David Morley Email & Phone Number

Mooresville, Nc, Us

Mooresville, Nc, Us

• Developed e-commerce strategic plan every year focused on key initiatives with an emphasis on market response, customer segmentation, and inventory management• Collaborate cross functionally to execute action plan and optimize customer experience• Manage weekly performance results and report/root cause performance anomalies

Mooresville, Nc, Us

• Improved online assortment via development of company-first online assortment recommendation process• Operationalized 80/20 strategy in price execution, strategic focus, and competitive response• Recruited and onboarded team’s first offshore Bangalore team to solve operational and analytical gaps• Developed enterprise strategies designed to improve price perception and/or beat competition• Generated $2M incremental sales and $780k margin in 6 weeks via operationalizing price testing program

Mooresville, Nc, Us

• Generated over $50M in demand via specific pricing strategy of unproductive skus• Directed/created new reporting systems to facilitate proactive responses to market performance along with financial performance reporting and CPI tracking• Transitioned role from pricing execution function to strategic pricing advisement for company merchants• Managed relationships with 20+ merchants for strategic shifts and market response

Mooresville, Nc, Us

• Developed Pro pricing strategy recommendations following GAP analysis of market offerings and Pro customer shopping behavior

Draper, Utah, Us

• Oversaw marketing and pricing strategies of category that represented 33% of company order volume and 45% of revenue after role expansion to category manager after 1 year• Increased YoY revenue by $45MM through analyzing marketing promotions to determine most effective discounting strategies• Increased revenue by $.5MM a year by reducing margin erosion of 30+ products through market analysis• Improved forecasting accuracy from 90% to 97% through leading the development of forecasting methods for entire product offering• Improved product margin by 50% for select products and improved negotiating power through cost analysis of new products coming to market

Jacksonville, Florida, Us

• Recovered $.25MM a year from wasteful shipping expenditures through analysis of shipping operations• Reduced departmental errors by 90% through development of 1-click dashboards• Reduced downtime of department by 80% through integration of automated databases into daily procedures

Salt Lake City, Utah, Us

• Discovered accounting error in Nevada state reporting that required new audits for the state of Nevada. • Created reporting tools to minimize expenses in gift card categories by an average of 20%. • Self-taught SQL programming to perform ad hoc reporting requests from various departments.

• Developed efficiency models used by management to evaluate potential clients. • Created comparison models used to evaluate outside companies for purchase. • Assisted accounts receivable in processing transactions. • Recovered over $10,000 in one month through credit management.

Leadership Certificate

Master Of Business Administration - Mba, Finance And Strategy

Bachelor’S Degree, Financial Economics