David Morawski Email & Phone Number

Cleveland/Akron, Ohio Area

Recent projects for research and brand development include Vitamix, North Coast Media, Jeld-Wen, California Paints, Ohio University, Kichler Lighting and the Akron-Canton Airport.Strategic Partners takes brands to the next level through:Data reduction/analysis, Quantitative surveys, Market segmentation, Executive/professional interviewing, Qualitative consumer interviewing, Ethnographic research, Competitive analyses, Brand and strategy development.All research projects, whether part of a branding effort or not, benefit from the added value of distillation, simplification and bottom line implications.

Legacy branding was built to serve family-owned businesses.Legacy Branding is a partnership between Strategic Partners and DeMuesy Creative Inc, combining our expertise in research and creative to transform a family company's inwardly focused mission statement into a dynamic, meaningful brand promise. A clear, articulated brand will inspire both employees and customers while rattling the marketplace. Visit LegacyFamilyBranding.comSee less

My colleagues and I at Melamed Riley uncovered, clarified and articulated the core essence of the brands we worked with, giving them a relevant and authentic advantage in the marketplace. Market research, along with experienced intuition, plays an important role in the brand discovery process.We have uncovered and clarified the brand essence for Ohio University, Vitamix, InterDesign, MetroHealth, Parma Community General Hospital, University of Akron, the Cleveland Visitor and Convention Bureau, Moen, California Paints and Syngenta to name a few.

I recommended, designed, analyzed and presented research studies for our clients. My main contribution was (and continues to be) to simplify, distil and integrate results for business and marketing decisions.During this time, I conducted major and/or on-going studies for Glidden Paint, Flood Company, Mr. Coffee, Libbey Glassware, Third Federal Savings & Loan and the Cleveland Visitor and Convention Bureau.

Conducted segmentation research for Johnton & Murphy, new concept development studies for the Journeys footwear chain and designed and implemented a new store selection process for all Genesco retail brands based on geo-demographics.

Primarily conducted brand equity tracking studies, research to identify new market opportunities for the Fisher-Price brand along with on-going new product, packaging and advertising studies.