● Leading and training a team of 8 social media managers across EU and LATAM territories. ● Supervising and contributing to global English-language social media channels ● Handling regional and global paid advertising campaigns on all major social media platforms. ● UsingTikTok, LinkedIn, META, Reddit, Telegram, and YouTube to grow brand and community presence. ● Coordinating high-impact influencer campaign partnerships, including Krakatau, ALi-A and PC Security Channel. ● Additional tasks include, editorial keyword strategies, increasing blog visibility, team training, budgeting optimisation, cross-functional communication, reporting, data analysis.

• Coached and mentored the European team and global English-language social media channels.• Coordinated influencer partnerships and paid advertising campaigns across Europe, exceeding targets.• Aligned with key business objectives, and maximised ROI through strategic budget optimisation.• Cooperated with global and local marketing and PR teams, and directed cross-functional campaigns.• Used paid and organic strategies to boost engagement and brand visibility, supporting PRI initiatives.• Launched the podcast with 350+ episodes and reached 35,000+ listeners, overachieving objectives.• Undertook additional duties such as expanding in various platforms, attaining a 25% lift in fan growth with 15k clicks, increasing brand awareness and recall, supervising campaigns and reporting new structures.

• Steered EU-driven campaigns, coordinated global and local social media accounts and worked closely with CEOO, PR, government relations and marketing teams, aligning with business goals.• Launched platforms like Telegram, TikTok and Reddit, increasing the reach by 32% and web traffic by 14%.• Enhanced English-language ad campaigns on Meta, integrated new metrics and reported in various regions.• Liaised with EU PR teams, presented campaigns and introduced data theft and cybersecurity ethics.• Organised and supported events like Kaspersky NEXT and The Security Analyst Summit (SAS) focusing on AI, APTs, reverse engineering, malware analysis etc, whilst meeting internal KPIs.

• Grew the UK and English-speaking communities across social media, using paid and organic strategies.• Promoted a positive work culture environment based on team collaboration and communication.• Evaluated brand presence with BrandWatch; developed paid Facebook campaigns to attract 5k customers.

• Managed and grew owned social media accounts• Created and posted social posts to owned channels• Paid social media management• Social listening via listening tools - reporting to CEO and head of marketing• Implemented and ran a video series for small businesses, attracting guest speakers such as Chukka Umunna (former shadow business secretary)• Created, edited and managed video series talking to small business owners

• Managed and grew small business community• KPI & community health reporting• Created several new communities and social channels (Google+, Pinterest, Twitter)• Introduced Zendesk to the business, helping to reduce support queries from 24 hours to just 4.• Brand monitoring through Radian6 and Sentiment.

My duties included helping customers with transactions, resolving customer disputes and opening & closing of the bank.

Responsibilities included: • Diagnosis and repair of customer hardware• customer service• cash handling• website creation• team management

Responsibilities included: • Customer service• Team management• Working out of hours• Target setting• complaint management