I’m a DTC growth marketing leader described by my peers as innovative, creative, unfailingly inclusive, intra-preneurial, a learner and a teacher. I’m equal parts art and science. Strong in ideation, but strategic in my approach. I’m driven by results, growth, learning, psychology of the customer, my team, building bridges, and the kaizen principle of constant every day improvement - PROGRESS over perfection. I have 20 years experience in multi-channel digital marketing with a focus on paid traffic channels, content marketing, conversion rate optimization (CRO), customer acquisition, funnel development, SEO, email marketing & lead nurturing campaigns, inbound marketing, analytical decision making. Additionally, I'm Hubspot/Inbound Marketing certified, as well as certified by DigitalMarketer in all 8 of the core Digital Marketing disciplines, including:+ Optimization & Testing Certification+ Paid Traffic/Customer Acquisition Certification+ Conversion Funnel/Customer Value Optimization Certification+ Data & Analytics Certification+ Search Marketing/SEO Certification+ Content Marketing Specialist Certification+ Social Media Specialist Certification+ Email Marketing Certification