David Motta Email & Phone Number

New York, Ny, Us

London, Gb

As the Vice President of Digital Transformation & Sales at Urban One, I am responsible for directing, growing, and coordinating all digital sales activities across our local radio markets. My role involves overseeing the development and execution of strategies that drive substantial revenue growth and enhance our digital presence.- Achieved remarkable sales growth, increasing revenue by 45% in the first year, 65% in the second year, and over 50% in the third year, setting new records.- Directed all digital sales operations across Urban One's local radio markets, ensuring effective market penetration and revenue generation.- Developed and implemented strategic digital sales initiatives, aligning them with overall business goals and market opportunities.- Coordinated and communicated yearly initiatives between various divisions to maintain a unified approach and strategic alignment.- Utilized a deep understanding of digital marketing trends and customer needs to create innovative solutions that drive engagement and profitability.- Fostered a collaborative team environment, leading efforts to optimize sales processes and enhance overall operational efficiency.

Cockeysville, Maryland, Us

Recruited to establish and develop the New York office, I played a pivotal role in cultivating Sinclair Digital’s sales pipeline and driving success across 166 station websites. My expertise spans all facets of digital advertising, including display, mobile, programmatic, targeting, search, native, sponsorship, and social media. I excel in creating and delivering impactful presentations that highlight features, benefits, and value to clients.Achievements:- Built a new business and sponsorship pipeline from scratch, generating $9 million in programmatic revenue and $10.4 million in direct revenue within just 10 months.- Developed and implemented clear and effective processes for sales growth, including consultative needs analysis, pipeline management, prospecting, relationship building, and a long-tail approach to new business.- Enhanced revenue closure and new business generation through strategic account management and relationship building.- Demonstrated a deep understanding of digital advertising trends and strategies, delivering solutions that drive client success and satisfaction.- Established best practices for digital sales processes and customer engagement, leading to improved efficiency and effectiveness.- Fostered a culture of innovation and excellence within the team, ensuring alignment with overall business goals and market demands.

New York, Ny, Us

Collaborated with brands, agencies, clients, and the internal marketing team to deliver innovative online campaigns. Executed high-profile, impactful advertising strategies to achieve clients' marketing and promotional objectives. Managed client accounts throughout the entire advertising campaign lifecycle, from initial concept to final execution. Oversaw a team of 23 employees handling digital advertising operations, optimizing campaigns for maximum return on investment. Provided training and coaching to Account Executives, and communicated weekly revenue reports to the Vice President of Sales. Served as a subject matter expert in digital media and emerging technologies.Achievements:- Revitalized a demotivated sales team by introducing new leadership and energy, increasing initial revenue from $800,000 to $3.3 million in the first year, $6.7 million in the second year, $7.5 million in the fourth year, and $12.7 million by the final year.- Designed and executed a multi-market campaign for Verizon, leveraging Myfoxny.com and 16 sister websites, generating $17 million in revenue.- Created a successful digital advertising campaign for first-time client Dodge, Jeep, Ram, and Chrysler, presenting innovative concepts to the Head of Advertising and securing $567,600 in annual digital revenue.- Enhanced customer prospecting through targeted seminars focused on digital sales strategies.Optimized digital advertising campaigns to achieve maximum return on investment, driving significant revenue growth.- Provided comprehensive training and coaching to Account Executives, fostering a high-performing sales team and improving overall campaign effectiveness.

Lexington, Ky, Us

Provided innovative leadership in optimizing the outbound sales force and enhancing company performance. Reviewed and revamped the existing sales compensation structure, proposing new strategies to better reward company and individual achievements. Led and coached Account Executive teams across 32 markets, overseeing department budgeting, account reviews, hiring, employee performance evaluations, and P&L management.Achievements:- Expanded the company’s market presence from eight to 32 markets, supporting the transition to Viamedia and increasing revenue by more than 15% within the first two months.- Enhanced revenue streams by $9 million for the New York office through strategic expansion of sales operations.- Recruited and trained 12 new employees for New York City, 13 for Long Island, and 13 for New Jersey, significantly increasing regional revenues and sales coverage.- Successfully led and motivated Account Executive teams in 32 markets, driving performance improvements and achieving sales targets.- Revamped the sales compensation structure, aligning incentives with performance to boost company and individual achievements.- Promoted to General Sales Manager within four years for consistently exceeding sales goals and generating over $2 million in revenue.

Atlanta, Ga, Us

Acted as the strategic planning liaison between all advertising agencies in San Francisco and the independent affiliate KICU-TV, managing a $3+ million account list. Consulted with advertising agencies and local businesses throughout the Phoenix area, producing the successful “That Damn Show” rock concert attended by over 30,000 listeners.Achievements:- Increased web revenues by 75% with consistent quarterly growth of 25% by eliminating value-added free services and implementing a strategic web pricing and sales approach, transforming it into a profitable center.- Conducted market analysis for businesses worth $550,000 or more, successfully targeting and generating $1.2 million in new business.- Generated $575,000 in new business within the first six months through strategic partnership building and innovative new technology marketing.- Led a collaborative team to introduce new technologies, including station "Audio Streaming," enhancing overall business growth.- Worked closely with advertising agencies to align strategies and maximize revenue opportunities for KICU-TV and associated accounts.- Developed and executed effective marketing strategies that increased brand presence and profitability in a competitive market.

Master Of Business Administration (M.B.A.), Business/Managerial Economics

Bachelor Of Arts - Ba, Business Policy And Strategy