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Equifax - Product manager focusing on providing industry leading credit marketing solutions that includes a portfolio of Prescreen and Account Management products. These FCRA solutions are designed to serve various verticals, providing insights to lenders about their customers to help them improve direct mail, digital, and other acquisition and retention strategies through the utilization of highly predictive credit attributes and scores. Product lines include FCRA solutions such as Prescreen, Customer Portfolio Review, Account Review Now, and TargetPoint Intent Scores as well as non-FCRA solutions Aggregated ProspectX and Credit Modeling for ITA.Freddie Mac - Primarily responsible for working with both internal and external business partners to develop, champion the approval of, and implement affordable lending-related policy activities and business solutions that provide responsible lending opportunities to first time homebuyers, low-to-moderate income borrowers, and families in underserved markets. I developed one of the first down payment assistance solutions for the low to moderate income borrowers.At Freddie Mac, I was committed to ensuring that the company had the offerings to support responsible lending and provide sustainable homeownership, and to improve access to credit for all Borrowers – providing liquidity to the affordable market; educating new borrowers for homeownership; creating new business opportunities; and preserving homeownership. IXI Services (A Division of Equifax) - Product Manager for multi-million dollar Consumer Capacity and Segmentation product suites; CreditStyles Pro, GACA (Geo Aggregated Credit Attributes), CreditMix, Ability to Pay, Intent Indicators, Aggregated FICO Scores, Cohorts, Economic Cohorts, and Financial Cohorts. These measures and predictive models can be utilized for digital online targeting as well as offline applications such as Invitation to Apply direct mail marketing, segmentation, cross-sell, portfolio valuation, and risk mitigation. As a client focused product manager, the variety of Industries supported includes Retail Banking, Credit Card, Mortgage, Automotive, Telecommunications, Cable, Insurance, Travel & Leisure, Dining & Restaurants, and Retail.
Equifax
View- Website:
- equifax.com
- Employees:
- 5
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Senior Product Manager - Credit Marketing ServicesEquifax Jan 2022 - PresentAtlanta, Ga, Us -
Community Engagement Product Manager At Freddie MacFreddie Mac Oct 2013 - Dec 2021Mclean, Va, Us• Assisting in developing, gaining approval of, and providing direction for the corporation’s overall affordable lending and access to credit strategic plans and tactics.• Developing initiatives focusing on developing down payment assistance and homebuyer counseling programs for low income and underserved communities.• Working with both internal and external business partners to develop, champion the approval of, and implement affordable lending-related policy activities and business solutions.• Supporting Sales/Sourcing and our internal Lender/Intermediaries/HFA Relations teams with products, offerings and business solutions to meet customers’ and industry stakeholders’ needs related to providing permanent financing opportunities for low-to-moderate income borrowers and underserved markets.• Providing support to lenders related to their CRA needs, affordable products, change management, training opportunities and outreach activities.• Participating in cross-divisional initiatives that enhance the corporation's visibility and presence in support of affordable lending.• Managing the effectiveness of the corporation’s suit of single-family affordable lending and access to credit products, offering and programs.• Assisting in providing leadership/coordination for regulatory interactions related to affordable lending and access to credit.• Receive assignments in the form of objectives, and will need to determine how to use resources to meet schedules and goals, and lead a cooperative effort among members of a project team, and develop and administer schedules and performance requirements to meet established project objectives and milestones.• Recommend changes to policies, and will be involved in establishing procedures that could affect the immediate organization's operations.• Work on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends. -
Director, Product ManagementIxi Services (An Equifax Division) Jan 2011 - Oct 2013• Establish the overall aggregated credit product line and individual market strategy for various household scoring, market sizing, and forecasting products• Led strategic initiatives into new verticals including Automotive, Voice/Video/Data, Retail Stores, Restaurants, Retail Banks while facilitating continued growth in Financial Services• Collaborate with cross-functional teams across all facets of the organization such as Sales, Research & Development, Production Services, Legal, Marketing, Digital, and SaaS (Software as a Service) on all aspects of product development, performance, launch, quality assurance, and release• Consult with clients across multiple industries to determine customer needs, performance requirements, and develop marketing strategies and concepts leading to new product development, existing product enhancements, and sales growth• Establish and execute product line plans by tracking competitor products/services, pricing/revenue, and market trends while developing strategies to maintain competitive advantage and industry leader status • Serve as the product expert in support of sales activities including training, product positioning, client presentations, custom analytics, testing strategy, pricing, and RFP response, traveling as necessary• Guide appropriate product development to ensure product lines meet regulatory guidelines set by government agencies such as CFPB, OCC, Congress, etc• Partner with Research & Development in product design, campaign testing, custom analytics and performance modeling • Collaborate with Marketing to define messaging including product documentation, sales presentations, press releases, web design, other marketing collateral, and overall strategy • Create digital propensity segments used for targeting optimal online customers • Work with senior management and sales to negotiate contract terms and manage corporate relationships with third party resellers and strategic partners
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Director, Data OperationsOptima Direct (An Omnicom Company) Apr 2000 - Dec 2010• Manage development of data projects and marketing initiatives for various Fortune 500 companies such as JP Morgan Chase, Citigroup, AT&T, and AOL in the Financial, Acquisition, and Member Services industries• Supported client programs ranging from Direct Mail, DRTV, Student Loan Consolidation, and various other solicited and unsolicited direct marketing initiatives• Responsible for the primary Day to Day interactions with clients, call centers, and production staff• Advise on key performance metrics; highlight potential data integrity and performance issues; make recommendations on marketing initiatives, program setup, and data quality in forums such as monthly business reviews, weekly performance meetings, and daily correspondence• Accountable for developing client relationships, vendor setup, program development, data input/output layouts, program testing, edit verification procedures, and reporting specifications• Developed custom applications for data production of sales; client defined fulfillment and reporting files; and/or custom reporting deliverables• Manage vendor incoming and outgoing data, data capture requirements, testing procedures, and error processing to ensure data integrity and quality• Provide data analysis and adhoc queries including marketing analysis, target marketing, individual program performance, and vendor performance using MS SQL Server, Fox Pro, and Access• Manage security of incoming and outgoing deliverables using Secure FTP, PGP, and TCP/IP• Create and manage forecasting methodology for predicting program monthly and yearly revenue • Develop documentation and training materials including data dictionaries, report specifications, edit validations, proposal materials, and process/data flow diagrams • Provide consulting services on data quality and integrity for client at vendor call centers -
Senior Data Quality Assurance AnalystClaritas, Inc Oct 1998 - Apr 2000Cincinnati, Oh , Us• Conducted quality assurance test procedures on databases for data verification, integrity, and integration into custom marketing products using both Business to Business and Business to Consumer scenarios (Demographics, Market Segmentation, Customer Targets, and Site selection methodologies)• Create test suites, methodology, and procedures in a variety of software programs including Oracle, Compass, Excel, and MapInfo to ensure the reliability of data products • Identify and address DQA issues and present them to clients or company departments• Develop new and more efficient DQA intra-departmental testing procedures and methodologies to improve the quality of the data
David Mills Skills
David Mills Education Details
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Virginia TechUrban And Regional Planning -
Virginia TechGeography
Frequently Asked Questions about David Mills
What company does David Mills work for?
David Mills works for Equifax
What is David Mills's role at the current company?
David Mills's current role is Senior Product Manager - Credit Marketing Services at Equifax.
What is David Mills's email address?
David Mills's email address is da****@****mac.com
What is David Mills's direct phone number?
David Mills's direct phone number is (703) 903*****
What schools did David Mills attend?
David Mills attended Virginia Tech, Virginia Tech.
What skills is David Mills known for?
David Mills has skills like Analytics, Segmentation, Product Management, Crm, Direct Marketing, Strategic Partnerships, Database Marketing, Customer Acquisition, Cross Functional Team Leadership, Multi Channel Marketing, Saas, Customer Insight.
Who are David Mills's colleagues?
David Mills's colleagues are Gregory Stone, Saideep Shirsat, Dan Moffet, Edward Stenjem, Paul Kollias, Jack Hunt, Jose Vindas.
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