David Mathews Email & Phone Number

Mumbai, Maharashtra, India

1. Created, managed and optimized multi-platform paid media campaigns (Google, Facebook, Microsoft, Pinterest, LinkedIn, Snapchat Ads) with a monthly budget of approximately Rs.76 Lakhs/month (85000 €/Month) across all clients and stakeholders.2. Masterfully analyzed keywords, ad copy, bids, budgets, ad groups, targeting, and landing pages for strategic media planning and campaign optimization, improving campaign optimisation scores by over 20% across Google Ads & and Microsoft Ads.3. Successfully optimized social ad campaigns on platforms like Facebook, LinkedIn, and Snapchat achieving 25%-30% performance improvements by analyzing CPM, CPC and CPA at various levels to enhance creatives, audiences, and overall effectiveness.4. Achieved over 75% campaign goal success by leveraging media plans I created using marketing funnels, customer journey maps, historical data analysis and industry benchmarks.5. Produced detailed weekly to yearly reports using Excel, PowerPoint, and Google Looker Studio, showcasing proficiency in data analysis and presentation tools.

Mumbai, Maharashtra, India

1. Created and optimized paid media campaigns, primarily on Google Ads to generate leads for company courses with a budget of approximately Rs. 12 Lakhs per month.2. Planned and executed paid media strategy to improve lead generation for the company products.3. Increased lead numbers by approximately 30% by increasing the budget by approximately 25% over a span of 3 months through campaign optimisations, remarketing, keyword research, audience research & and reallocating the budget based on campaign performance.4. Improved the list of keywords, ad copy, bids & and budgets, ad groups, targeting & landing pages for both products based on industry trends.5. Applied marketing principles like customer journey maps, marketing funnels & buyer persona in paid media strategy to generate optimal results.6. Maintained and managed paid media reports on a monthly and quarterly basis to review performance.

Mumbai, Maharashtra, India

1. Manage & optimize paid SEM campaigns for local businesses based out of USA & Canada across platforms like Google & Microsoft Search ads with an average monthly budget of $240,0002. Identify changing trends within 10-15 business verticals to take optimization decisions, month on month to bring about improvement to conversion3. Restructure poorly performing SEM campaigns to reduce advertiser churn by improving & maintaining the list of keywords, Ad Copy, Bids & Budgets, Ad groups, Targeting & landing pages for approximately 130 SEM campaigns monthly4. Oversee a pod of 6 people (including me) to monitor & improve the performance of campaigns with ad spend amounting to approximately $1,270,000 to improve quality score, cost-per-lead and reduce advertiser churn for the entire pod

Mumbai, Maharashtra, India

1. Spearheaded cross-functional team of 5 persons to setup digital platforms with over 4000+ unique visitors/month2. Implemented search engine optimisation for the wordpress websites that were created3. Generated over 1000+ leads to create an email list to send out daily newsletter using Mailchimp as email marketing platform4. Reviewed google analytics reports on a basic level to improve parameters of websites overtime5. Conducted meetings over 10 meetings a month with a 70% conversion rate to bring in ad sales for both print & digital6. Formulated & executed marketing strategies using marketing funnels in order to bring about a 2x boost to revenue

1. Protected an average of 80 to 100 customer's CHASE credit cards per day from fraud and identity theft2. Provided effective precautions & solutions to customers that were victims of fraud and identity theft3. Detected fraud and identity theft trends and took precautions to reduce fraud losses for CHASE credit cards4. Analyzed customer spending patterns in order to predict fraudulent transactions

Mumbai Area, India

1. Assisted the Marketing team with core marketing operations like sales & social media content2. Created presentations which brought about a 70% conversion of clients leading to potential revenue3. Planned & organized an average of 10 meetings per week with potential clients in order to bring in more revenue4. Co-ordinated with clients for possible business partnerships in terms of ad sales & content

Master'S Degree, Sports Management

Science

Bachelor'S Degree, Chemistry

Activities and Societies: Co-Ordinator for college fest - Malhar - St.Xavier's College

Computer Science

Education record