David Mcgrane Email & Phone Number

San Francisco

Freelance Brand, Creative and Marketing Consulting for multiple clients, including the Job Shop, Netflix, Kelly Services, Enact Agency, GMR, STC, Parallel Advisors• New Brand + Messaging for The Job Shop• Multiple messaging and brand projects for Kelly Services• Refreshed Brand Positioning + Messaging for Parallel Advisors• Develop strategies and marketing plan to increase enrollment for City College• Manage agency and external creative relationships• Spearhead complete website overhaul

Tokyo, Japan

Collaborating and consulting as a Brand Strategist and Creative Director with Incite Fusion on a large project for Netflix in Japan. • Detect themes and product marketing strategies based upon research-led insights

San Francisco Bay Area

Director, Brand and CreativePeople love and trust AAA, but it lacks relevance. I directed storytelling to address this + lead designers and copywriters and external agency resources to implement it.• Led culture turnaround of 10 person Creative Team and all brand strategy/management• Delivered double figure increases in sales and brand attributes via: - $4+ million budget - agency relationships - external and internal creative and production teams - complex marketing initiatives• Led creative for launch of first ever Free Self-Driving Shuttle in downtown Las Vegas• On-boarded Interactive Agency of the Year and Top 5 international agency• Completely redesigned and activated the AAA Brand Platform across touch points for all 5.7MM Members• Brought consistency and increased quality of all member and employee communications• Hired and develop high performing teams that continually delivered fresh, innovative work for integrated campaigns - digital, traditional, search, in-branch, events

San Francisco Bay Area

Also September 2012 - April 2013, Contract positions • Responsible for Brand Management at Charles Schwab - a firm with $2.4 T in assets under management and more than 300 branches• Transitioned brand integrity to an entirely new positioning – first time in more than 7 years – impacting 8 million investors and more than 10,000 employees• Enacted 20,000 item brand audit and communicated the value of brand to entire workforce via multiple presentations and the brand portal• Managed relationships across Investor Services, Advisor Services, Retirement Plan Services, Investment Management, Creative Center, Research & Analytics, Branch Services, Institutional, Central Marketing and 21 top-level external agencies (covering online strategy, design, graphics, collateral, events and advertising)• Wrote critical Brand Voice – the written and spoken manifestation of the brand positioning - after fielding input from CMO, SVPs and group heads of all 14 internal product groups – now utilized cross-firm and promoted on brand portal • Led cross-functional marketing projects for key multi-million dollar segment of the business (retirement)• Developed online, tablet and tv materials for successful launch of ETF OneSource (more than $31 billion in asset flows)• Chosen as part of select team to create and apply unique, firm-wide brand strategies and concepts

Richmond, Ca And San Jose

• Provided creative and brand leadership and vision for this $2 billion ‘start-up’ with offices in the US, Europe, South America, Japan, China and Australasia• Enacted lead agency search and selected key agency – Butler, Shine, Stern and Partners – for complete global rebranding project• Increased awareness by 200% in localized market test• Defined and drove creative direction and execution of brand across US, Europe, South America, Japan, China and Australasia, inc. all marketing vehicles - video, web, social, e-mail, direct marketing, experiential, events and presentations

San Francisco Bay Area

(Contract Position)• Oversaw development of critical summer, fall and holiday campaigns for 800+ stores across US and Canada• Developed and enacted brand strategies, led internal creative teams, drove seasonal brainstorming, ensured strategic alignment, was pivotal creative connection for multiple internal Business Partners

San Francisco Bay Area

• Leader of Brand and Advertising team that drove all aspects of a $30M Marketing budget including execution of all collateral, ad campaigns and branding – both internal and external• Led strategic re-positioning of iShares brand to continue sustained growth behind deep new target audience insights• Delivered industry-leading compelling communications in Digital, Print, Trade, Social and TV (double digit leads in independent research in multiple categories over competitors)• Created and launched new competitive intelligence process; used by sales and marketing for presentations insights and data• Managed new iShares US Agency search/selection/on-boarding; initial list of 20 agencies shortlisted to 10 and then 4 for final presentations; managed on-boarding of $200M agency (McCann International)• Met more than 40 requests by the corporate office and sales teams for all-firm and client presentations

North Beach, San Francisco

• Ran day-to-day strategic development, brand positioning and creative implementation for 13 years• Created successful integrated campaigns for well-known brand names, as well as those yet to be so• Drove 35% increase in share in key market for Del Monte• Launched new brand for Bebe which surpassed initial targets by 18%• Created award-winning icon/logo for Adobe division• Launched new test market for Aidells, exceeding aggressive sales and awareness targets by 8%• Accounts included Tech, Finance, Travel and Fashion: Union Bank, Adobe, Salesforce.com, Radiant Logic, Del Monte, Leapfrog, UC Berkeley, World Wildlife Fund, Alameda County Children & Families Commission, PS Soft, DJ Orthopedics, MTV Networks, Mendocino Tourism, Post Ranch Inn, and American Cancer Society

London, New York, San Francisco, Moscow

• Instrumental in establishing office in Moscow for international advertising and brand strategy agency, driving growth up to $70M in one year• Established 30 person department, inc. procedures, brand strategies, cultural challenges - exceeded revenue target of $50 million• Prestigious multi-million dollar accounts secured and serviced in Russia include: Coca-Cola, P&G, Fiat, REEBOK, Pedigree, M & M Mars, Philips, and Western Union• Directed and managed multi-national campaigns in London, NY and SF; produced award-winning creative work for QANTAS Airways (USA, Canada and Latin America), P & G, Australian Tourism, Maxwell House, ITT Nokia, Digital Equipment Corporation, and Anheuser-Busch• In three cities and on two continents led the new business development for DMB&B helping win multi-million dollar accounts including ITT Nokia, QANTAS Airways (worldwide), Australian Tourism, Maxwell House and divisions of P&G and Anheuser-Busch• Established, staffed and managed a satellite office in San Francisco