David Bain Email & Phone Number

Edinburgh

D2 brings together our collective experience of working with some of the world’s leading brands to deliver real, tangible value through the seamless integration of digital and creative.

Edinburgh, United Kingdom

Aberdeen, Houston, Dubai And Singapore

Transformed ‘traditional’ agency into an award-winning digitally-led agency. Built a global team of high performers turning a loss-making division into a highly profitable service line. Aligned the agency’s core business areas - brand strategy, PR, design, digital, media planning and buying through driving a transformational restructure.Developed effective cross channel and omni channel brand and marketing strategies - apps, websites and digital campaigns including SEO, PPC, email, social and display.Advised global B2B organisations on digital strategy, using digital marketing and digital channels, to achieve competitive advantage, brand value and millions in revenue.Improved leads, enquiries and sales for clients using various Marketing Automation tools and advised on sales funnel management, marketing effectiveness, lead scoring and CRM.

Dundee, United Kingdom

ExCom member, reporting to the CEO, responsible for developing a new digital business line and implement a digital transformation programme for a traditional print led publisher.Full P&L responsibility and accountability for defining, shaping and implementing the digital strategy and managing the digital channels and operations.Led the Digital Development, Publishing, Marketing and ecommerce teams across enterprise, newspapers, magazines and gaming.Developed and launched a range of apps, games, online and mobile editions of all newspapers and magazine titles. Launched first fully responsive newspaper site in the UK. Implemented a ‘Digital First’ mentality changing the ‘anti-digital’ culture to embrace digital.Directed a multi million £ digital transformation program including: editorial system, CMS, Digital Asset Management, Email Marketing, Social Media, CRM and ecommerce.

Overall P&L responsibility for the Regional Brands’ (Dunfermline, Derbyshire and Cheshire building societies) digital channels.Responsible for developing the Regional Brands digital marketing strategy and campaigns focusing on effective customer acquisition and client retention. Designed the online self-servicing and mobile banking strategy, app and website.Defined the new digital operating model and implemented the restructure for Nationwide after the acquisitions of the Dunfermline, Derbyshire and Cheshire building societies.Implemented new Online Savings systems for the Regional Brands integrating with Nationwide systems and improving conversion rates, sales and profitability.Responsible for all web MI, analytics and insight and used this to manage the customers’ web behaviour to support self-servicing, acquisition and retention activity.Provided on-site leadership for the wider Regional Brands marketing teams, including Brand, Customer Contact, Customer Knowledge and Product Development.

Digital strategist and online marketeer, developing and implementing ebusiness and online marketing strategies for clients including ScottishPower, Alliance Trust, Bank of Scotland Corporate, Velux, Wisemans Dairies and Arran Aromatics.

Pgd, Information Systems

Bsc Hons, Technology & Business

Activities and Societies: Electronic engineering, telecommunications; economics, finance, and marketing

Education record