David Maxson Email & Phone Number

California, United States

Delivery of Software and Web products and Decision Science capabilities and analysis.

Brea, California

Initiated team to develop an internal Big Data capability that makes extensive use of the large data sets available across the business.Lead team driving valuable insights through the fusion of our Big Data and Consumer Insights teams. Continual focus on driving better business decisions by providing quick access to key data and insights.Our team harnesses first party data from disparate consumer touch-points and connects the dots through extensive use of Alteryx automated, and ad hoc, workflows to show the Direct to Consumer business leaders what's really going on with their business via focused analysis and myriad Tableau visualizations and dashboards.Drive adoption of Big Data tools and practices within the broader organization to advance the use of data to manage the business.Identify "winner" product configurations from D2C custom orders for adoption by our CPG business.Provide real time data to production teams and supply chain inventory managers. Migrated traditional distribution channel Sales Teams from Excel pivot tables to Amazon Redshift and Tableau visualizations to dramatically increase their time spent on analysis instead of data manipulation.Work with Packaging Engineers to optimize shipping container usage/purchasing as well as define new physical containers that maximize usage/minimize number of total shipping container configurations.

Responsible for designing, planning and launching newly re-imagined digital consumer experiences supporting a variety of Avery business initiatives focused on driving direct to consumer sales and consumer loyalty. Established formal User Experience (UX) and Digital Product Management practices focused on quickly launching new sites/features and iterating improvements based on research, consumer feedback, A/B testing and web analytics.Carefully planned and tested new UX designs as the driver for all new technology and vendor selections.Manage staff of software developers (local and offshore development teams) delivering websites, apps, web to print design tools and backend fulfillment solutions.Internal consultant for all things digital to Avery’s Direct to Consumer acquisitions.Manage staff of 28.

Manage all digital marketing and consumer facing development for Avery in the United States. Responsible for Web Marketing, Web Development, Software Marketing, Software Development, Email Marketing, Social Marketing, Creative, SEM & SEO. Built highly effective integrated team of marketing and development professionals responsible for providing a continuously improving Avery consumer experience across Avery online touchpoints and maximizing return on interactive marketing investments. Launched consumer direct web to print business leveraging software print tools and leveraging Avery.com traffic.Managed staff of 35

Drove increased consumer engagement and delivered a superlative branded consumer experience across Avery's owned digital touch-points.Responsible for web marketing, software & mobile apps strategy and marketing, email marketing and the consumer contact center. World-wide lead for web marketing competency and for Avery consumer software solutions.

Responsible for Avery Office Products web and software marketing.Optimized digital consumer journeys for Avery online printing tools and consumer preference for online design & print software.

Provide vision for new online consumer experience that enhances consumer affinity for the brand and its products. Partner with technical team to deliver a flexible, lean and responsive global web infrastructure. Evangelically infuse "online thinking" into a traditional marketing organization to produce a well balanced cross-channel approach to selling our products and supporting our customers.

Responsible for delivering a superlative customer experience for Gateway.com that solidifies the customers’ affinity with the brand.Provide online showcases for Gateway products, services and technical support tools.Coordinate with Marketing, Product Management, Customer Service & Support, and the selling Business Units to support campaigns, product launches, promotional activities and customer self-service tools.Insure that routine daily, weekly and monthly changes to the web site are completed with expected quality in a timely manner.Provide strategic vision for web site roadmaps that coincides with the long- and short-term business strategies.Responsible for aligning web site functionality and feature investments with business unit and corporate strategy. Created product development roadmaps to ensure linkages to strategy and to secure resource commitments.

Hands-On General Manager of web site production, integration to customer service & fulfillment and responsible for overall direct to consumer customer experience.Acted as cross-functional team leader for solving complex problems within the direct-to-consumer businesses of Federated Department Stores.Acted as conduit between the business and technical communities. Ensured that technical groups understand short, medium and long term strategic plans and intent, as well as specific functional requirements. Helped business owners understand technical risks and challenges associated with their projects and coordinate risk mitigation plans and strategies.

Responsibilities included: IT Strategy, Business Transformation, Change Management, IT Assessment, Mergers & Acquisition IT Strategy, and ERP Packaged Software Selection. IBM Certified in IT Strategy and Business Transformation.Conducted e-business visioning sessions focusing on creating competitive advantage by building core competencies/competitive advantage within client organizations.Clients included: U.S. Dept. of Commerce, Gap Inc., REI, Nestle, Toyota USA, Cadence Software, Hawaiian Electric, Wyle Electronics, Smart & Final, Discount Tire, Playmates Toys.

Operations consultant in Healthcare Services arena.

Mba, Strategy & Operations

Ba, Economics