With physician leaders, led the merger of Metro Urology and Urology Associates, Ltd. to form the largest independent urology practice in the mid-western United States. Responsible for oversight of the legal due diligence, development of the organizational and governance structure, and consolidation of all systems, including management, accounting, human resources, banking, legal, marketing, benefits, information technology, payor contracting, supply chain, insurance, risk and compliance. In partnership with some of the smartest and most respected urologists in the country, I am privileged with the responsible for the overall management and growth of the organization, and execution of its strategic plan.

LUGPA is a national organization of integrated urology practices dedicated to enhancing communication among large urology groups, providing operational benchmarking and best practices, promoting quality-based, value-driven clinical outcomes, and improving advocacy in the legislative and regulatory arenas. As a working board member, I am privileged to serve on the Communications, Practice Administrators, and Data Integration sub-committees. I also serve as Treasurer and as an officer of the association sit on the Executive Committee. Learn more at www.lugpa.org

Metropolitan Urologic Specialists (Metro Urology) was the largest independent urology practice in the state of Minnesota. Committed to innovative and compassionate patient-centered care, Metro Urology offered a broad range of male and female urologic services through its six Twin Cities outpatient clinics, including treatment for prostate cancer, kidney stones and stone management, impotence, infertility, and incontinence.As Executive Director, I was privileged with the responsible for overall management and growth of the organization, including: operations; finance and accounting, revenue cycle management; marketing, business development; human resources; strategic planning; risk management; information technology; corporate governance; and organizational/leadership development.

In 2009, PNBC, P.A. was acquired by HealthPartners (the largest consumer governed non-profit health system in the nation), and became a non-profit, HP family of care organization. I was retained by HP through the acquisition and merger to:1) Develop and execute with PNBC/HP senior leadership PNBC's post-acquisition 3 year strategic growth plan. Plan emphasized specific organizational goals focused on the Triple Aim of improving health, experience and affordability.2) Lead the consolidation and integration of PNBC's functional areas into the HP corporate infrastructure, including IT, Billing/Collections, Finance & Accounting, Marketing, Legal, Physician Services, Payor Contracting, and Insurance.3) Continue PNBC's innovate work with alternative reimbursement strategies to defeat the tyranny of misaligned incentives inherent in the fee-for-service payment model. Partnered with the HP insurance product development team to create a unique, direct-to-employer health plan/workforce productivity program that improves outcomes and reduces escalating costs of spine care. Fun, meaningful, groundbreaking work!4) Initiate the development of a multi-channel direct-to-consumer marketing plan to reenergize PNBC's brand and recognition in the Twin Cities market. A gratifying partnership opportunity with some great folks in the Marketing and Creative Services departments at HP.5) Integrate PNBC into the rollout of HP's innovative 'Medical Spine Center,' a shared decision-making model to improve medical outcomes and lower surgical rates/costs for spine care. Another example of marketplace leadership at HP.

Appointed PNBC's first CEO to move the company along on its journey from Good to Great. Main objectives were to institute management structure, develop and execute a five year strategic growth plan, and prepare the practice for merger or acquisition. With a great team of talented professionals, we:● developed a Management Services model for growth beyond the Twin Cities market, resulting in partnership agreements with medical groups in St. Cloud, MN, Hudson, WI, and Bend, OR.● grew (doubled) PNBC's Twin Cities practice to 6 clinics, with a geographical footprint covering the 7 county metropolitan area of Minneapolis/St. Paul.● developed PNBC's CORE Spinal Fitness maintenance program.● collaborated with third party payors, employer groups and labor funds to develop innovative 'money back guarantee' reimbursement programs based on PNBC's ability to deliver better medical outcomes at lower costs.● developed a local management structure at each clinic to standardize/streamline operations, improve execution/accountability, and provide stable management presence for staff.● created a New Patient Coordinator department, including implementation of centralized scheduling to improve efficiency and customer service.● established a Leadership Team to guide strategy, decisions, and execution of organizational goals.● instituted an annual strategic planning process to define the company's direction and goals.● developed an annual budgeting process with financial targets, guiding metrics, and monthly reporting.● copyrighted and trademarked the company's intellectual property.● created an internal HR department, including an annual staff performance development process built on the principle of meritocracy.● created an internal marketing department with annual budget to build PNBC's brand.Overall impact of these efforts during tenure: 63% increase in annual New Patient Visits; 56% increase in annual Total Patient Visits; and 40% increase in annual Total Revenue.

Engaged by physician owners of this multi-million dollar outpatient rehabilitation medical practice to increase patient volume at their 3 Twin Cities clinics. Also recruited to increase long term equity of organization by transforming legacy technology infrastructure, and by improving overall operating efficiencies. A very busy year, in which I:● created the business plan and financial models for PNBC's expansion over a 10-year growth period.● opened PNBC's 4th Twin Cities clinic on schedule and under budget. Clinic turned profitable in 4 months.● migrated IT infrastructure to an internet-based client/server enterprise, resulting in 67% reduction of data inputting and 50% faster collections.● managed the integration of company's 3 key business applications with software vendor engineers to achieve a customized interface specific to PNBC's specialty practice needs.● designed and built a company intranet, providing web-based collaborative tools for communication and work productivity among physicians, therapists and admin staff.● redesigned and upgraded telecom system architecture across all clinics, resulting in 30% reduction in live handling of inbound calls without any sacrifice in service quality.● developed system to track, analyze and report patient referral source data. System allowed us to target high potential referral sources, resulting in a 21% increase in new patient visits.

Principal in this privately-held company offering healthcare solutions to reduce workers' compensation costs related to back injuries. Participated in all aspects of the start-up venture, including: drafting of business plan and pro forma; financial modeling; market research; fundraising; product development; marketing/PR; field operations; sales; data analysis/reporting; budgeting; and client management. With a team of bright, innovative colleagues, I:● developed and delivered over 75 presentations to individual and institutional investors, raising over $2M in private equity capital.● created company's key offering, the HealthyBack program. HBP was a supervised, on-site back strengthening program that reduced back injuries and lowered associated health costs at client worksites.● built and supervised all field operations for HBP sites, with geographical range from Colorado to Tennessee.● negotiated key contracts with major clients, including United Airlines, Northwest Airlines, SuperValu, and 3M.● designed and built an electronic billing system with complex data queries based on weekly HBP participant attendance rates. Wrote all SQL queries (would not recommend to those who value their sanity).● wrote, directed and edited video production of the HBP at Northwest Airlines for recruitment and promotion.Overall program results: 67% reduction in back injuries; 77% reduction in spine-related workers' compensation costs; 2:1 return on program investment; and 93% participant satisfaction.

Hired for this newly created faculty position to develop a CME-based week-long certification program to teach health care professionals the scientific rationale and clinical application of MedX musculoskeletal evaluation and rehabilitation equipment. Concurrently, was a member of the core Center for Exercise Science research team, under the direction of the renowned Michael L. Pollock, Ph.D. A profoundly rewarding experience in which I am fortunate to have:● worked closely with visionary inventor Arthur Jones (founder of Nautilus) on the R&D of MedX, his newly created medical testing and exercise equipment for use in spinal rehabilitation programs.● developed program curriculum and all coursework, lectures, classroom materials, and certification examinations.● directed staff in certifying over 2,000 physicians, physical therapists, and other allied health care professionals from 40 states and 10 foreign countries.● managed the Center's 10k sq. ft. Education and Research Annex, all staff, and $500k annual operating budget.● conducted international teaching assignments to educate physiotherapists on new strength assessment and rehabilitation technology, including: the McKenzie Institute (Waikanae, New Zealand); the Australian Neck & Back Institute (Wollongong, NSW, Australia); and the Maastricht Teaching Hospital (Maastricht, The Netherlands).● authored/co-authored over 40 scientific publications in peer-reviewed journals, and performed over 50 invited lectures throughout the US, Europe, Australia, New Zealand, and Japan.● provided expert testimony in legal depositions and jury trials on injury-related claims attributed to musculoskeletal evaluation and rehabilitation.● created and chaired a multi-disciplinary committee of clinicians, educators and research professionals from 4 major universities and private medical practices to develop guidelines for the appropriate utilization of strength evaluation/training equipment in spinal rehabilitation programs.