David Minett Email and Phone Number

Oversee and support the management of a team of seasoned marketing professionals. Drive marketing strategy and brand adoption across Pharmacy and Life Sciences (biopharma, medical device, manufacturing, lab) segments. Develop and oversee the execution of strategic marketing plans through turn-key integrated marketing campaigns. Support a high-impact strategy through a diverse marketing mix and various channels to enhance product and brand awareness. Incorporate thought-leadership content to drive engagement across relevant audiences while measuring impact to better inform future efforts. Employ account-based market programs for targeting and segmentation. Actively assess marketing campaign metrics to ensure brand positioning and cross-market messaging resonates with the audiences. Facilitate brand research and audits for continuous improvement of marketing effectiveness. Support and maintain budget and performance reporting to maintain and maximize operational efficiencies.

Drove marketing strategy and brand adoption across Pharmacy and Life Sciences (biopharma, medical device, manufacturing, lab) segments. Developed and oversaw the execution of strategic marketing plans through turn-key integrated marketing campaigns. Supported a high-impact strategy through a diverse marketing mix and various channels to enhance product and brand awareness. Incorporate thought-leadership content to drive engagement across relevant audiences while measuring impact to better inform future efforts. Employed account-based market programs for targeting and segmentation. Actively assessed marketing campaign metrics to ensure brand positioning and cross-market messaging resonates with the audiences. Facilitated brand research and audits for continuous improvement of marketing effectiveness. Supported and maintained budget and performance reporting to maintain and maximize operational efficiencies.

Drove both the strategic and tactical product marketing initiatives of assigned brands within the Asset Intelligence services to the insurance, government, finance, retail, and software development sectors, nationally, to support increased market penetration and revenue growth for B2B and B2C SaaS intelligence solutions. Worked collaboratively alongside the stakeholders across the business in product management, data analyst, sales, technology, and senior leaders. Translated core business objectives into tactical marketing plans that drive revenue performance which includes understanding customer groups and their key personas, competitors, and drive the communication of product benefits and value propositions. Provided subject matter expertise to support existing customers and prospective clients across the value chain. Tactically executed campaigns across email, social, SEO, events, and thought leadership, as well as maximized brand exposure and lead generation with third party digital suppliers and design agencies. Supported and maintained budget and performance reporting to maintain and maximize operational efficiencies.

Responsible for the development of marketing plans for assigned list of key accounts, including all advertising, direct marketing, brand strategy and promotions, to support the objectives of each customer’s business type or strategy. Worked closely with key stakeholders, including clients and company leaders, to ensure alignment of strategic plans and resources. Collaborated to interpret market data, including market trends, customer behavior, and competitive intelligence, to develop insights and make recommendations on actionable strategies. Effectively translated marketing strategies into specific programs and campaigns tied to business objectives and supported the execution of account marketing plans across multiple locations and channels. Leveraged customer data and suite of CRM tools to develop target lists optimized against campaign-specific criteria. Presented plans and proposals to various internal and external stakeholders. Collaborated with key internal teams to ensure strong execution of marketing programs.

Created and implemented go-to-market strategies for a market-leading suite of B2B SaaS pharmaceutical intelligence solutions. Used the Pragmatic Marketing Framework to deliver market research, go-to-market plans, product positioning, new business and retention campaigns, pricing support, and sales enablement tools. Lead, influenced, and partnered closely with product and content managers, sales colleagues, and client services to drive collaboration and ensure alignment across a global, cross-functional team. Developed persona-based campaigns that address all stages in the customer decision journey. Worked in close collaboration with the Marketing Communications team to successfully execute multichannel marketing programs leveraging marketing automation to drive leads through the sales funnel. Developed and oversaw the execution of promotions that drove brand awareness and highlighted thought leadership, lead nurturing programs to educate and engage potential buyers, and the creation of innovative sales tools and collateral that showcased product features, benefits, and competitive differentiation. Responsible for retention and upsell strategy, designing marketing programs that engaged, educated, drove usage, and promoted loyalty to a current customer base.

Drove the go-to-market strategy and positioning for the integration of aggregated hotel content into key online booking tools, globally – including cost monitoring and management products. Worked cross-functionally with product planning, product delivery, global marketing communications, sales, and account management teams. Served as a product subject matter expert both internally and externally. Gathered and maintained competitive intelligence across assigned products and solutions. Communicated key features and differentiators to cross functional teams. Developed client qualification criteria for products and services. Recommend rollout strategy based on product state-of-readiness. Gathered feedback through internal and external research and made roadmap improvements throughout the product lifecycle. Developed and maintained strategic marketing plan throughout the product lifecycle.

Drove the go-to-market strategy and positioning for cost monitoring B2B products and services, globally. Worked cross-functionally with product planning, product delivery, global marketing communications, sales, and account management teams. Served as a product subject matter expert both internally and externally. Gathered and maintained competitive intelligence across assigned products and solutions. Communicated key features and differentiators to cross functional teams. Developed client qualification criteria for products and services. Recommended rollout strategy based on product state-of-readiness. Gathered feedback through internal and external research and make roadmap improvements throughout the product lifecycle. Developed and maintained strategic marketing plan throughout the product lifecycle. Promoted to take on additional responsibility and leverage experience.

Drove the go-to-market strategy, and positioning of B2B SaaS business intelligence and analytics product and services, globally. Worked cross-functionally with product planning, product delivery, global marketing, sales, and account management teams. Gathered and maintained competitive intelligence across assigned products and solutions. Communicated key features and differentiators to cross functional teams. Recommended rollout strategy based on product state-of-readiness. Gathered feedback through internal and external research, and suggested roadmap improvements throughout the product lifecycle. Reported monthly metrics on assigned product lines. Analyzed available databases to segment and target potential clients. Developed and maintained strategic marketing plan throughout the product lifecycle. Promoted to support business need and leverage experience.

Developed & executed strategic, integrated marketing plans and budgets to achieve financial & business objectives for B2B acute healthcare market. Served as a stakeholder in the product development process. Developed product messaging & positioning. Executed market research activities & competitive evaluation. Managed internal & external communications.

Served as head of marketing for acute care business units. Developed & executed strategic, integrated marketing plans for products sold in a B2B acute healthcare market. Maintained budgets to meet financial goals. Served as a stakeholder in the product development process. Developed product messaging, positioning, and thought-leadership content for market positioning. Executed market research activities & competitive evaluation. Managed internal & external communications. Responsible for the management & career development of direct reports to support business needs & career aspirations. Promoted to take on global role.

Developed & executed strategic, integrated marketing plans for SaaS learning and performance management platform sold to B2B acute healthcare market. Maintained budgets to meet financial goals. Served as a stakeholder in the product development process and as a subject matter expert. Developed product messaging & positioning. Created sales aids including brochure-ware, customer presentations, white papers, and product demonstrations. Executed market research activities & competitive evaluation. Managed internal & external communications, webinars, sales training, and supported relevant tradeshows. Promoted to take on additional responsibility and leverage experience.

Collaborated with regional sales teams to promote assigned new product launches for products sold in a B2B acute healthcare market. Completed the sales process from presentation to signed agreements. Worked with clients in implementations of assigned products, as requested. Provided on-going sales training for all assigned product launches, including resources such as product sales sheets & online training presentations. Assisted sales teams with demonstrations & information for all assigned product launches. Attended trade shows as a product resource to talk with current & prospective clients about company eLearning solution. Promoted to Senior Product Marketing Manager.

Collaborated with regional sales teams to promote assigned new product launches. Completed the sales process from presentation to signed agreements. Worked with clients in implementations of assigned products as requested. Provided on-going sales training for all assigned product launches, including resources like product sales sheets and online training presentations. Assisted sales teams with demonstrations and content information for all assigned product launches. Attended trade shows as a product resource to talk with current and prospective clients about company e-Learning solution. Maintained projections and records on sales activity for all regions on a bi-monthly schedule. Served as a content expert for the development of sales and collaterals, including newsletters and e-marketing initiatives. Acted as a technical reference point for my team; including authoring and maintaining various spreadsheets for not only sales numbers but also for contact hour calculations for the Nurse Planner. Contacted existing clients and collaborate with regional sales teams to promote assigned new product launches. Promoted to Product Marketing Manager.

Maintained accurate and detailed client contact information. Responded to and resolve customer concerns regarding account information. Wrote operational manuals in order to institute more standardized practices. Prepared specialized spreadsheets for informational and presentation purposes. Provided support and computer software expertise to organization by systematically adding and removing client information into the existing computer database

Worked on a part-time basis while attending college as a full-time student. Identified customer needs and presented appropriate merchandise selections. Coordinated the presentation and layout of merchandise displays. Consistently met and exceeded sales goals and incentive programs through effective customer service and creative suggestive selling. Assisted in the training and development of new associates. Promoted to Product Specialist in 2003 as a result of demonstrated selling and leadership abilities.