Responsible for the global go to market strategies of SDI restoratives and tooth whitening (Pola).- Work closely with R&D to drive the development of new products- Work closely with the global sales teams to drive preference for SDI products- Oversee brand management, research and performance analysis.- Take my team out for Tom Yum.

Responsible for the end to end B2C and B2B marketing strategy for Embertec's three vertical markets (solar, lighting and power control). Responsibilities include:1. Brand building: Research and develop appropriate brand positioning in each market. Instil the CVP internally and ensure brand tone, imagery and experience is embedded across all properties.2. Marketing strategy: Conduct a thorough assessment of each vertical environment. Includes an assessment of current products… Show more Responsible for the end to end B2C and B2B marketing strategy for Embertec's three vertical markets (solar, lighting and power control). Responsibilities include:1. Brand building: Research and develop appropriate brand positioning in each market. Instil the CVP internally and ensure brand tone, imagery and experience is embedded across all properties.2. Marketing strategy: Conduct a thorough assessment of each vertical environment. Includes an assessment of current products, competitor offerings, industry and customer needs. Set the marketing strategy to align with the business strategy.3. Marketing planning & implementation: Plan, write and execute integrated marketing plans across the three verticals. Execute across print, digital, sponsorship, events and PR. Negotiate media buys, oversee agency management and conduct campaign assessments with recommendations.4. Product development: Work with engineering, sales and customer service to prioritise software and hardware development for both enhancements and risk mitigation.5. Business partnerships: Assess, recommend and approach businesses for win-win collaborations. Show less

Responsible for developing and executing strategic, ATL and sponsorship projects for Bupa.So in a nutshell, I assess whether a proposal is worthwhile against other proposals, recommend to have it approved/rejected then take the steps to turn it into reality. This includes working with internal and external stakeholders and cracking the odd joke where appropriate.

Bupa has a number of sponsorship partners including Cricket Australia, Hawthorn Hawks & Brisbane Lions (AFL), The Tour Down Under ride (SA), Bupa Around the Bay (Vic) and Weetbix Kids Triathlon (National).As the Brand Activation Manager I had to work with these partners to create opportunities for Bupa to improve Bupa's metrics and sales opportunities. This was done to budget and while directing a direct report.The activation channels included on site, via social media, via… Show more Bupa has a number of sponsorship partners including Cricket Australia, Hawthorn Hawks & Brisbane Lions (AFL), The Tour Down Under ride (SA), Bupa Around the Bay (Vic) and Weetbix Kids Triathlon (National).As the Brand Activation Manager I had to work with these partners to create opportunities for Bupa to improve Bupa's metrics and sales opportunities. This was done to budget and while directing a direct report.The activation channels included on site, via social media, via partner websites and on TV. Show less

1. Responsible for allocating and managing $2Xm ATL budget2. Spearheaded cross functional projects including:a. HBA Logo change assessment and implementation projectb. Ch10 Junior MasterChef integrationc. Bupa's national health check roadshowd. Bupa optical and Bupa wellness rebrands3. Managed brand sign off for all campaigns and promotional items4. Oversaw the contracts and assessment of Bupa's creative and media strategy agencies5. Coordinated… Show more 1. Responsible for allocating and managing $2Xm ATL budget2. Spearheaded cross functional projects including:a. HBA Logo change assessment and implementation projectb. Ch10 Junior MasterChef integrationc. Bupa's national health check roadshowd. Bupa optical and Bupa wellness rebrands3. Managed brand sign off for all campaigns and promotional items4. Oversaw the contracts and assessment of Bupa's creative and media strategy agencies5. Coordinated agencies across design, strategy, media and local area marketing initiatives Show less

1. Developed campaigns to promote Bupa's travel, home and car insurance2. Wrote copy for campaigns, brochures and website, to cross sell to existing members3. Worked with insurance partner (IAG) to secure approval and brief sales teams4. Spearheaded the development and process of Bupa's online travel, home and car insurance quoting functionality

1. Led the implementation of improved sales analysis software. Scoped and automated sales reports that could be generated with one click 2. Developed and tracked member campaigns to launch the ‘true blue’ credit card, online ‘iSaver’ savings account and home and car loans.3. Oversaw the content, design and validation processes of a redesigned company Internet site. Ensured that it was consistent, user friendly, correct and compliant4. Oversaw the marketing and legal sign… Show more 1. Led the implementation of improved sales analysis software. Scoped and automated sales reports that could be generated with one click 2. Developed and tracked member campaigns to launch the ‘true blue’ credit card, online ‘iSaver’ savings account and home and car loans.3. Oversaw the content, design and validation processes of a redesigned company Internet site. Ensured that it was consistent, user friendly, correct and compliant4. Oversaw the marketing and legal sign off for all communications materials Show less

1. Prepared product descriptions, sales reports and marketing presentations for sales team 2. Wrote and circulated marketing news and instructions to management and sales force 3. Used sales query software to assess and report back on weekly sales performance across retailers and states