DAILY RESPONSIBILITIES AT THE BROOKINGS INSTITUTION• Creates and implements an integrated communications strategy that includes a wide range of innovative tools, including digital content, earned media, social media, commentary, visual storytelling, podcasts, and events.• Leads long-term strategic communications efforts to ensure that Brookings Metro is having high impact and visibility. Ensures communications efforts reflect Institutional and programmatic priorities, and are focused on Brookings Metro’s overall impact goals while incorporating specific policy, research themes, and issues.• Advises Brookings Metro scholars on product-level communications strategy to clarify messaging, develop tactics to effectively engage intended audiences, and advance the scholars’ impact goals.• Directs production and promotion of over 250 public policy publications per year.• Serve as editor-in-chief of all Brookings Metro publications.• Manages the performance and professional growth planning for all Brookings Metro communications staff; has direct or indirect supervisory responsibility over six FTEs.• Partners on donor communication and stewardship vehicles and ensures the program’s narrative, annual report, and other collateral material, including fundraising proposals and grant reports, reflect best-in-class communications and branding practices, as well as relevant impact data.• Makes recommendations based on understanding of available analytics data and the latest communications trends and best practices.• Cultivates and maintains relationships with key journalists on behalf of the program; pitches story ideas to reporters, editors, and producers and works with reporters on stories related to Brookings Metro priorities.• Manage media relations with economic-focused journalists, including relationships with reporters at the New York Times, The Washington Post, The Atlantic, and CNN• Serve as member of The Brookings Institution’s inclusion & diversity committee

The Alliance to Save Energy, founded in 1977, promotes energy efficiency worldwide to achieve a healthier economy, a cleaner environment and energy security. As the chief communications officer responsible for advancing the organization’s energy efficiency policy advocacy efforts, I managed all communications media relations and outreach efforts at the Alliance to Save Energy.• Executed strategic communications plan focused on national policy-related campaigns• Managed communications staff, including media relations and digital media roles• Managed the organization’s media relations, generating national media coverage from outlets including The Washington Post, The New York Times, and Bloomberg• Served as editor-in-chief for organization’s publications, including blogs, op-eds, newsletters, and research reports• Wrote speeches and drafted talking points for the organization’s president• Created policy-focused “explainer” video series, generating tens of thousands of views• Revamped email newsletter format, increasing reader click rate by over 600%• Managed and oversaw four website properties on WordPress and Drupal CMS• Collaborated with congressional staff, government officials, private industry partners• Enhanced the organization’s social media strategy via Twitter, Facebook, and LinkedIn• Incorporated website analytics via Google Analytics into digital communications plan• Managed communications efforts involving the organization’s two high profile events: an annual conference and an annual industry awards dinner

The National Environmental Education Foundation (NEEF) is the nation’s leading organization in lifelong environmental learning, creating opportunities for people to experience and learn about the environment in ways that improve their lives and the health of the planet. At NEEF, I managed the organization’s communications and outreach efforts, disseminating environmental education information to educators, students, health care professionals, and public land managers. • Executed organization’s communications strategies, promoting initiatives to national and local media• Managed digital marketing campaigns, including newsletters and blogs• Wrote press releases for widespread media outlet distribution• Increased public engagement with innovation photo and video costs• Worked closely with federal government agencies, including the U.S. Environmental Protection Agency, the U.S. Department of Energy, the U.S. Department of the Interior, and the U.S. Department of Education• Worked with private industry partners, including Samsung, Toyota, and Nickelodeon• Tracked and analyzed website analytics and media coverage• Managed social media efforts and seven website properties