David Mcgrane Email & Phone Number

San Francisco

• Freelance Brand, Creative and Marketing Consulting for multiple clients, including the Job Shop, Netflix, Kelly Services, Enact Agency, GMR, STC, Parallel Advisors
• New Brand + Messaging for The Job Shop
• Multiple messaging and brand projects for Kelly Services
• Refreshed Brand Positioning + Messaging for Parallel Advisors
• Develop strategies and marketing plan to increase enrollment for City College
• Manage agency and external creative relationships

Tokyo, Japan

• Collaborating and consulting as a Brand Strategist and Creative Director with Incite Fusion on a large project for Netflix in Japan.
• Detect themes and product marketing strategies based upon research-led insights

San Francisco Bay Area

• Director, Brand and CreativePeople love and trust AAA, but it lacks relevance. I directed storytelling to address this + lead designers and copywriters and external agency resources to implement it.
• Led culture turnaround of 10 person Creative Team and all brand strategy/management
• Delivered double figure increases in sales and brand attributes via: - $4+ million budget - agency relationships - external and internal creative and production teams - complex marketing initiatives
• Led creative for launch of first ever Free Self-Driving Shuttle in downtown Las Vegas
• On-boarded Interactive Agency of the Year and Top 5 international agency
• Completely redesigned and activated the AAA Brand Platform across touch points for all 5.7MM Members

San Francisco Bay Area

• Also September 2012 - April 2013, Contract positions
• Responsible for Brand Management at Charles Schwab - a firm with $2.4 T in assets under management and more than 300 branches
• Transitioned brand integrity to an entirely new positioning – first time in more than 7 years – impacting 8 million investors and more than 10,000 employees
• Enacted 20,000 item brand audit and communicated the value of brand to entire workforce via multiple presentations and the brand portal
• Managed relationships across Investor Services, Advisor Services, Retirement Plan Services, Investment Management, Creative Center, Research & Analytics, Branch Services, Institutional, Central Marketing and 21.
• Wrote critical Brand Voice – the written and spoken manifestation of the brand positioning - after fielding input from CMO, SVPs and group heads of all 14 internal product groups – now utilized cross-firm and promoted.

Richmond, CA And San Jose

• Provided creative and brand leadership and vision for this $2 billion ‘start-up’ with offices in the US, Europe, South America, Japan, China and Australasia
• Enacted lead agency search and selected key agency – Butler, Shine, Stern and Partners – for complete global rebranding project
• Increased awareness by 200% in localized market test
• Defined and drove creative direction and execution of brand across US, Europe, South America, Japan, China and Australasia, inc. all marketing vehicles - video, web, social, e-mail, direct marketing, experiential.

San Francisco Bay Area

• (Contract Position)
• Oversaw development of critical summer, fall and holiday campaigns for 800+ stores across US and Canada
• Developed and enacted brand strategies, led internal creative teams, drove seasonal brainstorming, ensured strategic alignment, was pivotal creative connection for multiple internal Business Partners

San Francisco Bay Area

• Leader of Brand and Advertising team that drove all aspects of a $30M Marketing budget including execution of all collateral, ad campaigns and branding – both internal and external
• Led strategic re-positioning of iShares brand to continue sustained growth behind deep new target audience insights
• Delivered industry-leading compelling communications in Digital, Print, Trade, Social and TV (double digit leads in independent research in multiple categories over competitors)
• Created and launched new competitive intelligence process; used by sales and marketing for presentations insights and data
• Managed new iShares US Agency search/selection/on-boarding; initial list of 20 agencies shortlisted to 10 and then 4 for final presentations; managed on-boarding of $200M agency (McCann International)
• Met more than 40 requests by the corporate office and sales teams for all-firm and client presentations

North Beach, San Francisco

• Ran day-to-day strategic development, brand positioning and creative implementation for 13 years
• Created successful integrated campaigns for well-known brand names, as well as those yet to be so
• Drove 35% increase in share in key market for Del Monte
• Launched new brand for Bebe which surpassed initial targets by 18%
• Created award-winning icon/logo for Adobe division
• Launched new test market for Aidells, exceeding aggressive sales and awareness targets by 8%

London, New York, San Francisco, Moscow

• Instrumental in establishing office in Moscow for international advertising and brand strategy agency, driving growth up to $70M in one year
• Established 30 person department, inc. procedures, brand strategies, cultural challenges - exceeded revenue target of $50 million
• Prestigious multi-million dollar accounts secured and serviced in Russia include: Coca-Cola, P&G, Fiat, REEBOK, Pedigree, M & M Mars, Philips, and Western Union
• Directed and managed multi-national campaigns in London, NY and SF; produced award-winning creative work for QANTAS Airways (USA, Canada and Latin America), P & G, Australian Tourism, Maxwell House, ITT Nokia, Digital.
• In three cities and on two continents led the new business development for DMB&B helping win multi-million dollar accounts including ITT Nokia, QANTAS Airways (worldwide), Australian Tourism, Maxwell House and.
• Established, staffed and managed a satellite office in San Francisco