David Messinger Email & Phone Number

Los Angeles, US

Leading the next era of growth for Trailer Park Group, the global leader in entertainment marketing and content production.

• Empowering senior leaders and board members by demystifying A.I, its related challenges, and its many opportunities:
• Explanation of A.I., its history, and underlying technology.
• Exploration of current A.I. models / systems in the marketplace.
• Key areas for anticipated future growth and use cases.
• Challenges regarding A.I.
• Practical implications for certain industries and companies.

Boston, MA, US

Advisor to Bain's London-based Private Equity Group focused on the Technology, Media, and Telecom (TMT) sector.

Verum Ventus provides consulting and advisory services to investors, entertainment companies, and corporate brands. Key areas of expertise include:- Artificial intelligence (A.I.)- Investment diligence- Marketing strategy- Digital transformation- Business growth- Business disruption- Operational effectivenessClients included Aggregate Films, Whalar.

Santa Monica, California, US

Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is a leading standalone interactive entertainment companyDesigned a comprehensive new operating model and marketing organizational structure designed to further engage and grow a player base of ~400 million monthly active usersChampioned a “consumer first” strategic approach to develop.

Los Angeles, CA, US

Ran a multi-discipline, marketing services division that served blue-chip corporate brands; CAA Marketing developed marketing strategies and original content to leverage the power of entertainment, content, and digital technology to drive clients' business resultsTook over leadership for the group during a time of significant downturn in the business.

New York, NY, US

Led Ticketmaster's Event Marketing group which proactively marketed live music and sports events through consumer segmentation and database marketingIncreased Event Marketing revenue by more than 350% versus year prior in less than six monthsOversaw key relationships with strategic partners including Time, Inc., Microsoft, and AOL

For Z.com, a digital entertainment studio and network that developed, produced, and distributed original online content, negotiated strategic alliances, including a broadband partnership that was projected to increase annual page views by 90 millionContributed to overall marketing activities including brand strategy, advertising, promotions, public.

Burbank, CA, US

Manager, Corporate Brand ManagementManaged the Disney brand through projects focused on brand strategy, brand stewardship, and marketing advisory to internal company divisionsLed the on-going review and approval of advertising, promotions, and character usage for Disney-branded marketing programsOversaw coordination of promotional activities across Walt.

Chicago, Illinois, US

Developed innovative marketing program for McDonald’s $2 billion Big Mac businessAnalyzed sales data to gauge how the Arch Deluxe introduction would impact the existing core menu and recommended allocation of resources to maximize return on marketing investmentDeveloped strategy and negotiated partnership with Nickelodeon for proprietary online program.