Responsible for leading and executing strategies across the Retail Banking Group, Human Resources, Learning and Development, and Alternative Delivery Channels and playing a pivotal role in driving operational excellence, enhancing member experience, and fostering a positive organizational culture. Additionally, I oversee specialized divisions, including the Dealer Centre, Mortgage Broker, Digital Services, and Creative Arts Financial.

Responsible for assisting in the creation of First Ontario's strategic vision with a focus on the COO Division, communication of the strategic and operational plans, executing the business initiatives and sustaining implementation efforts. Acting as a senior lead in mergers and acquisitions. Accountable for overseeing the business strategic plans and initiatives while ensuring corporate development effectively translates into informed decision-making practices supporting FirstOntario’s unique business model and strategic plan.

Responsible for delivering business results and exceptional member experience in all areas of frontline service delivery channels. This includes managing organizational risk through the development and deployment of strategy for retail lines of business, corporate deposits, contact centre, and wealth management.

Founded a Financial Services Consulting Service that provided advice to FinTechs, Credit Unions, and Banks regarding Digital Banking, Marketing, and Product Development.

Continued to lead all marketing efforts for Meridian Credit Union and its various lines of businesses and subsidiaries, and led the Motusbank operations as the Chief Operation Officer. In addition, after revamping the retail banking line of business, I was challenged to develop and implement a new digital banking and enterprise analytics strategy to better achieve Meridian’s enterprise strategic objectives.Key Accomplishments Include:Transformed the digital banking function to embrace human-centred design, agile methodology, and accelerate development by leveraging APIs and staff augmentation models. Recognized by Surviscor, an independent research and rating organization, as the top Credit Union in Canada for Online Experience in 2021. Modernized the enterprise analytics function to provide relevant and valuable advice to members and support the various lines of business with predictive modelling and critical customer insights. Contributing to a 12% increase in the average balance per member in just two years following taking on the enterprise analytics.Led the development and launch of Meridian's updated brand positioning and related campaigns to bring Meridian's purpose-driven differentiation to life, supported by tangible proof points or reasons to believe. As of the end of 2022, the awareness and consideration of Meridian were comparable to many of our large bank competitors, with marketing spending significantly higher than Meridian.Designed, built, and successfully launched numerous innovative products and services instrumental in growing Meridian, nearly tripling its size in the past ten years, increasing by $15.4 billion.Reengineered the Motusbank business model to accelerate growth and improve the operating earnings trajectory. Motusbank grew by 54% over the past two years while at the same time growing improving operating earnings by 10%.

In addition to CMO accountabilities, I was presented with the challenge of reimagining the vision, strategy, and operations of Meridian’s retail banking line of business with over $10 billion in assets and over 1,000 staff, in addition to reshaping Motusbank operations as the newly appointed Chief Operation Officer.Key Accomplishments Include:Led the adoption of agile marketing practices, modernization of marketing technology stack, and the development of greater in-house capability to increase the marketing function efficiency and scalability, generating marked decreases year-over-year in the cost per member acquisition and increases in the return on marketing investments. Navigated the numerous challenges created by COVID-19, which required retail banking to swiftly adjust focus where appropriate to serve the organization’s members better throughout the pandemic and beyond. These efforts included but were not limited to introducing capabilities that allowed members to skip mortgage and loan payments, set up direct deposits with the Canada Revenue Agency, and apply for a Canada Emergency Business Account loan application for business banking. In addition, regular member financial health check-ins were introduced for members impacted by the pandemic, and the net promoter program was revamped better to address the immediate needs of the organization’s members. Created and implemented a retail banking strategy that reshaped the branch network, roles, processes, technology and training programs that improved member experience and profitability. Playing a pivotal role in helping Meridian generate operating earnings of $218 million in 2021 versus $94 million in 2019.Introduced a new auto financing line of business within retail, DriveOn, which generated over $100 million in high-yielding loan growth annually.

A member of the Meridian Executive Leadership Team, responsible for the strategic and daily functions of the Marketing Department for Meridian and its various subsidiaries. Key Accomplishments Include:Built a passionate team of top marketing professionals creating innovative marketing strategies and offerings that have driven market share and relevance among Meridian's various lines of business and target Member segments.Worked in true partnership with the Meridian business unit leaders to co-create unique value propositions, marketing plans and tactics to achieve the strategic objectives and business plans of the various lines of business.Expanded the corporate social responsibility program to focus on home ownership enablement and physical well-being.

Responsible for defining and executing Meridian's brand, product, and digital banking channel strategy, ultimately driving an exceptional customer experience and market share growth while at the same time optimizing return on marketing investment. Key Accomplishments Include:Led the selection and integration of a new agency of record.Designed, implemented, and launched Meridian issued Credit Card Line of Business.In-house development and launch of retail, small business, and commercial online and mobile banking platforms.Launched a market-leading onboarding process via the branch, online and mobile channels.

Responsible for treasury, financial and managerial accounting, enterprise planning, business continuity planning, and strategic sourcing functions at Meridian. Key Accomplishments Include:Helped navigate Meridian through the financial crisis of 2009.Established NHA MBS direct issuer license and securitization program for Meridian.Launched the deposit broker program providing Meridian with a key source of additional liquidity.Finance led in the negotiation, purchase and integration of Desjardins Credit Union.

Key Accomplishments Include: Creation of a comprehensive strategic and operational planning process.Development Meridian's multi-year strategic and operational plans with Board and Executive.Appointed as chair of Business Execution Team responsible for executing Meridian's operating and financial plans.

Key Accomplishments Include: Established enhanced methodologies and policies such as the economic value of equity resulting in a number of interest rate swaps executed to better manage the organizations growing interest risk.Implemented a robust enterprise financial reporting, planning, and funds transfer pricing methodology and software to manage and improve the financial position of Meridian.