David Milroy Email & Phone Number

Leland, Il, Us

Freeport, Illinois, United States

I was brought on board to rebrand the most significant company as well as design marketing materials for the other business units. The rebrand started with a re-fresh of the logo (we were merging three companies) and creating complete branding standards for the company. Then, creating or updating all of our marketing materials in accordance with the new standards. This includes all advertising campaigns, email marketing, print materials, social media, trade show and website marketing, etc. All of the educational, informational and technical documents that I create are available online for current and potential customers and are also interactive to give them access to the Sales Staff from multiple formats. I have also been leaned on heavily by our Videographer/Webmaster to help design our yearly conferences (Zoom) as we have not been able to hold them in person this past year. Lastly, I provide all design solutions requested from any of the business units to help increase our online presence and to arm the Sales Staff with proper materials and messaging needed to gain market share in their various industries.

Sycamore, Illinois

My main responsibility was to design all house brand and private company paint can labeling according to all NAFTA/Prop65 regulations. Also, updating every label due to formula changes made at the beginning of 2017. Other duties and responsibilities included creating layouts with the use of complimentary stock photography and original photography when designing product brochures, promotional flyers, sales sheets and any other marketing materials the Sales Department requested. My design skills were also put to work on trade show materials such as booths, banners, displays and posters to help give the company’s Sales Staff a highly visible presence at industry trade shows. My goal was to support the company in gaining market share with our current product lines and also adding new and exciting products into distributor and retail marketplaces in an extremely deadline driven environment.

Dixon, Illinois Area

My main objective was to design NAFTA/Prop 65 compliant product packaging with the goal of continually building the Plews Brand. This applied to all category and product line offerings for the entire company. Other duties and responsibilities were to create page layouts that included image correction along with the use of original and stock photography when designing product brochures, promotional flyers, sales sheets and any other marketing materials that the Marketing/Sales Departments required. My design skills were also utilized on trade show materials such as large-scale booths, banners and posters to help give the company a bold, visual appearance at every trade show we attended. All projects were created from concept through final production stages in conjunction with our Product Managers and Marketing Team. Our goal was to gain market share through new and innovative product offerings that were aided by creative packaging and accompanying support materials that I helped create.

Rockford, Illinois Area

I worked closely with Marketing and Product Managers to develop, design and execute promotional collateral for international distribution with the goals of building the Greenlee Brand and creating interest in Greenlee products, services and capabilities. I completed these goals by first creating a marketing plan for each project and then concept, design and produce communication materials that included all of our NAFTA/Prop65 compliant packaging artwork, as well as, brochures/catalogs/datasheets, postcards, promotional items/materials, merchandising/trade show displays, website/email design, social media design/marketing and Art Direction of photography/videography. We gained significant market share, which in turn generated an 18-22% sales increase in three of the seven main categories of electrical tools currently on the market due to these initiatives. I also worked closely with our vendors (printers & photographers, etc.) to ensure we achieved these goals in a timely and cost-effective manner.

Some of my bigger responsibilities included taking all print design workflow from client meetings through concepting, development, design, revision and print coordination. I also developed design concepts for video and web production for other staff members to help execute. My design experience covers all areas from annual report, brochure, display/trade show graphics, logo/identity, social media graphics, website/enewsletter design and everything else in between with the sole purpose of meeting our client’s needs for each project (i.e., informative, call to action, etc.) to help them succeed in their given industry.

My unique position at Document Services, the printing division of NIU, allowed me to develop and design major marketing campaigns for some of the various schools that make up the university. It also allowed me to enhance my production skills and software knowledge (i.e., ICE color profiling of images, printing/press capabilities, etc.) that allowed my design solutions to be produced in a more efficient and timely manner.

My position entailed developing design solutions from concept to finished communication pieces. I worked in a variety of disciplines including, but not limited to, Corporate Identity, Brochure, Poster, Annual Report, Trade Shows and Website design. Other duties included taking jobs through production steps to either burn CD’s, print on digital/poster printer or output to film.

Duties included camera work, paste-up, pre-press (traditional and electronic), plate-making, and some design solutions. Worked closely with designers and clients to give them the best possible printed items.

B.F.A. In Design, Visual Communication, Gpa 3.80

Activities and Societies: Phi Kappa Phi Honor Society, Golden Key National Honor Society

A.A. Transfer Degree, Art/Photography, Gpa 3.95

Activities and Societies: Phi Theta Kappa Society

Phase Shop Superviser, Aviation Structural Mechanic

Activities and Societies: Phase/Corrosion Control Safety Officer, Phase Shop Supervisor Rank: E4, Third Class Petty Officer (NCO) Earned.

Diploma, General Education