David Hendrick Email & Phone Number

Fontana, CA, US

Cleveland, OH, US

• Developed marketing strategy that utilized multi-touch marketing campaigns, including email, social media, paid search, and event presence. Drove initiatives to enhance our owned channels and drive site traffic.
• Created the organizations value proposition, resulting in internal alignment, and communicating our product differentiation in the market.
• Increased email open rates by 57% and click-through rates by 98% through new strategy.

Redlands, CA, US

• In my capacity, I optimize campaigns in real-time by completing marketing analysis and preparing presentations for leadership, the CMO, directors, and owners. I establish, monitor, and achieve marketing objectives by.
• Developed and executed PPC advertising campaign; resulting in pipeline growth of more than $9M.
• Utilized improved direct marketing approach to increase inbound leads by 151% and click-through rates on promotional emails by 114%.
• Maximized exposure to all potential consumers, ROI, and sales by creating integrated marketing campaign frameworks, using email, online advertising, and other marketing tactics.
• Strengthened demand and market impact by constructing effective go-to-market strategies, simplifying launch process.

Redlands, CA, US

• During my tenure, I designed plans for campaigns with a high level of participation and effective marketing strategies. I highlighted the product's features and benefits by developing a resource page for free trials.
• Generated 87% increase in subscriptions by marketing business via competitive differentiation campaign.
• Decreased marketing email volume by 50% without affecting key KPIs.
• Raised event registrations by 30% over two years with a new marketing approach.
• Increased number of attendees by creating new template for conference websites with exceptional designs and good user experience.

Redlands, CA, US

• In this position, I developed and implemented a marketing plan for events, including the use of creative marketing platforms to reach new audiences. I oversaw all parts of events, from idea to execution, and managed.
• Received promotion from Events Marketing Coordinator to Assistant Manager on exceeding performance expectations.
• Supplied strategic leadership to staff and trained new hires on Tradeshow team, while effectively managing events budget of over $3M.
• Initiated department-wide adoption of best practices, which decreased event expenses by more than 25%.

Redlands, CA, US

• Achieved maximum capacity for Activities at Esri’s User Conference for three straight years by performing essential functions related to the creation and deployment of an online registration system.
• Met or surpassed marketing and sales objectives through the design and execution of strategic events.
• Encouraged event portfolio quality by leading multi-divisional and multi-regional teams of stakeholders.
• Liaised with various vendors while orchestrating event project plans.

• Developed and implemented the creative direction for achieving marketing objectives on all client design projects.
• Designed marketing and brand collateral for companies such as Aetna, Fleetwood, and Security Bank of California.
• Established the process and creation of design templates which reduced time spent on projects by 50% while maintaining quality and consistency.
• Supervised the design department, created schedules, and prioritized projects to meet deadlines.

Angwin, California, US

• Provided hands-on technical assistance to students learning essential design software such as Photoshop, InDesign, Illustrator, Quark and PageMaker.
• Supervised and trained students in the use of computer lab equipment and software
• Maintained schedule for all lab assistants to guarantee staff was on hand during all operating hours

Columbus, OH, US

• Managed inventory and organization of stockroom to maximize efficiency and functionality.
• Increased inventory turnover and product availability through systematic stockroom procedures
• Developed model for stockroom operation and inventory management used throughout the company
• Scheduled employees to maintain minimum staff levels
• Supervised and trained new associates in stockroom organization and maintenance
• Provided in-store assistance and promotion to maximize sales revenue.

Mba, Masters Of Business Administration

B.S., Graphic Design