Method Insights is a global custom research firm providing both Qualitative and Quantitative services.Combining various cutting edge and existing techniques to develop the optimal "Method" to address your business issues. Specializing in combining multiple methodologies into a single project saving you time and budget.

Global research manager leading innovation and expansion of existing brands globally.• Created funnel, from concept to validation with projected volume over $500MM Yr 1 sales, current 2018 innovation year to date results at 6x forecasted rate.• Developed new line of items outside of current aisle delivering over $40MM incremental sales in a 1 year period.Managed team of 3 – 5 researchers and responsible for training new Global Insights managers.• Global update of Brand Architecture and VIS for Hershey and Reese’s brands ($6B Global brands). • Led Insight development of first joint Global launch, “Lancaster” Brand in both China and US. • Developed new methodology - volumetric tool for advanced projections

Responsible for global insights across categories and markets from Segmentation to Innovation funnel. Managed Insights across core brands in: US, Canada, Brazil, Mexico, China, India, Middle East, Russia, and Philippines.• Developed and quantified innovation funnels by country, $150MM in Yr 1 sales• Segmentation studies across geographies for multiple categories.• Developed portfolio and executed Traditional Trade Test Market in the Philippines.• Implemented global studies in Brand architecture, positioning, packaging, and ad development resulting in Global guidelines for core brands, Hershey, Reese’s, Kisses.

Responsible for new product initiatives globally, executing Capital projects and coordinating launch with in country marketing teams.• Launched new products in China, S. Korea, Mexico, Philippines, UAE, India, and Japan. • Global Expansion of Ice Breakers Mint brand, Launched seasonal executions in Middle East for Ramadan with total incremental sales of $30MM.

Responsible for developing strategies and key new products across markets by leading large cross-functional multinational teams. Asked by CMO to assume role in Marketing.• Successfully launched new products in US, Mexico, and China; Yr sales +$75MM.• Launched product outside of current category in US with incremental sales of $25MM