David M. Barron Email and Phone Number
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I am a creative who has a great analytical mind with a prowess for technology. Forced into technology as a designer trying to make things work, I found that creatives need technology and the use of technology is creative. I love this duality. I started out with a love of typography. Once I started to recognize the diversity of fonts out there, I could not help but be drawn to the beautiful artistry. Every font change brings tone and voice to our advertising and art. I am fascinated by the technology that we use to scan, design, output, and deliver our marketing materials. I have devoted my career to learning to exploit the technology we use and after 30 years, have become as much of an expert as anyone can be.Through the years of production and design, I have had to manage my own IT as few people have my experience to navigate the systems and software. As new technology comes out every day, my love for tech now mirrors my love for type. Digital asset management, automation, database design, user experience design, systems architecture, servers, networking, and desktop support all surround creative design. Technology and design are inexplicably connected. It is vital to have someone who is creative and technical. I believe that my combination of these skills are rare and give me an edge today. I have had the most fortunate opportunity to lead efficiencies for brands including Wilson, DeMarini, Louisville Slugger, Qwest Communications, McDonald's, Coca-Cola, DeKuyper, United Airlines, Allstate, Kelloggs brands, Hallmark, Disney, HBO, Dell, several Diageo brands, and Toys R Us. Specialties: Technology AssessmentROI and Budget PlanningClient trainingAutomationVendor negotiationSoftware development consultingGraphic arts production technologyDatabase design
Wilson Sporting Goods Co.
View- Website:
- wilson.com
- Employees:
- 1702
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Director, Creative Operations And TechnologyWilson Sporting Goods Co.Carol Stream, Il, Us
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Director, Creative Operations & TechnologyWilson Sporting Goods Co. Aug 2024 - PresentChicago, Illinois, UsWork closely with creative and IT teams to steward the creative and marketing digital asset and project management technologies used in the design, production, and delivery of all of our creative assets.Key Responsibilities:Lead the development and implementation of technology solutions to enhance the quality and efficiency of creative outputs, leveraging advanced tools such as Adobe Creative Suite (Illustrator, Photoshop, InDesign).Collaborate with creative and IT teams to manage digital asset and project management technologies, ensuring a seamless workflow using Figma and Microsoft PowerPoint.Oversee the design, production, and delivery processes for all creative assets, ensuring high standards of accessibility, usability, and UX best practices.Ensure seamless integration of creative and marketing technologies across departments, emphasizing cross-functional collaboration and team leadership.Drive innovation in creative operations through strategic technology initiatives, applying design thinking principles.Provide leadership and direction to the creative operations team, focusing on mentoring and developing top talent.Monitor and evaluate the performance of creative technologies and processes, making improvements as necessary, and maintaining organizational excellence.Stay updated on industry trends and emerging technologies to keep the company at the forefront of creative operations, with a keen eye on digital marketing practices, tactics, and strategies.
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Senior Manager, Creative OperationsWilson Sporting Goods Co. Jun 2009 - Aug 2024Chicago, Illinois, UsLeading a Dynamic Brand Creative Team of 50+ Art Directors, Designers, 3D Artists, and Photographers | Driving Global Marketing Excellence through Packaging, Product Graphics, Catalogs, Websites, Digital Photography, and VideosKey Responsibilities:Brand Development and Digital Asset Management: Spearheaded brand development initiatives and oversaw digital asset management (DAM) through a Brand Portal, enhancing the quality and consistency of our creative outputs.Strategic Consulting and Creative Strategy: Provided strategic consulting, including business case development, planning, and creative strategy formulation, to drive our marketing and branding efforts.Technology and Policy Expertise: Advised on new technology opportunities and drafted standard policies and procedures to streamline operations and ensure best practices.Web-Based Systems Development: Led the creation and development of web-based business systems, scripting, and programming, improving our digital presence and operational efficiency.Project Management: Developed and implemented project management system strategies, policies, training, and maintenance, ensuring projects were delivered on time and within budget.Database Management: Ensured comprehensive database management and executed data migration plans to maintain data integrity and accessibility.Resource Allocation and Budget Management: Efficiently managed resource allocation, time, and budgets, optimizing our creative resources to meet business objectives.Workstation Setup and Maintenance: Facilitated workstation setup and maintenance, ensuring all team members had the tools they needed to succeed.Training and Empowerment: Conducted onsite training on Macintosh systems and software, empowering the team to deliver impactful results in line with the company's global marketing objectives.
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Consultant/Freelance Design And Art DirectionAspen Marketing Services Aug 2007 - Jun 2009Irving, Texas, UsCreative direction, design, retouching and premedia work utilizing the Adobe Creative Suite. I created direct mail marketing projects specializing in catalog production. Ad Age Gold winner for a mini-brochure for Qwest Communications.Digital Asset Management and workflow consulting. I wrote a business case and business plan for purchasing a DAM system and making it a revenue stream. Developed a PDF workflow to the digital direct mail group for personalization. -
Production Technology DirectorThe Integer Group Feb 2007 - Jun 2007Denver, Colorado, UsBrought on to lead the technology of a new division called SP2 to handle the direct mail, Sunday supplements, and advertising of Dell Computers. I migrated their digital assets into a new Xinet System, developed a taxonomy, created a proofing workflow with Dalim software and worked to develop the creative procedures in Adobe InDesign for fast production of materials. Unfortunately after 3-1/2 months Dell pulled out. -
Photo RetoucherDraftfcb 2006 - 2007New York, New York, UsClients: Hampton Inn and John Deere -
Creative Technology ManagerThe Marketing Store Sep 2004 - Dec 2006Chicago, Il, UsManaged a team of designers and production artists for a department that is more than 80% billable creating a profit center for the agency.Customized, branded and maintained a digital asset management system that incorporated online retrieval of archived assets. Trained Studio in Adobe CS products and workflow integration as well as extending training to the rest of the company and clients. Directed digital photography, video production and post-production, keylining, photo-retouching, production, interactive and rest of Creative. -
Studio ManagerThe Marketing Store Sep 2001 - Sep 2004Chicago, Il, Us
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Sr. Art DirectorSigncast Media Dec 1999 - Apr 2001Markham, Ontario, CaDevelop marketing and entertainment segments for a closed-circuit television network in bars and nightclubs across the country. Worked in video applications: After Effects and FinalCutPro. Worked with major advertising accounts to extend their brand to this alternative medium. Developed print marketing materials for self promotion. -
Group Production ManagerCapps Digital Studio/Leo Burnett Usa Jun 1997 - Dec 1999Manage intake of jobs, budgets and delegation of print production materials.
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Night Shift ManagerCapps Digital Studio/Leo Burnett Usa Feb 1995 - Jun 1997Manage staff of artists on night shift. Collect work from all managers on the day shift.
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Computer Department ManagerP&R Group Feb 1992 - Feb 1995Chicago, Il, UsRun a state-of-the-art Quark Authorized Service Bureau/Authorized Aldus Imaging Center. As a very small department, I was the IT Director and Creative Director all in one. Managing client’s expectations while managing the workflow through the production process. Keeping on top of all the latest programs and their compatibilities combined with the latest hardware technology drove our business forward.Created original art for clients including: NIKE, REEBOK, WGN, Abbott Labs. -
Production ArtistMeyers + Partners Feb 1991 - Feb 1992Chicago, Illinois, Us
David M. Barron Skills
David M. Barron Education Details
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Michigan State University College Of Arts And LettersDirecting And Theatrical Production -
Ringling College Of Art And DesignBfa
Frequently Asked Questions about David M. Barron
What company does David M. Barron work for?
David M. Barron works for Wilson Sporting Goods Co.
What is David M. Barron's role at the current company?
David M. Barron's current role is Director, Creative Operations and Technology.
What is David M. Barron's email address?
David M. Barron's email address is da****@****rts.com
What is David M. Barron's direct phone number?
David M. Barron's direct phone number is +177371*****
What schools did David M. Barron attend?
David M. Barron attended Michigan State University College Of Arts And Letters, Ringling College Of Art And Design.
What are some of David M. Barron's interests?
David M. Barron has interest in Children.
What skills is David M. Barron known for?
David M. Barron has skills like Adobe Creative Suite, Mac, Advertising, Quarkxpress, Creative Direction, Digital Asset Management, Art Direction, Brand Development, Image Manipulation, Graphics, Photoshop, Creative Strategy.
Who are David M. Barron's colleagues?
David M. Barron's colleagues are Bertrand Blanc, Mridul K., Jaymini G., Vivian Lin, David Villaespesa Castillon, Lizbeth Contreras, Yesenia Adriana Camacho Hernandez.
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