David Medina Email and Phone Number

• Lead cross-functional, multi-platform design and development teams that create and implement scalable component-driven features, solutions, and enhancements across the global product• Align product, design, qa, engineering leads, and stakeholders to prioritize and coordinate roadmaps to deliver and ship the highest quality and scalable UX and UI to P+ users• Manage design system team production and releases with close collaboration with technical leads for deployments to all of our supported codebases• Coach, facilitate and maintain consistent and beneficial Agile process methodologies, driving and iterating on internal and external processes to enhance global transparency and communication• Prepare and manage project plans, documentation, risk mitigation and resource management as needed for cross-discipline initiatives for design system projects and programs• Strategize the implementation of the design system throughout the entire global organization as a vehicle to deliver scalable solutions that address multi-platform improvements to the front-end UI• Identify, plan, prioritize, and execute design system process and troubleshoot urgent issues and remove impediments and roadblocks for our team

• Identify and drive website and related marketing initiatives forward that have multiple stakeholders and many moving parts• Manage the strategic roadmap and sprint schedule to continually evolve and improve the website, ensuring alignment with overall Design at Meta publishing strategy• Closely collaborate with and lead specialized website projects with a small publishing team, including a managing editor, communications designer, digital marketer and external development agency• Partner with channel owners to incorporate relevant content into the website • Ideate and develop new tools and resources to continually improve program management and processes • Provide feedback and QA support for all content and launches • Manage Google Analytics dashboards and report data trends, progress and growth metrics, while ideating data-driven decisions to improve UX• Identify opportunities for improvement on the website, using website strategy, analytics data and community feedback to drive prioritization• Autonomously manage external vendor relations and workflows, including budgeting, resourcing, sprint planning, and special projects• Facilitate meetings to drive progress against goals and objectives and establish clear next steps and owners, resolving blocks that impede progress• Proactively assess risk, raise flags, and resolve issues before they become problems for larger teams

• Manage daily operations of Fiserv and Clover websites to deliver world-class digital experiences• Serve as central point of contact for internal design, UX/UI, research, development teams, marketing and sales to design, launch and test new site experiences• Conceptualize, optimize, and manage the digital roadmap of website initiatives and campaigns• Prepare briefs, align with stakeholders and internal teams to determine project scope, timelines, and resource allocation in accordance to budget and bandwidth• Assess timelines for development, testing, launch, and post-launch analysis• Identify and communicate potential roadblocks and work collaboratively with teams to execute • Prepare analytics reports, metrics, and updates tracking website performance

• Identify and drive website initiatives forward that have multiple stakeholders• Manage the strategic roadmap ensuring alignment with overall Facebook Design strategy• Partner with channel owners and creators to incorporate relevant content into the site• Ideate new tools & resources content and partner with appropriate teams to develop and publish• Provide feedback and QA support for all content and launches• Monitor analytics dashboard to report progress and growth metrics to key partner teams• Identify website optimization opportunities using analytics and community feedback • Manage vendor relations, including budgeting, writing briefs, and vendor coordination• Drive progress against goals and objectives, and establishing clear next steps and owners and resolving blocks that impede progress

• Author and manage global content, coordinate product launches and updates across adobe.com• Evaluated and iterated on Adobe’s UI/UX brand guidelines to launch 2020 product pages• Collaboratively work with international and regional teams to localize assets and content• Manage promotion calendars with creative, commerce, sales and marketing stakeholders to ensure smooth and consistent releases across multiple geos internationally• Create analytics roadmap, A/B testing objectives, and develop tracking/pixel script strategy• Analytics implementation, automated data reports to be delivered to stakeholders weekly, quarterly, and annually• Manage, prioritize, and execute simultaneous content updates and new feature requests• Organize and manage large sets of digital assets using Adobe’s Digital Asset Manager

• Drive the execution of website projects across multiple internal and external teams• Develops schedule and workflow to ensure timely completion of projects• Evaluate business requirements and ensures that project deliverables are high-quality, accurate, and fulfill stated objectives• Works with creative and engineering teams to ensure executions are correctly constructed and to provide assistance in troubleshooting issues• Maintain process and project documentations in Jira and Confluence• Execution, analysis and reporting of A/B testing efforts to improve SEO and SEM across website• Provide regular project status share outs to stakeholders

• Manage the production of the UBM Game Network of websites including, GDC, VRDC, IGF, Choice Awards, Game Career Guide, and UBM Game Network• Manage website production for Black Hat events including USA, Asia & Europe• Launch new websites, manage content, implement new web features, conduct page analytic tests, and manage migrations to new platforms• Serve as main point of contact for all website requests from sales, marketing, product, web development, and content teams• Collaborate with UBM central product team to scope website project requirements and ensure projects are delivered on time• Project manage event mobile app production and maintenance• Produce promotional videos including hiring videographers, creating production schedules, conducting exhibitor and attendee interviews, managing post-production, and editing video files

• Plan, organize, coordinate and execute digital projects• Project manage cross-functional internal teams and external partners• Ensure correct budget and resource planning, and follow with stellar program executionagainst the strategy• Create, publish, and manage project workflow and schedule, communicate directly withstakeholders and internal teams to report KPI and overall project progress• Develop operational objectives by contributing information and recommendationsto strategic plans, determining systemic improvements, implementing any necessarychange to improve project workflow• Front-end web development maintaining, expanding and scaling websites for the globalneeds of the organization using HTML, CSS and PHP languages• Graphic design art direction and curation for web, print, email, and mobile app

• Developed, managed, executed and monitored digital marketing campaigns• UX/UI graphic and web design with Adobe Suite and WordPress• Social media production, optimization, management and analytic research via Hootsuite• Collaboratively brainstormed new and creative growth strategies and avenues • Devised marketing strategies to drive online traffic to website• Evolved and enhanced digital marketing standards of practice

• Opening consulant, hired on for managerial leadership, staff training and protocol implementation• Created innovative marketing material for social media via Twitter, Instagram, Facebook and email• Executed weekly cost analysis, priced, purchased and monitored inventory in accordance to strict budgets and projected revenue goals• Coordinated entertainment for two-stage venue, hosting daily and nightly live performances and events • Cultivated relationships with brand representatives and initiated promotional partnerships and marketing events to launch new products

• Hired with the objective of, and succeeded in, converting a struggling bar program into profitable operation• Ordered all liquor, beer, wine, fruits and ingredients, priced products, maintained a low pour cost, created new daily cocktails, collaborated with kitchen management for food pairing and seasonal cocktail menus• Coordinated banquet beverages and service for 300+ guests, created unique event cocktail menus, developed new strategies for seamless banquet operations and management.

• Advanced positions from bar back, to bartender, to lead bartender, to assistant manager, to manager• Developed inventory and ordering protocol, pricing and launch of new products, and menu creation• Budget and revenue forecasting, event coordination management, and quality control• Cultivated relationships with brand representatives and initiated promotional partnerships and marketing events to launch new products

• Designed artwork for beer bottles, sell sheets, posters, all marketing materials for print and website, restaurant menus, event posters and signage• Graphic brand management and digital asset creation and file management• Promoted Rogue at sponsored events, salesforce contact databases, sales HTML email creation and distribution

• Provided student and faculty with technical hardware and software support• Researched solutions for unfamiliar platforms and applications• Knowledge of help resources and stayed updated with campus technology changes and problems• Familiarized myself with new software and hardware applications used in the computer lab

• Pre-production audio, video, and lighting coordination setup for ESPN's College Football GameDay• Assisted sideline cameramen with shot selection, equipment and cable management• Enhanced sideline close-action audio with parabola microphone

• Assisted post production team for ABC Family’s “Wildfire” television show with ad hoc non-linear editing, file asset management, raw video capturing, and basic color correction • Responsible for running dailies throughout Los Angeles to parent and subsidiary production and media companies• Learned and experienced a great deal about pre and post production protocols and standards of practice for a big budget and professional broadcast tv production

• Studio camera operation, lighting, and floor talent direction for evening and weekend live news broadcasts• Designed full page, over the shoulder, and motion graphics via Photoshop, Indesign and Apple Motion • Collaborated with producer, director, and technical director to produce graphically and visually appealing news broadcast productions for Reno's top viewed evening news station, ABC KOLO 8