David Bogert Email & Phone Number

Wallingford, CT, US

• Managed product roadmap and P&L responsibility for American Express lifestyle programs (Travel + Leisure, Food & Wine, and others), Bizrate’s proprietary consumer panels, and Bizrate's SaaS business. Powered business.
• Drove full stack SaaS marketing efforts across brand, demand generation, and product marketing to create an integrated full-funnel marketing strategy across multiple channels (Inbound, Outbound, Events, Thought.
• Incubated and launched a new Health & Wellness digital service, generating 25K members and $6M in top line annualized revenue within 6 months post-Beta.
• Oversaw community building and content marketing of 250K+ active club member base and 2.2M Customer Panel Asset, while also creating 8 new subscription products, resulting in $20M+ annual revenues.
• Analyzed subscriber data, identified trends and developed actionable insights to optimize customer acquisition, engagement and retention. Drove audience engagement 200% and decreased churn by 40% through the.
• Collaborated across internal teams and 3rd party vendors, streamlining processes and achieving operational efficiencies yielding 33% savings in product costs.

Stamford, Connecticut, United States

• Responsible for the strategy formation, prioritization, management and growth of our Phone & E-commerce Divisions. Optimized $10M+ client relationships with consultative advice on tactical marketing goals, strategies.
• Renegotiated multi-year contracts with top-tier clients, helping to further solidify our relationships while increasing overall sub production by 150%.
• Worked with internal teams (Sales, Creative, Operations, Finance and Legal) on cross-functional collaborations to prioritize, develop, test and implement new offer constructs, ensuring profitability metrics were.

Stamford, CT

• Expanded distribution of magazines and other Time Inc. products. Grew key partnerships, sunset poor performers and steered the channels P&L metrics and marketing optimizations. Developed and deployed training.
• Architected marketing collateral for all Synapse customer acquisition programs, yielding conversion upticks of 30%+.
• Coordinated Drive to Phone initiatives from DM, web, email, and alt media, establishing new sources of acquisition while controlling inbound phone traffic volume.

Trumbull, CT

• Developed and maintained supplier relationships with consultative advice on strategic marketing objectives and implementations, including Synapse, MBNA, Vertrue, AAA, Trilegiant, Netflix, Scholastic, AIG, Provell, and.
• Analyzed overall profitability of business relationship and recommended pricing strategy based on evaluation of economic conditions, competition, and state and federal legislation (which may impact the marketability of.
• Negotiated partner economics and client contracts, expanding suite of viable product partners ten-fold.
• Managed strategy and execution of authorized marketing programs across 25M+ annual customer touchpoints, achieving or exceeding sales and marketing objectives.

• Planned and directed marketing programs offering multiple brand products and services to achieve penetration, reach and return. Oversaw individual projects’ budgets and profitability. Created marketing materials and.
• Developed customer acquisition and retention programs for ESPN, Times Mirror, and Arthur Frommer, growing active member bases to 100K+ subscribers.
• Evaluated and adjusted marketing strategies and tactics, positioning products to meet changing consumer needs and competitive conditions, increasing conversions, engagements and customer retention.

Led logistics and quality assurance of multiple marketing programs. Coordinated product fulfillment and inventory maintenance. Maintained vendor relations and oversaw product purchasing.