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Responsible for client and advisor loyalty through assuring that the firm develops, maintains and delivers on a value proposition highly relevant to affluent investors and those advisors who successfully serve them.

Responsible for the definition and execution of the client value proposition, the advisor and client experience, and the brand positioning and advertising strategy. Also responsible for the firms portfolio of innovation initiatives

Responsible for achieving the firm’s goals relative to organic growth across all business lines.Reprted to CEO.

The Independent Brokerage Group includes Wachovia Securities Direct, a online and discount broker; First clearing Corporation’s Correspondent Client Group, a outsource provider services to retail broker dealers; Wachovia Securities Financial Network, the firms independent contractor division; and Wachovia Securities Latin America, a provider of investment services in South America and the Caribbean basin.

Responsible for the private investor business of Wheat First Union which served over 400,000 clients through 1100 representatives in over 90 offices..

Responsible for operations and systems at Wheat First Securities. Managed staff of over 600 technical and non-technical individuals.

Responsible for investment products, services, training, marketing and the business development effort of the firm’s retail financial advisors.

Provided financial advice to families in Richmond, VA.