David Meck Email & Phone Number

Dedicated time to advancing my marketing skills while handling personal responsibilities. During this career pause to address personal responsibilities, I dedicated myself to professional growth by completing 9 CXL Minidegree certifications. These certifications provided advanced, practical knowledge from the top 1% in the field, equipping me with real-world strategies to deliver measurable results. Having completed my final course in November 2024, I am eager to apply these skills and make a meaningful impact in my next role.Skills Update Included:- Growth Marketing: Developing strategies that accelerate scalable growth- Brand Marketing: Building memorable and impactful brand identities- Product Marketing: Crafting customer-centric strategies that win markets- Digital Psychology: Optimizing engagement through behavior-based design- Digital Marketing: Leading multi-channel campaigns for maximum ROI- Digital Analytics: Turning data into meaningful, high-stakes decisions- E-Commerce Marketing: Driving online sales and boosting retention- Technical Content Marketing: Creating SEO-optimized, lead-converting content- Conversion Optimization: Designing tests that deliver profit-driven resultsWith 15 years of proven marketing experience, including agency roles and collaborations with dozens of companies—from global enterprises to local businesses—I bring a blend of deep expertise and cutting-edge skills. I am prepared to tackle complex challenges, drive meaningful growth, and deliver measurable results in my next role.

Newport Beach, California, Us

Driving Impact and Growth at Tenant Inc. | SaaS Innovation for Self-StorageAt Tenant Inc., a top SaaS provider in self-storage property management, I transformed client marketing services into a high-performing revenue engine. By deploying bold strategies and data-driven decisions, I generated measurable growth and boosted company revenue.Key Wins:- Turned Losses to Profit: Re-engineered a Google Ads and Local SEO service into a profitable division, delivering a 350% revenue increase and establishing it as a primary revenue driver with sustainable models.- Seamless Analytics Transition: Migrated 600+ facilities from Universal Analytics to GA4, guaranteeing accurate tracking and actionable data insights.- Cut Client Management Time by 50%: Built custom Looker Studio dashboards for PPC and SEO reporting, providing real-time insights that supercharged client strategies.- Saved $150K+ Annually: Negotiated a BrightLocal partnership, enhancing Local SEO services while slashing costs.- Boosted Sales Enablement: Created powerful sales decks, a promo video, and training sessions for new agency offerings.- Mentored Emerging Leaders: Trained a direct report who advanced to department lead, reinforcing growth and team success.This experience sharpened my ability to drive digital growth tailored to the unique demands of the storage industry. I am ready to apply this high-impact skill set to new opportunities that demand results.

Irvine, California, Us

Driving Growth & Results at ConsumerDirect | SaaS Fintech InnovationAt ConsumerDirect, I drove impact within the B2C division of ScoreMaster, a SaaS fintech company, elevating full-funnel marketing and enhancing transparency through data-driven strategies. My contributions earned a strong recommendation from the CMO, highlighting my role in establishing critical analytics and reporting frameworks.Key Wins:- Ignited B2C Growth: Applied business development, project management, and leadership to strengthen operations and fuel revenue.- Full-Funnel Marketing Success: Deployed cohesive Google and Facebook Ads, optimized landing pages, and Klaviyo flows—boosting engagement and conversions.- Unlocked Analytics Clarity: Built essential analytics and reporting frameworks that brought visibility and exposed key technical issues.- Sharpened Strategic Focus: Identified critical tech limitations, helping guide leadership's choice to refocus on core B2B.This experience reinforced my digital marketing and analytics expertise—skills I'm ready to bring to new roles that demand results.

Costa Mesa, Ca, Us

High-Impact Paid Media Growth at Brandastic | Strategic LeadershipAt Brandastic, I drove paid media growth, managing a $150K+ monthly budget and building a high-performing team to boost client ROI.Key Wins:- Turbocharged Ad Performance: Scaled the paid media department with a $150K+ budget, driving maximum ROI and optimized performance.- Built a Power Team: Led two Paid Media Managers, elevating their skills through hands-on coaching, training, and evaluations.- Streamlined Training: Created a video tutorial series, fast-tracking PPC onboarding and boosting team efficiency.- Recognized by Leadership: Earned a LinkedIn testimonial from the President and CEO, underscoring my impact.Though my tenure ended due to client attrition caused by the global health crisis, I’m energized to bring my paid media strategy and team leadership expertise to a new role where I can drive results and growth.https://www.linkedin.com/in/davidmeck/details/recommendations/?detailScreenTabIndex=0

La Jolla, California, Us

Powering Digital Growth at Lofta | Strategic Leadership in Sleep WellnessAs Director of Digital Strategy at Lofta, a top sleep wellness and CPAP equipment company, I partnered with the CEO and stakeholders to supercharge business growth through high-impact digital marketing.Key Wins:- Expanded Performance Marketing: Drove growth and market reach by building strategic performance marketing initiatives in close collaboration with the CEO.- Built Transparent Analytics Framework: Created a channel value system that enabled laser-focused budget alignment, optimizing every dollar for revenue impact.- Drove $250K+ Monthly Sales: Managed Lofta's Shopify store, achieving consistent $250K+ monthly sales through sharp optimizations and streamlined operations.- Captured Untapped Revenue: Boosted monthly revenue by 300% by expanding email marketing efforts, unlocking an extra $34 per user visit.- Achieved 300%+ ROAS: Revamped Google and Facebook BOF advertising, delivering a steady 300%+ Return on Ad Spend.- Maximized $2.1M Annual Ad Budget: Led campaigns on Google, Facebook, and Criteo, focusing on maximizing ROI through strategic ad performance.- Increased Organic Traffic by 50%: Directed SEO strategy for Lofta’s domain transition, raising monthly organic visits by 50% and revenue by 25%.My time at Lofta sharpened my digital strategy expertise, fueling measurable growth across all channels. I am ready to bring this high-impact skill set to a new role and drive even greater success.

San Diego, California, Us

Building Paid Media Success at Ignite Visibility | Strategic Growth & Client ImpactAt Ignite Visibility, a globally recognized agency, I was instrumental in building and expanding the Paid Media department, driving results that set the foundation for client success and growth.Key Wins:- Built Paid Media Foundations: Laid critical processes to expand the department and drive strategic growth in paid media.- Managed High-Impact Campaigns: Oversaw Google, Facebook, Bing, and LinkedIn Ads in a client-facing role, consistently delivering optimized performance and ensuring client satisfaction.- Boosted Ad Performance: Developed landing pages for 90% of PPC clients, significantly lifting ad results and cementing Ignite’s reputation as a PPC leader.- Achieved Top Agency Status: Played a vital role in earning Google Premier Partner status and ranking in the top 10 Google Premier paid media agencies as part of a high-performing team.- Secured 95% Client Retention: Achieved exceptional client loyalty, contributing to performance-based bonuses and long-term relationships.- Streamlined Operations: Created SOPs and instructional materials, boosting team consistency and efficiency in paid media workflows.Client testimonials, like one from Erica Gibson Sanchez, speak to the high-impact results and dedication I brought to every campaign. My work at Ignite Visibility honed my skills in digital strategy, client management, and team collaboration, and I’m ready to bring this expertise to new opportunities that demand results and innovation.https://www.linkedin.com/in/davidmeck/details/recommendations/?detailScreenTabIndex=0

San Diego, Ca, Us

Driving Growth for New Reverse Mortgage Division | Strategic Marketing LeadershipAt Global Equity Finance, I led the go-to-market strategy for the new Reverse Mortgage Department, crafting digital assets and launching targeted campaigns that drove standout results in a competitive space.Key Wins:- Launched High-Impact Go-to-Market Strategy: Created a launch plan that achieved a 20% new customer acquisition rate within the first quarter.- Built High-Converting Digital Assets: Developed a dedicated website and landing pages, fueling engagement and conversions for digital campaigns.- Maximized Campaign ROI: Executed targeted Google Ads and Facebook Ads, driving traffic and maximizing conversion rates.- Enhanced Sales Enablement: Designed sales decks, training programs, and video content to empower the sales team, boosting their effectiveness.- Streamlined CRM and Workflows: Implemented a custom Salesforce setup, increasing team efficiency and creating seamless workflows.- Delivered Actionable Analytics: Set up Google Analytics and conversion tracking with C-level reporting, ensuring performance visibility for data-driven decisions.My tenure concluded due to regulatory shifts in the reverse mortgage industry, which tightened lead qualifications and raised acquisition costs. Despite these challenges, I delivered impactful strategies that positioned Global Equity Finance for growth, even in a limited market reach of 13 states. Ready to bring this proven expertise to a new opportunity.

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