David Messinger Email & Phone Number

Los Angeles, Us

Leading the next era of growth for Trailer Park Group, the global leader in entertainment marketing and content production.

Empowering senior leaders and board members by demystifying A.I, its related challenges, and its many opportunities:• Explanation of A.I., its history, and underlying technology. • Exploration of current A.I. models / systems in the marketplace.• Key areas for anticipated future growth and use cases.• Challenges regarding A.I.• Practical implications for certain industries and companies.

Boston, Ma, Us

Advisor to Bain's London-based Private Equity Group focused on the Technology, Media, and Telecom (TMT) sector.

Verum Ventus provides consulting and advisory services to investors, entertainment companies, and corporate brands. Key areas of expertise include:- Artificial intelligence (A.I.)- Investment diligence- Marketing strategy- Digital transformation- Business growth- Business disruption- Operational effectivenessClients included Aggregate Films, Whalar, Behaviour Interactive, Tellus, Hyperian, and Trailer Park Group, among others.

Santa Monica, California, Us

Activision Blizzard, Inc., a member of the Fortune 500 and S&P 500, is a leading standalone interactive entertainment companyDesigned a comprehensive new operating model and marketing organizational structure designed to further engage and grow a player base of ~400 million monthly active usersChampioned a “consumer first” strategic approach to develop marketing programs based on insights and in-game behavior among active, lapsed, and new player segmentsDeveloped a new performance marketing capability with improved UA and LTV modelsRestructured financial reporting methodology for marketing initiativesMarketing budget included, according to syndicated sources, $746 million in measured paid mediaDuring this tenure, company performance grew significantly:- Topline revenue grew 25% ($8.1 billion in FY20 versus $6.5 billion in FY19)- Operating income grew 47% ($3.1 billion in FY20 versus $2.1 billion in FY19)

Los Angeles, Ca, Us

Ran a multi-discipline, marketing services division that served blue-chip corporate brands; CAA Marketing developed marketing strategies and original content to leverage the power of entertainment, content, and digital technology to drive clients' business resultsTook over leadership for the group during a time of significant downturn in the business; established a revitalization plan and grew revenue by more than 10% for seven consecutive yearsLed business development and won client engagements for General Motors, Chipotle, Gap, Southwest Airlines, Gap, and Samsung, among others, resulting in significant revenue growthLed client service teams for organizations such as The Coca-Cola Company, General Motors, Diageo, Anheuser-Busch/InBev, Neiman Marcus, Google, Chipotle, and Samsung, among othersAdvised C-suite executives regarding business transformation, the evolving media and digital landscape, marketing innovation, organizational structure, and crisis managementDeveloped an original short film featuring the Coca-Cola Polar Bears; program resulted in the first positive sales growth for brand Coke in 8 quarters within the U.K. marketEarned accolades including 300+ awards from 37 organizations on behalf of 23 clients including:- Two Cannes Grand Prix awards for Chipotle’s “Cultivate” campaign and animated short film “Back to the Start” featuring Willie Nelson covering Coldplay- Two additional Grand Prix awards and two Emmy nominations for Chipotle's follow-up, “The Scarecrow"- The first and second brand films ever accepted to the Sundance Film Festival- Eight Effie Awards, including the first ever Gold Effie for the Inaugural Positive Change CompetitionServed on CAA's Leadership TeamServed on CAA’s Leadership Team

New York, Ny, Us

Led Ticketmaster's Event Marketing group which proactively marketed live music and sports events through consumer segmentation and database marketingIncreased Event Marketing revenue by more than 350% versus year prior in less than six monthsOversaw key relationships with strategic partners including Time, Inc., Microsoft, and AOL

For Z.com, a digital entertainment studio and network that developed, produced, and distributed original online content, negotiated strategic alliances, including a broadband partnership that was projected to increase annual page views by 90 millionContributed to overall marketing activities including brand strategy, advertising, promotions, public relations, and strategic planning

Burbank, Ca, Us

Manager, Corporate Brand ManagementManaged the Disney brand through projects focused on brand strategy, brand stewardship, and marketing advisory to internal company divisionsLed the on-going review and approval of advertising, promotions, and character usage for Disney-branded marketing programsOversaw coordination of promotional activities across Walt Disney World, Disneyland, Disney Cruise Line, Buena Vista Home Entertainment, and Latin AmericaAccount Manager, Corporate AlliancesManaged company-wide strategic alliances with American Express, Exxon, General Motors, Mattel, and Nestlé; responsibilities accounted for more than $45 million in annual feesNegotiated incremental deals with American Express for Disney.com, DisneyQuest, and ESPN Zone that resulted in significant additional fees and marketing support

Chicago, Illinois, Us

Developed innovative marketing program for McDonald’s $2 billion Big Mac businessAnalyzed sales data to gauge how the Arch Deluxe introduction would impact the existing core menu and recommended allocation of resources to maximize return on marketing investmentDeveloped strategy and negotiated partnership with Nickelodeon for proprietary online program that won CASSIE award for best interactive advertising program of the year; “hits” exceeded goal by more than 350% in the first month