Edge of the Web is a full service digital agency with a web focus. As Head of SEO my role is to provide company wide support in all SEO related matters.

Divorce-Online, founded in 1999 and part of the Online Legal Services Group (OLS), were the first online company to offer an online divorce, financial court order and legal agreements service. OLS are a highly experienced family law firm with solicitors offices in Swindon and Llanelli specialising in family law, divorce, relationships, and financial matters.My role within the marketing team at OLS group, as their SEO Specialist, is to support the head of marketing with planning and implementing the SEO strategy and online activities for their portfolio of websites, with the main point of focus being: Divorce-online.co.ukMy ongoing core responsibilities include:1). Plan and implement a content-based SEO strategy2). Review and recommend site navigation updates to improve UX, engagement and conversions3). Conduct regular SEO audits and make technical recommendations4). Monitor and improve website positioning and performance on a continuous improvement basis including traffic, conversions, SERP keyword rankings, competition & demographics5). Create SEO Content following competition gap analysis aimed at new organic acquisition6). Manage back-link profile7). Create performance KPI, conversion rate & revenue tracking management reports

Award-winning Bluesky Interactive, based in Warwickshire, are the UK's leading automotive digital marketing and web design agency. Bluesky have a wide range of single & multiple motor franchise dealerships & independent car supermarkets as clients for whom they deliver industry-leading website designs and digital marketing strategies.My role within the Marketing team at Bluesky, as their company ‘SEO Specialist’, was to plan and implement the SEO strategy for their portfolio of automotive clients whilst also developing their SEO services while also promoting continued roll-out & growth of SEO revenue for the business.Additionally, my responsibilities included mentoring and advising team members with regards to the overall SEO strategy, together with guiding the design & projects teams towards integrating SEO best practice for new website concepts. My core responsibilities included:1). Plan and implement a content-based SEO strategy for the portfolio of automotive clients2). Conduct regular SEO technical audits of client websites, create reports, and make recommendations3). Monitor client website positioning and performance for organic traffic, conversions, keyword rankings and carry out competition analysis4). Create SEO Content aimed at acquisition, engagement & conversion including Landing Pages for Paid Search

Freetimers Communications, based in Northampton, was founded in 1997 as a website design, web development, online marketing and Internet services provider and consultant.As a leading Digital Agency they worked with mostly SME clients, assisting them in all aspects of their online presence and marketing together with branding and graphic design requirements.My role was to assist with the development and implementation of SEO, social media, & online content strategies for various client websites, some of which included eCommerce. My role also included assessing functionality, UX and UI and making recommendations for improvements to the development team as necessary. My main responsibilities were:1). Act as account manager for approximately 15 clients in a diverse range of industry sectors2). Provide statistical analysis through Google Analytics, Search Console & other online marketing tools and produce written reports for clients3). Implement changes and improvements to client’s websites including web page content & news articles.

Direct Digital Media was a Hinckley based digital marketing agency with a number of internal and external clients across an assortment of industries.As their SEO specialist I was responsible for creating and implementing a full SEO plan for all of their client websites including researching and writing engaging search engine friendly website content. My main responsibilities included:1). Creation and implementation of SEO plan to achieve positive search engine ranking2). Review and recommend improvements to website structure and content3). Implementing SEO campaigns and strategies to support business initiatives of clients4). Minimise online advertising costs through improved organic traffic to client websites5). Provide in-depth keyword research and competitor analysis for clients6). Provide customer service support to agency customers and clients7). Contribute to business goals, strategy and planning for the agency and its clients

The Performance Gap Company is a Warwickshire based SEO Consultancy where during my time there I achieved a significant increase in organic visitor numbers to the websites of several local businesses and companies.This was accomplished by ranking their websites higher on SERP for their prime keywords through organic SEO, ensuring increased sales, brand awareness and authority. I also supported the successful launch of several eCommerce projects from concept & planning through to completion. My main responsibilities included:1). Website planning & design including eCommerce platforms2). Keyword research and competitor analysis3). Organic SEO including on-page and off-page strategy4). Creating website landing pages in sync with client marketing campaigns & new product launches5). Creating website content & updating content management systems (CMS)6). Managing eCommerce websites (nopCommerce) including UX & UI&). Client reporting & evaluation using Google Analytics & Search Console