Driving Commercial & Operational Excellence by aligning Sales and Service departments and providing an unrivalled Total A-branded Cooling solution for the professional market.

The Area Director participates as a member of the Regional Management Team and is responsible for the overall 'Sales Force Excellence and Effectiveness', commercial and operational results of the centres within the Area. The role carries P&L responsibility for the area. The AD works in conjunction with the Director Sales & Operations to ensure that day to day operations activities are delivered efficiently and effectively. The sales and operations teams in the area will report directly to the Area Director.Regus provides modern, flexible workspace that frees businesses of all sizes, all over the world, to work more effectively. Companies can take a fully‐equipped office, desks to use part time or just come in to touch base. Everything is modern, efficient, flexible – and ready‐to-go: offices, meeting rooms and business lounges; the largest network of video communication studios in the world; reception facilities, phone messaging and a whole host of other business support services. However they use Regus, they get all the support a business needs. That’s space when they need it ‐ but only when they need it; the room to expand as business grows, with another fully‐equipped office available overnight; elegant rooms for client meetings; a prestigious address and all the back‐up that an office needs. All these together with the guarantee of the same high standard of facilities, practical help and warm welcome wherever they are in the world.

Sales Consultancy:- Sales Force Excellence- Sales Effectiveness Improvement- Sales Change Management

Responsible for the sales & marketing results within the foodservice segments Health Care and Education, leading a team of 15 salesprofessionals as a sales manager.Implemented the tools and processes resulting from the Sales Force Excellence and Sales Effectiveness program, I led during 2010-2012 as a project manager for the Dutch Foodservice Division of Douwe Egberts

RoleResponsible for projectmanagement in the Netherlands and advisor for the national and international management of Sara Lee Foodservice. Create and implement blue print New Sales Organization. Coaching & guiding the project leaders and teams: - Lead Generation & Qualification process redesign- Increase direct selling time – improve with 67%- Redesign sales processes- HR: develop new sales profiles, develop & implement training academy & onboarding program- Improvement SAP CRM- KPI model (alignment for all countries)- Contact Strategy development and implementation- Cost to serve model developmentGoalThe goal of this strategic sales program is to:- Accelerate organic growth by identifying and sharing best practices in Sales Force Excellence across different units and countries- Create visibility of the current sales performance and develop a program that will deliver both quick wins and mid term improvements over the next 18 months- Embed recommendations and develop clear measurements and processes to enable SLIF to continuously improve the quality of its sales performance- top and bottom line growth of 10%Results a.o.:- Complete analysis of the Dutch sales organization- Roadmap on key improvement areas- Improved Lead hitrate of 25% in the first year after implementation- Improved direct selling time of +33% in the first year after implementation- Cost to serve Model- New jobprofiles, sales training program executed and implemented, onboardingprogram implemented- Contact Strategy and tools made available to use by sales force- Implemented Tender Desk and bid management

Responsible for the sales and marketing results within the foodservice segment Health Care, leading a team of 11 sales professionals as sales manager. During three years focus on:- CRM: develop and embed Customer Expert Panels- Process improvement- Develop and embed Consultative Selling- Sales (account) planning, forecast, reporting- Sales Efficiency and Effectiveness- Establish Telesales/Account Support department- Personal coaching for improvement and development- Bid and Tender management

Responsible for sales and marketing results within assigned region.Succesfull in overachieving expected sales results within B2B and Health Care segment.Management of Bid and Tender processesCRM managementActive in DMU networkingExperienced in wholesale partnership

Sales and Accountmanagement B2B, responsible for contract negotiations with large accounts like KLM, NS, Belastingdienst.Consultative Selling of employee benefits and arrangements regarding Childcare services, including increasing occupancy rate by selling allotment contracts for own childcare facilities.Strategic Projectmanagement with the aid of Pentascope, to create mission,vision and strategic blueprint, including annual planning cycle.

Responsible for the commercial results within the assigned region- Execute A-Brand spirits visibility program within Foodservice- Create and execute partnership with wholesale distributors (A-Brand beer brewers)- Wine expert and consultant for Foodservice relations

Responsible for the sales and marketing results within the assigned region- Execute A-Brand spirits visibility program within Foodservice- Create and execute partnership with wholesale distributors (A-Brand beer brewers)- Wine expert and consultant for Foodservice relations