David Mathieu Email & Phone Number

Horsham, Gb

Charlotte, North Carolina, Us

Personal Protective Equipment • Leading customer marketing, channel marketing, integrated marketing campaigns, content marketing, messaging, and digital presence within Europe. • Oversee the development of the regional marketing plan and budget while aligning the strategy to strategic growth pillars of Honeywell PPE.• Leading the transformation to a more digital-first and modern marketing approach with a key emphasis on web, marketing automation, digital content marketing, and demand generation.Leading a team of 14 people (Customers Marketing Managers, Product Marketing Managers and Demand Generation)

Charlotte, North Carolina, Us

Industrial Safety (Personal Protective Equipment and Safety systems)• Managing the channel marketing activities in France and Benelux (product launch, lead generation, marketing programmes, sales incentive plan, printed and digital communication, trade shows, co-branding...) and optimising the Return on Marketing Investment• Leading the B2B Retail line of business across Europe (strategic plan, product portfolio management, pricing, NPIs, POS communication, packaging, promotional plan...) and managing Retail marketing initiatives, with Partners in key European markets

Crawley, West Sussex, Gb

STRATEGIC MARKETING• Leading the development and implementation of branding and positioning strategies for different market segments (residential, commercial and industrial)• Identifying and translating the long term market needs into growth strategiesPRODUCT PORTFOLIO MANAGEMENT• Definition of the product roadmap, product lines streamlining and pricing management to increase the operating income• Managing the new product development team for Engineered Wood Products from conception to product launch• Working alongside Global and European teams to design a route to market strategy for new productsBUSINESS DEVELOPMENT• Supporting sales through promotional campaigns and trade marketing operations• Translating market intelligence and customer insights into growth opportunitiesBRAND AND COMMUNICATIONS• Definition of a multi-brand communication strategy to fragmented and concentrated end markets• Advertising media, PR, events, traditional print and digital channels, trade associations, trade showsLeading a Marketing and R&D team of 12 people

• Introduction of Roca Sanitary ware and Tiles into the Bangladeshi market. Managing all business operations including marketing, sales, finance and human resources• Introduction of Tupesa Garment machinery. Managing the marketing action plan and the interaction with the Spanish manufacturer• Organization and control of the Construction and Interior Design department. Defining the procurement policy and marketing approach. Solving cash management and customer satisfaction issues• Head of market research operations for the introduction of several trading businesses (furniture, medical treatment, cosmetics, lighting...)• Leading a team of 15 people• Head of the HR department for Indesore Group

Madrid, Madrid, Es

• P&L Management• Restructuring the business model to ensure the survival of this new business unit (one-stop stores for bathroom equipment and renovation)• Rationalisation of the operating costs and implementation of a new marketing and sales approach (€2.3 million sales in Year 1)• Closing down management: stock clearance, redundancy plan, contracts cancellation...• Leading a team of 33 people

Madrid, Madrid, Es

• Head of the Marketing/Buying/Merchandising department for Cash & Carry stores, dedicated to the construction and renovation tradesmen (€170 million, 20 stores in 2007, 65,000sqft per store and >10,000 Sku's)• Responsible of the Department budget including margin, promotion costs, advertising, suppliers' contribution, trade marketing revenue and department operating costs.• Responsible of the Commercial policy: - Product categories management and merchandising per region and per store: assortment, pricing, margin, sales forecast, stocks and promotions - Sales management: forecast and control per store, sales team support and training, stock optimization and visual merchandising• Responsible of the Buying management: - Organisation, participation and supervision of commercial negotiations with 300 suppliers (building materials, plumbing and electric equipment, sanitary ware, tiles, painting materials, joinery, ironmongery and tools)• Responsible of the Marketing and Advertising policy: - ATL and BTL campaigns - Product catalogues, website, e-mailings, digital and POS advertising - CRM, events• Implementation of international synergies with Saint Gobain Group• Leading a team of 25 people

Madrid, Madrid, Es

• Design of a new store concept by benchmarking the best practices of the DIY and merchants in Europe. Coordination of the involved departments (development, marketing, merchandising, logistics, administration and IT)• Head of a new business development trial in the air-conditioning market in Spain• Store Manager: Managing all aspects of the launch of the new flagship La Plataforma store in Malaga (Spain)

Madrid, Madrid, Es

• Design and implementation of the market researches for the introduction of a new retailing concept in Spain• Design and supervision of the local market studies for implementing the new stores• Definition of the advertising strategy, direct marketing action plan, Stores’ opening campaigns and loyalty building policy• Selection and coordination of the advertising agencies, printing shops and call centres• Leading a team of 5 people

• Consultant in Direct Marketing, Database Marketing, CRM and Loyalty Building programs• Management of the commercial relationship with existing clients including Metro Cash and Carry, Carrefour Supermarkets, Coca Cola, Hewlett Packard, Louis Vuitton, and Chrysler• Maintenance of a consistent high level of service and identifying new business opportunities• Leading a team of 5 people

Specialist Postgraduate Diploma, Marketing And Direct Marketing

Master'S Degree, Marketing And Sales

European Degree In International Management