations and sales training. Established a marketing organizational structure that activated the strengths of each team member and allowed them to build on the competencies they aspired to grow.

Round Rock, Texas, Us

Marketing Director responsible for demand generation, account-based marketing (ABM), predictive intelligence programs and lead qualification within North America for the Dell EMC business unit. I was credited with constructing, deploying and leading Dell EMC's lead qualification team that consisted of tele-sales reps who accelerated follow-up rates, introduced BU cross-selling and increased lead-to-deal conversion rates.

Exton, Pa, Us

AGI is the enterprise software company responsible for developing the open-source Cesium 3D globe, as well as UAV (drone) and satellite modeling and analysis software for defense, intelligence and commercial use. As a marketing leader, I was responsible for increasing brand awareness, thought leadership and lead generation through content that was delivered through print, events and a wide range of digital channels including websites, video, SEM, advertising and social media.

Established a start-up creative services company that produced court-accepted computer animations and demonstrative exhibits for the legal community, federal government and defense community. The company became a successful market leader in five years before it was acquired by a forensic engineering and consulting firm.

FCE is an industry-leading engineering consulting firm focused on accident reconstruction. As a consultant, I developed demonstrative exhibits, completed computer simulations and established a service for producing court-accepted computer 3D animations. I was also published for novel approaches to 3D photogrammetric techniques.