• Transitioned ecommerce platform from NetSuite to Magento for enhanced merchandising and measurement • Led implementation of responsive design mobile enhancements leading to 24% increase in mobile conversion• Managed development of Run Better micro-site, awarded site of the day by siteinspire.com and awwwards.com• Developed geo-targeted personalization and dynamic content strategy to support enhanced online visibility for specialty retailer partners across digital touch points• Executed audience development programs that grew year/year followers across email and social platforms from a low of 60% to a high of more than 200%• Guided implementation of 360 degree customer insight program that created a centralized, accessible customer data warehouse to support insight into key trends and KPIs including LTV, cohort analysis, cost/acquisition, and retention rates.

• Grew top line 2010 to 2011 revenue by 40%• Led ecommerce technology re-platform, guiding refined user experience, design, custom development and migration plan for Magento infrastructure• Launched Flash Sale site aimed at supporting inventory management and attracting new buyer segments• Managed Customer Service organization for optimized customer satisfaction and operational efficiency• Develop and implement A/B testing programs for conversion optimization leading to 17% rev/visitor lift in six months• Built and implemented new strategies for growing traffic through enhanced SEO, SEM and Affiliate programs• Defined ecommerce and customer loyalty KPIs and established baseline measures and management dashboards• Created enhanced customer segmentation strategies and event-based lifecycle email marketing program

Green Garage – Eco-friendly Auto Repair• Led web site redesign resulting in 3x increase in conversion rates.• Designed and executed contact strategy to optimize customer retention• Developed key performance indicator dashboard EduTrak Software – eCommerce Solutions for Education Markets• Managed web site redesign for improved branding and lead generation• Developed customer acquisition programs including SEM, display ads and email marketing Collective Intellect – Social Media Measurement and Market Research• Built sales collateral, presentations, and online demo

Led team and strategy development in support of online marketing programs, web property infrastructure and social media program execution to increase brand awareness and organic traffic reach, optimize website conversion and improve customer retention.

Guided strategies, operations, infrastructure, staffing and executional plans for consumer security software company's online sales and marketing function. Successfully grew and transitioned organization from small North American-focused, three-member team; to a functionally-specialized, internationally distributed nine-person group supporting multiple products, geographies and channels.

Served as voice of the customer within product management organization defining and prioritizing market requirements for online business tools including ecommerce, campaign management and portal applications.

Hands-on development of online customer acquisition and retention programs for online e-tailer of outdoor gear with primary focus on email marketing campaigns, banner ads and search marketing.

Defined and directed delivery of online marketing services including email, data mart, online advertising and acquisition marketing services for both Fortune 500 (Nokia, BankOne) and start-up(Quokka, Tickets.com) organizations.

Coordinated lead generation campaigns and direct marketing programs and managed lead processing through CRM system in support of enterprise software sales organization.