Hales Engineering specializes in providing innovative traffic engineering and transportation planning services to clients in the public and private sectors.

End-to-end solutions for companies that need a finance team, including bookkeeping, payroll, accounts payable, receivables, tech architecture and automation, FP&A, debt and equity raise, and CFO advisory.

We buy and operate non-sexy companies. We want to work with people/companies who are good at what they do, have no hubris, and provide essential services...kind of like the salt of the earth (hence the name).

I managed Global Paid Media, ABX, Growth and Ops Services Teams. We worked closely with our Field, Corporate, Consumer, Sales Enablement, and Product Marketing teams across Asia, Europe, and the Americas.- Started the first Growth team at Sophos. Within 6-months the Growth Team created $59M in the pipeline value and $8M in billings.- Started the first ABX team(s) at Sophos with groups in North America, Germany, UK, and APAC. In the first 9-months pipeline grew by $70M and billings grew by $23M.- Created the highest pipeline and billings from paid media in company history raising SQLs and WON business up 500% in North America, DACH, UK, Southern Europe, and APAC; impacting pipeline and billings by over $100M.- Built the premier service team in marketing through Ops Services. Provided system and operational support for every major field region globally through all major marketing initiatives.- Successfully hired A+ talent throughout the UK, US, Germany, Philippines, Singapore, India, and across Latin America. Promoted several to managerial levels and leaders inside and outside the organization.- Promoted 4 different times over my tenure, despite several rounds of layoffs, being acquired by a PE firm, going private, and losing market share to better-capitalized competitors.Team responsibilities included strategic oversight and execution of optimization and strategy around growth, paid media, marketing automation, integrations, ABM, strategic campaigns, data integrity, data enrichment, analytics, lead scoring, predictive technologies, email, data compliance, surveys, landing pages, campaign tracking and measurement, and attribution modeling.

Consulted fintech and startups on go-to-market strategies, martech buildout, sales and marketing, data architecture, and analytics. Worked with VC as an advisor to accelerator companies.Key tech: (Hubspot, Infusionsoft, Active Campaign, Heap Analytics, Mixpanel, Trello, Teamwork, Drift, GrowthHackers, Drip, Leadpages, Convertflow, Moz, Google Analytics)Key languages: (Python, Javascript, HTML/CSS, PHP, Ruby)

NAUX was an urban outdoor brand that stood for No Adventure Unexplored.- We had 30 products designed and manufacturing setup in Columbia and China- We had partnerships set up with several design schools and a unique commission model to help independent designers get paid better for their work than industry standards.- We gained 3k IG followers in 1 month.

We started the company with 3 of us and grew to the largest analytics company in the US for Credit Unions.SaaS analytics for financial institutions. - Developed growth strategies with 1100% ROI. - Captured 35% market share. - Grew at 80-100% year over year. - Increased profit by 30% developing up-sell products. - Developed partnerships that increased the bottom line by 25%. - Maintained customer churn of less than 0.5%. Oversaw marketing, sales strategies, operations, and analysis. - Led product marketing strategy for 6 product launches. - Led marketing team (corporate, product, demand gen, ops, field, and SDRs) - Oversaw marketing and sales P&L and annual budget. - Managed marketing and sales operations including martech, salestech, KPIs, reporting, and analytics. - Developed customer journey campaigns for acquisition, activation, retention, referrals, and revenue. - Designed lead scoring methodology. - Developed demand generation campaign strategies including content, conversion points, communication points, data enrichment, retargeting, advertising, and team outreach. - Created strategies for lead acquisition through PPC, affiliate partnerships, LinkedIn, industry sponsorships, Facebook, SEO, SEM, and social media. - Spearheaded company branding and positioning. - Developed sponsorship strategy. - Developed event strategy. - Designed customer feedback processes for surveys and NPS. - Led development of national user conferences. - Developed SDR prospecting methodology. Key Tech: (Salesforce CRM, Hubspot, Facebook Ads, Google Ads, Adroll, LinkedIn Ads, Google Analytics, Adobe Creative Suite, Sketch, Zendesk, Tableau, Microsoft Excel, Zapier, Teamwork, Asana, Youtrack, Google Business) Coding Languages: (Ruby, HTML/CSS, Javascript, SQL, Java (Front End), PHP)

Real estate development company focused on apartment to condo conversions.- Oversaw all company operations including negotiation of contracts, planning approvals, construction, sales and marketing, and financial feasibility.- Successfully analyzed, purchased, marketed and sold 3 different condo projects totaling $14 million in revenue during economic downturn.

I built gigantic spreadsheets and strategies on real estate resort developments (golf, skiing, etc.)...and also got free ski passes 😊.