SENIOR MARKETING EXECUTIVE ➞ I am an accomplished marketing executive with provenexperience overseeing all aspects of global marketing and communications efforts for multiplecompanies, most recently leading NEC's 5G marketing efforts as they looked to build their global brand in the highly competitive wireless network space.Throughout my career, I have led cross-functional groups comprised of brand, product, sales, andmarketing teams, creating cohesion among marketing and communications organizations worldwide for companies focused on media technology and telecom. In my role as Vice President of Marketing Communications for Grass Valley, I oversaw marketing strategy, communications, and product marketing for one of the largest providers to the television production/content distribution community. I'm an inspiring team leader (I'm told) and results driven - and just as comfortable talking about design with a graphics team or planning critical communications with a CEO.***************************************SELECTED CAREER HIGHLIGHTS✔ Launched global NEC solutions brand in 5G/wireless space and grew social media engagement by 600% in one year✔ Instituted a disciplined SEO approach to web content development at Grass Valley, resulting in a 12% improvement in Google traffic within 6 months.✔ Improved Net Promoter (NPS) more than 30% and increased positive sentiment in editorial coverageby 23% for Harris Broadcast Communications.✔ Grew a boutique PR and strategic communications from the ground up, increasing revenue from zero to $1M ARR in the first 2 years in business.✔ Generated 1,200+ new, qualified leads by prioritizing lead generation activities and introducingcontent marketing as part of the overall marketing plan for Grass Valley.***************************************KEY AREAS OF FOCUS☑ Global Marketing Communications☑ Product Marketing and Messaging☑ Brand Development and Positioning☑ P&L Management☑ Lead Generation and Account-Based Marketing☑ Go-to-Market (GTM) Execution☑ Digital Marketing☑ Team Leadership☑ Global Team Leadership☑ SaaS and Inbound Marketing***************************************I’m always open to expanding my network and connecting with other top professionals. Please add me as a connection and contact me at: ➞ EMAIL: davecohen33@gmail.com