In Ixtin, we believe users are no longer looking for just a mechanical problem-solution relationship, but for a real connection. We help SMBs create those connections with their customers and grow their businesses.

As Online Marketing Manager I am responsible for the design and implementation of marketing campaigns for all the brands represented by Opie Marketing. This includes formulating multi-channel strategies covering paid search, display advertising, SEO and affiliate marketing.I supervise a team whose tasks include: competitive research, affiliate relationship management, website and campaign analytics and reporting, paid search campaign design and optimization, media buying, and other aspects of campaign execution.•Designed and executed a promotional program that resulted in over 2,000 responses in less than 3 hours after launch•Oversaw the design and implementation of new landing pages for key partner resulting in a 20% increase in conversion rate•Ongoing design and management of several Online Marketing campaigns, including Display Advertising and Paid Search

• Responsible for the design and management of numerous paid search campaigns in Google Adwords, MSN AdCenter and Yahoo Sponsored Search •Coordinated the full production of the site affinity.protectionpower.ca that resulted in a conversion rate of over 14% for partner deals • Researched, selected and coordinated the implementation of a brand new affiliate system o Increased visibility on performance - positively impacting ROI

•Contributed to the creation of a new SEO action plan for all web properties•Presented the Google Adwords certification exam - 95%•Presented the MSN AdCenter certification exam - 98%•Created Paid Search Advertising Campaigns for numerous websites

•Responsible of the monthly production of Grupo Iusacell’s internal magazine Expresiones•Collaborated in the design of the product kit Delicias Caseras for Tyson Foods Mexico