Done
Retired
Who is David Hoover? Overview
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Quick answer
David Hoover is listed as Done at Retired, based in Palmyra, Pennsylvania, United States. AeroLeads shows a work email signal at hersheys.com and a matched LinkedIn profile for David Hoover.
David Hoover previously worked as President at Method Insights and Sr. Research Manager at The Hershey Company. David Hoover holds Ba, Psychology from Lebanon Valley College.
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Email format at Retired
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{first_initial}{last}@hersheys.com
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Profile bio
About David Hoover
Insights leader with extensive expertise in Global and Emerging markets working for a Fortune 500 consumer company. Proven thought leadership in creating actions from insights, and understanding difference between knowledge and insights. Proven leader developing talent and managing cross functional teams across markets. Developed and launched over 50 innovations across 10 markets with year 1 sales of over $2B.
Listed skills include Nielsen, Market Research, Consumer Products, Brand Equity, and 20 others.
Current workplace
David Hoover's current company
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6 roles · 27 years
David Hoover work experience
A career timeline built from the work history available for this profile.
President
CurrentMethod Insights is a global custom research firm providing both Qualitative and Quantitative services.Combining various cutting edge and existing techniques to develop the optimal "Method" to address your business issues. Specializing in combining multiple methodologies into a single project saving you time and budget.
Oct 2018 - Present
Sr. Research Manager
- Global research manager leading innovation and expansion of existing brands globally.
- Created funnel, from concept to validation with projected volume over $500MM Yr 1 sales, current 2018 innovation year to date results at 6x forecasted rate.
- Developed new line of items outside of current aisle delivering over $40MM incremental sales in a 1 year period.Managed team of 3 – 5 researchers and responsible for training new Global Insights managers.
- Global update of Brand Architecture and VIS for Hershey and Reese’s brands ($6B Global brands).
- Led Insight development of first joint Global launch, “Lancaster” Brand in both China and US.
- Developed new methodology - volumetric tool for advanced projections
Feb 2010 - Sep 2018
International Innovation Manager
- Responsible for global insights across categories and markets from Segmentation to Innovation funnel. Managed Insights across core brands in: US, Canada, Brazil, Mexico, China, India, Middle East, Russia, and.
- Developed and quantified innovation funnels by country, $150MM in Yr 1 sales
- Segmentation studies across geographies for multiple categories.
- Developed portfolio and executed Traditional Trade Test Market in the Philippines.
- Implemented global studies in Brand architecture, positioning, packaging, and ad development resulting in Global guidelines for core brands, Hershey, Reese’s, Kisses.
Aug 2007 - Dec 2010
Marketing Manager Global Growth Innovation
- Responsible for new product initiatives globally, executing Capital projects and coordinating launch with in country marketing teams.
- Launched new products in China, S. Korea, Mexico, Philippines, UAE, India, and Japan.
- Global Expansion of Ice Breakers Mint brand, Launched seasonal executions in Middle East for Ramadan with total incremental sales of $30MM.
Jan 2006 - Aug 2007
Research Manager
- Responsible for developing strategies and key new products across markets by leading large cross-functional multinational teams. Asked by CMO to assume role in Marketing.
- Successfully launched new products in US, Mexico, and China; Yr sales +$75MM.
- Launched product outside of current category in US with incremental sales of $25MM
1999 - 2004
~5 yrs
1 education record
David Hoover education
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Lebanon Valley College
FAQ
Frequently asked questions about David Hoover
Quick answers generated from the profile data available on this page.
What company does David Hoover work for?
David Hoover works for Retired.
What is David Hoover's role at Retired?
David Hoover is listed as Done at Retired.
What is David Hoover's email address?
AeroLeads has found 1 work email signal at @hersheys.com for David Hoover at Retired.
Where is David Hoover based?
David Hoover is based in Palmyra, Pennsylvania, United States while working with Retired.
What companies has David Hoover worked for?
David Hoover has worked for Retired, Method Insights, and The Hershey Company.
How can I contact David Hoover?
You can use AeroLeads to view verified contact signals for David Hoover at Retired, including work email, phone, and LinkedIn data when available.
What schools did David Hoover attend?
David Hoover holds Ba, Psychology from Lebanon Valley College.
What skills is David Hoover known for?
David Hoover is listed with skills including Nielsen, Market Research, Consumer Products, Brand Equity, Consumer Behaviour, Shopper Marketing, Customer Insight, and Marketing.
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