David Mcclurg Email & Phone Number

Victor, Ny

Reading, Pennsylvania Area

Appeeling Fruit Inc, prides itself on being an industry leader in quality, food safety and innovation of fresh apple and fruit products.Researched marketing companies that led to updated logo, new packaging, branding and new products. Led trade efforts and PR efforts to expand presence, awareness with retailers and food service suppliers in the northeast. Planned and executed national and regional trade shows. Grew sales with private label programs and new products.

Newly created position to expand the use of returnable plastic containers (RPC’s) as a packaging alternative for supermarket produce purchases.• Developed relationships with northeast supermarkets and produce suppliers in the northeast and beyond to convert existing packaging to RPC’s that resulted in improved quality, reduced supply chain costs, and landfill waste.• Researched produce items and presented new packaging conversion data to retailers and suppliers that resulted in converting 15 produce commodities to RPC packaging in Wegmans and Loblaws Canada

Fishers, Ny

Multi-faceted role to represent the apple industry to retailers, the public, state and federal agencies. In a business development role to help NY apple shippers find new markets, develop or grow markets, design retail promotions and market the yearly apple crop.• Created a yearly marketing plan for the apple crop that strategically grew the market for NY apples from 24 mil bushels to over 32 mil bushels in 11 years• Designed a yearly marketing budget based on the crop size• Designed and executed a yearly marketing plan for retailer ad plans and promotions that grew the business in over 40 supermarket chains. In 2008 this program won the Produce Business “Marketing Excellence Award” • Developed a yearly national display contest for US military commissaries that increased to 86 participants and won the “Marketing Excellence Award" in 2009• Developed the business for NY apples in the food service industry with 2 national and 5 regional distributors across New York State• Developed promotional partners with Jif-Smucker’s, Marzetti, National Peanut Board to co-promote in supermarkets.• Designed and implemented promotions with the American Cancer Society, JetBlue Airlines, General Mills Box Tops for Education• Developed and presented the marketing plan to the Board of Directors each year along with the progress and review of promotional programs • Organized and executed 1 national and 2 regional trade shows each year• Expanded the business for New York apples with New York State Schools, SUNY Colleges and USDA school lunch programs• Re-designed the web site while researching a new web master, creating new content, and creating a more consumer friendly information site

Rochester, New York Area

Managed a 14 person inside and outside sales team for a $25 million broadline foodservice distributor• Increased sales 10 % each year and increased bottom line profit margin by 2%• Worked with brokers on new inside sales incentives for growth in targeted product lines• Expanded product lines to include fresh meat, fresh produce, paper and chemicals. Increased existing grocery, frozen and refrigerated product lines to meet or surpass budget • Designed and implemented a new comprehensive commission plan for outside sales reps that incentivized them for increased sales and profit margin• Planned and organized yearly company food shows• Implemented a new laptop sales order system for all outside reps. Trained sales people and this effort eliminated the need for 400+ orders per week to be entered by inside sales staff

Rochester, New York Area

Sales of food and related products to restaurants, schools and institutions• Exceeded sales goals for 5 years• Grew sales territory from 0 to $3.5 million annually • Opened key multi-unit accounts: Rohm Services 14 nursing homes, Jim and Ralphs 3 restaurants, managed accounts in Rochester, Batavia and Buffalo

Bachelor'S Degree, Business Administration And Management, General

Associate'S Degree, Food Management

Microsoft Office Suite, Word, Excel, Power Point, Access

Ms Excel Pivot Tables Online Clases

Education record

Completed 20 of 37 online tutorials on using Salesforce CRM as of 8/30/14.

Education record