David Krafft, Mba

David Krafft, Mba Email and Phone Number

Brand and Digital Marketing Leader | B2B and B2C Brand Strategist | Data-Driven Omni Channel Marketing Strategies | Industry Disruption | Product Launch | New Market Entry | Marketing Analytics | CRM | Brand Positioning @ HydraForce Inc.
David Krafft, Mba's Location
Greater Chicago Area, United States, United States
David Krafft, Mba's Contact Details
About David Krafft, Mba

To effectively market any brand, organizations need strategic positioning combined with data-driven insights and brand messaging to rise above the competition. And reaching a brand’s target audience requires multifaceted marketing communications spanning digital omni-channel, terrestrial and streaming radio, TV, OOH, experiential, and print channels. I enable brands to rise above the competition by combining brand strategy, research and leadership capabilities with advertising and digital marketing expertise. Agencies, consultants, and C-Suite Executives come to me based on my 20+ years of experience with Fortune 500 firms as well as entrepreneurial start-ups. I effectively leverage data analytics, integrated omnichannel marketing and advertising campaigns to support industry disruption, product launch, and new market entry business objectives.I’ve helped companies that want to optimize their positioning and brand awareness across diverse industries, including business and financial services, technology, manufacturing, healthcare, and hospitality sectors. I drive revenue growth with strong CRM, analytics, and messaging skills.Digital Channels include: Facebook, Instagram, YouTube, organic social posts, programmatic, geotargeting, Google Search, and OTT [Over-the-Top].• Leadership/Teambuilding• Brand Marketing• Digital Marketing• User Experience Strategy• Marketing CRM & Analytics• Product Positioning• Message Development• Creative Campaign Development• Sales Enablement• Salesforce: CRM and Marketing Cloud• TapClicks• Google Analytics Data Studio• Google Programmatic & Search

David Krafft, Mba's Current Company Details
HydraForce Inc.

Hydraforce Inc.

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Brand and Digital Marketing Leader | B2B and B2C Brand Strategist | Data-Driven Omni Channel Marketing Strategies | Industry Disruption | Product Launch | New Market Entry | Marketing Analytics | CRM | Brand Positioning
David Krafft, Mba Work Experience Details
  • Hydraforce Inc.
    Marketing And Communication Director
    Hydraforce Inc. Jun 2023 - Present
    Lincolnshire, Il, Us
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  • Grifols
    Divisional Marketing Manager
    Grifols Jan 2018 - Jun 2023
    Sant Cugat Del Vallès, Barcelona, Es
    Lead marketing and call center teams in the execution of brand strategies for North Geo for global producer of blood plasma-based products. Conceive and implement digital marketing, advertising, and promotional strategies and tactics; partnered internally to align with divisional Business Development and Operations.  Direct all aspects of digital and traditional marketing for $450M division (101 retail locations).  Design and execute omnichannel campaigns to ensure seamless donor experience.  Oversee $3.2M advertising budget (digital and traditional) with focus on data-driven based initiatives. Used Voice of the Customer market analysis and program effectiveness metrics to build and evolve messaging. Improve community brand awareness with data-driven plans to manage and schedule use of marketing dollars.
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  • Panduit
    Integrated Marketing Communication Manager, Data Center Business Unit
    Panduit Aug 2016 - Sep 2017
    Tinley Park, Illinois, Us
    Managed strategic marketing, including planning, advertising, public relations, sales collateral and enablement materials, and product positioning and messaging. Administered global ecosystem alliances with Cisco and Dell/EMC for this global manufacturer of physical infrastructure solutions.  Grew sales by $1.5M and systems integrator sales pipeline by $3.5M in one year via multi-channel marketing initiatives including digital marketing, PR, and Cisco Partner Exchange events.  Managed 12 Cisco Connect (end users) and Cisco Partner Exchange (VAR) events nationally with marketing campaign to deepen relationship with Cisco Enterprise sales.  Generated 2,700 MQLs in one year after partnering with internal stakeholders to create content marketing programs and attract VARs via OEMs (e.g., Cisco, Dell/VMWare).
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  • Arends
    Account Director & Business Development (Consultant Via Impact Marketing Group)
    Arends Sep 2014 - Aug 2016
    Batavia, Il, Us
    Led strategic planning, new business development, and account management at boutique B2B digital marketing agency. Managed relationships with Miner Enterprises, Villa St. Benedict (Senior Living), Railveyor, WESCO, Specialty Lighting, and Kitamura.  Enabled Railveyor (mining industry disruptor) to close five contracts with global mining companies through brand image and lead generation campaign.  Designed multi-faceted program for Kitamura to improve brand positioning and awareness to sell out $1.5M inventory at 1-week IMTS.
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  • Drucker Group
    Account Director
    Drucker Group Feb 2013 - Sep 2014
    Des Plaines, Il, Us
    Built and executed strategic marketing programs for key clients (e.g., Baxter, PABCO, ITW Commercial Construction North America, MonoSol, Master Lock, INX International, and RainSoft). Designed digital marketing analytics and automation campaigns that used web analytics, Salesforce.com, and Marketing Cloud CRM.  Directed RainSoft campaign that grew dealer base by 15% with 27 new dealers in 6-month period and increased revenue by $1.3M. Developed CRM strategies, integrated brand and digital marketing demand generation, and PR programs.
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  • Davis Harrison Dion
    Vice President
    Davis Harrison Dion Jan 2008 - Feb 2013
    Chicago, Il, Us
    Managed client creative, media, and interactive budgets for this advertising and digital marketing agency. Led team of five account managers serving Fortune 500 firms across multiple industries, including CBRE/US Equities, Danaher, Northwestern Hospital, Hydraforce, Toyoda Machinery, Omron, Redwood Logistics and Thermo Fisher Scientific.  Designed and implemented new business development strategy that included digital marketing, targeted direct mail, events, and PR to drive agency MQLs.  Consistently generated 30% of annual revenue, including $2.1M in total gross income generated from organic business development over five years Managed 15 key account relationships. Collaborated with client partners (marketing, sales, and product management) to develop actionable marketing and media plans and deliver measurable results.
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David Krafft, Mba Skills

Integrated Marketing Marketing Strategy Brand Development Advertising Marketing Communications Digital Marketing Lead Generation Marketing Direct Marketing Interactive Marketing Account Management Strategy B2b New Business Development Brand Management Product Marketing Social Media Marketing Business Development Social Media Email Marketing Direct Mail Digital Media Online Advertising Public Relations Corporate Branding Market Planning Market Research Business To Business Salesforce.com Marketing Research Sponsorship Marketing Consulting Sales Leadershio Microsift Dynamics Fostering Talent Exacttarget Salesforce.com Administration Salesforce.com Implementation Sales Management Content Marketing Search Engine Marketing Trade Marketing Data Analytics Marketing Analytics Marketo Product Positioning Sales Enablement Market Research Project Management

David Krafft, Mba Education Details

  • Lake Forest Graduate School Of Management
    Lake Forest Graduate School Of Management
    Marketing
  • University Of Iowa
    University Of Iowa
    History

Frequently Asked Questions about David Krafft, Mba

What company does David Krafft, Mba work for?

David Krafft, Mba works for Hydraforce Inc.

What is David Krafft, Mba's role at the current company?

David Krafft, Mba's current role is Brand and Digital Marketing Leader | B2B and B2C Brand Strategist | Data-Driven Omni Channel Marketing Strategies | Industry Disruption | Product Launch | New Market Entry | Marketing Analytics | CRM | Brand Positioning.

What is David Krafft, Mba's email address?

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What is David Krafft, Mba's direct phone number?

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What schools did David Krafft, Mba attend?

David Krafft, Mba attended Lake Forest Graduate School Of Management, University Of Iowa.

What are some of David Krafft, Mba's interests?

David Krafft, Mba has interest in Children, Politics, Environment, Reading, Architecture, Product Design, Arts And Culture.

What skills is David Krafft, Mba known for?

David Krafft, Mba has skills like Integrated Marketing, Marketing Strategy, Brand Development, Advertising, Marketing Communications, Digital Marketing, Lead Generation, Marketing, Direct Marketing, Interactive Marketing, Account Management, Strategy.

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