David Mills Email & Phone Number

London, GB

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

Vendera is the UK’s first plastic negative marketing company. We provide businesses with environmentally friendly engagement campaigns uniquely designed to tell your brand’s story while reversing the tide on single-use plastics. Vendera specialises in pop-up installations and custom branded marketing products anchored around social media creation.

United Kingdom

• Led a cross-functional team to develop, design, and manufacture trend-driven, commercially innovative, and sustainable consumer goods from concept to launch.
• Specialising in gifts, homeware, and hampers, I managed the entire lifecycle process with a focus on demand planning, forecasting, and competitive sourcing to maximise the bottom line.
• Managing a critical path portfolio of 100+ new product development projects for own-label, licensed ranges, and bespoke branded products.
• A solution-focused innovator, idea generator, and competent contract negotiator, I led the creative vision from initial concept to launch of the award-winning V&A gift range.
• Grew key national accounts +22% by building client/buyer relationships, securing new category listings, and delivering channel expansion strategies.

United Kingdom

• Managed retail and wholesale divisions across homeware, gifts, and jewellery.
• Reported to the international board of directors with full P&L accountability.
• Secured account openings with 500+ wholesale customers and key national retailers.
• Delivered the licensed Star Wars luxury collectors’ range overseeing complex contractual arrangements, marketing strategy, and product launch activities.

United Kingdom

• Boosted revenues +26% through business development and brand expansion strategies.
• Evaluated trends to modify product portfolios and inventories.
• Secured 100+ new wholesale accounts by presenting pitches and negotiating new contracts.
• Organised 18 international and national press, trade, and consumer events including Paris Fashion Week, new season press showcases, and commercial trade fairs.

Harrods, Knightsbridge

• Managed a portfolio of 9 concessions within luxury homeware, furniture, and accessories.
• Built relationships with ultra-high-net-worth clients by promoting personised services.
• Developed new season range plans, exclusive product launches, and VIP events.
• Oversaw private commissions from conceptualisation.

London, United Kingdom

• Project managed 12 store launches utilising critical path analyses and logistics scheduling.
• Analysed local demographic and consumer spending to configure layouts and store designs.
• Created and implemented new merchandising benchmarks rolled out across all UK stores.

Manchester, United Kingdom

• Increased sales +30% to £16M. Evaluated retail performance to devise commercial action plans.
• Directed sales teams of 50+ managing development programs, coaching, and incentives.
• Built high-performance teams. Lead recruitment drives, appraisals, and negotiated contracts.
• Planned sales-boosting initiatives, analysed category performance, and deliver range reviews.

Chester, United Kingdom

• Provided data insight by analysing FMCG field sales data.
• Coordinated marketing activities across 300 stores to drive in-store brand engagement.
• Achieved +200% sales uplift through driving promotional and retail marketing strategies.

Executive Mba, Master Of Business Administration

Awarded a competitive scholarship to pursue an Executive MBA. Course topics included Business Strategy, Innovation, Finance, Economics.

Department For Continuing Education, Intermediate French (A2+ Cefr)

Bachelor Of Business Studies, Ba (Hons), Management, Marketing, Statistics, Finance, Corporate Law, 2:1

Bachelor Of Business Studies, Ba (Hons), Business, Management, Marketing, And Related Support Services