Client: PepsiCo

Clients: Keurig Dr Pepper & Conagra

•Organized annual nonprofit charity fundraisers and events, designing creative logos, posters, social media posts and advertisements; participated in initial planning process, including securing sponsors, donations and participants; provided on-site event support and management to ensure evens run smoothly; write press releases and calendar events to ensure coverage by media; maintain schedule of events; managed vendor relationships with letter shops and printers, resulting in competitive pricing through negotiation and cultivating relationships; directing creation of copy and design of marketing pieces; performed analysis, examining efforts from start to finish; oversaw events lifecycle, ensuring process was complete, successful and resilient.

•Communicated, brainstormed and strategized with retail team to upgrade and optimize marketing solutions, allowing for delivering targeted content to customers.•Managed social media platforms, monitoring and responding to follower feedback, supporting sales team with marketing collateral and tracking data, resulting in increased engagement by customers; create and execute content to reach wider audience, enhancing brand awareness and driving sales; create timeline and schedule for posts.

•Drafted communications and reports; created social media content for internal and external audiences; assisted in search engine marketing (SEM) lead management; analyzed and reported engagement based on data from content management system (CMS) platforms; reviewed reports and proofs for accuracy, demonstrating attention to detail and proofreading skills.

•While in college, acted as personal assistant for family, managing schedules, logistics, errands; provided extensive calendaring for family of five; displayed professionalism; provided transportation and supervised children.