With over 14 years of digital marketing experience, I assist businesses in all aspects of digital marketing strategy. My background is heavily focused on Email Marketing, Social Media and Web Strategy. I have worked for small businesses up to a Fortune 500 company. I have the ability to work on large scale implementations down to day-to-day marketing procedures.

Unfortunately, Sports Authority went out of business so my stay was short.

During my time at D.R. Horton, myself and other department leads created the Corporate Digital Marketing team with the goal of streamlining digital marketing processes and initiatives across all 27+ divisions nationwide. As we grew our team, we acted as an internal advertising agency to provide consulting in all channels of digital marketing. We also chose centralized marketing solutions to better streamline marketing and sales processes, from email to social, content management systems and beyond. My majors: Email Marketing, Social MediaMy minors: SEM, SEO, Content Strategy, CMS support, CMS evaluation, CRM support, Copywriting, BrandingEmail Marketing:Managed implementation of email marketing platform, ExactTarget, companywide providing an email marketing solution for 90+ users with limited HTML coding skill-sets. ExactTarget replaced an internal marketing tool, increasing deliverability from 40% to 98% via a strategized on-boarding process. Project included:- Product evaluation and selection- Blueprinting integration with CRM tool- Implementation strategy and timeline- Training documentation and timeline- Traveling and in-person training- Day-to-day maintenance and monitoring- Strategy consulting for field marketing end usersSocial Media:Acted as Lead Internal Consultant for all social media initiatives across all 27+ divisions of D.R. Horton.

Develop and implement the online content strategy, update and maintain online content, align advertising campaigns with the overall campaign objectives, optimize online ads, content, text links, and other components to enhance visitor’s experience and maximize ROI of campaigns, provide guidance in technical education and communication projects, write, edit, code, and publish material for the statravel.com website, conduct market research, gather data, perform site promotion, and review and track competitor site content, perform on-going SEO analysis and implement necessary measures to ensure optimization, analyze site traffic and update/re-organize content accordingly, and stay up-to-date on emerging Internet technology to keep Internet presence current, and to be able to provide the highest level of customer service possible.That's what I do in "job description" speak.

Manage day-to-day email marketing activities including implementation and maintenance of email campaign calendar, creative brief production, and email campaign set-up, design, building, scheduling, testing, and deployment.Monitor, analyze, and report on email campaign performance, identify areas of improvement, and recommend ways to increase revenue and ROI.