David Mkhitaryan Email & Phone Number

• Developed a 5-year financial model for the US market, securing $11 million in investments from Yandex Group for growth in 2022• Expanded payment options by integrating financial providers (loan providers, Income Share Agreement (ISA) providers, BNPL products providers) launched custom payment options, and installments. As a result, this led to a significant increase in the cash-in to bookings ratio from 30% to 70%• Conducted 70+ user interviews for multiple projects, including testing landing pages and funnels to define customer problems and business opportunities• Launched multiple MVPs, including a free intro course for the Data Analytics program, effectively addressing low involvement in the main sales funnel — increased revenue by 10% after the final launch• Developed a user segmentation process, segmenting 95% of paying students, leading to a better understanding of characteristics, pain points, and future sales and design strategies• Negotiated and launched scholarships, collaborating with organizations like WomenWhoCode, resulting in a 15% increase in new payments and driving user growth and bookings

• Achieved an impressive average rating of 4.8 on review platforms, surpassing main competitors' ratings of 4.65 and below, while increasing the percentage of paying customers through recommendations from 10% to 15%• Conducted market analysis, user interviews, and competitor research, leading to a ~10% conversion rate from cold direct messages to calls. Incorporated successful competitor referral mechanics such as merchandise, referral promo codes, and incentives for writing reviews• Achieved prominent visibility on major bootcamp ranking platforms by implementing a strategy to secure top rankings and identifying key emotional moments during the educational journey; developed call-to-actions for the students during those emotional peaks resulting in an increased amount of UGC by 30% and multiple awards on bootcamp ranking platforms

• Conducted credit analysis and executed financial modeling for the Bank's key clients.• Led creditworthiness analysis for significant transactions: $100M deferred payment, strategic hedging deal for a major steel company, and $80M loan negotiation with cross-currency and interest rate swaps for a prominent medical holding company.

Master'S Degree, Finance, General, 4.6

Financial Economics

Bachelor'S Degree, Economics, 4.5

Faculty of Economics