• Manages a top ‘Priority 7’ and additional brands with 40+ SKUs○ Exceeded annual sales goals by 5%+ every year.○ 2023 Combined Brand Revenue exceded $13M.○ Creates and oversees combined Marketing Budgets of $750K.○ Develops comprehensive annual forecasts, analyzing product mix andestablishing gross margin targets.• Utilizes data analytics to track and measure brand performance, consumersentiment, and market trends.• Coordinates national pricing and inventory needs with the Operations Team.• Collaborates with cross-functional teams for the development andmaintenance of brand guidelines, initiatives, and public relations.• Oversee end-to-end travel logistics for customers and suppliers, overseeingitinerary planning, bookings, and coordination to ensure travel experiences.

• Oversee content creation of all marketing and sales materials.• Create and manage budgets for Advertising, Public Relations, Events and Travel.• Coordinate distributor and client communications.• Point person for sales activations and couponing.• Analyze depletion and sales data to adjust brand activities.• Supervise Marketing Coordinator and Marketing Assistant.

• Reviewed and provided advice on brand message, positioning, budgets, sponsorships, and vendor contracts.• Analyzed sales data to create presentations on industry insights and emerging trends for Senior Leadership Team.

• Managed content and inventory needs for all promotions, including seasonal efforts and grand openings.• Worked cross-functionally to create cohesion in promotional plans across print, web, email, and in store vehicles.

• Wrote, edited, and proofed copy for product reviews and articles.• Assisted in maintaining brand voice and consistent messaging throughout all communications.