David Parfitt Email & Phone Number

United States

Galway, Ie

Oversee the modernization, restructuring, and leadership of TE's $10B TS Segment Marketing Operations and Shared Services/Offshore group comprising technologists, analysts, and automation practitioners across the Automotive, Tooling, Sensors, and Industrial LOBs.- Modernized Marketing Operations into an agile, high-performing partner across 4 LOBs, aligning talent, technology, and workflows to replace silos with seamless, integrated, and results-driven execution.- Develop, execute, and drive adoption of a unified TS Segment CMO and Leadership Scorecard, unifying disparate, fragmented business unit metrics into a cohesive source of insights that provided narrative and context into marketing progress and capabilities across the Segment.- Implemented a structured way of working between MOPs and the Business Units, allowing for intake, prioritization, and management of all requests, projects, and requirements. Turned chaos into clarity, forecasted periods of anticipated demand, and effectively reallocated resources to support planned and ad-hoc, emergent needs.- Enabled a staggering 32% ROI lift by implementing a post-campaign optimization framework through consistent, iterative, data-guided performance review sessions to drive continuous performance.- Improved lead conversion rates by 69%, optimizing CRM processes, automating workflows, and fostering seamless collaboration across BDR, marketing, and inside sales teams.- Achieved a 40% reduction in employee attrition, energizing a globally distributed team through targeted coaching, skill-building programs, and tailored career development initiatives.

Corning, New York, Us

Responsible for architecting Corning Optical Communication's foundational Marketing Operations organization that established a MarTech strategy and roadmap, structured automation capabilities, digital governance, attribution and analytics, lead and funnel process and models, and marketing-generated demand conversion. - Integrated, managed, and optimized Marketo and Salesforce platform, and mobilized an agile cross-functional team to drive governance. - Unified Sales Development with Marketing Operations, enabling a demand-conversion powerhouse resulting in $128M+ in qualified pipeline within the first 12 months. - Structured SDR teams around defined market segments, applications, and territories, optimizing coverage and alignment with sales strategies to maximize pipeline generation and revenue impact.- Engineered an SDR platform leveraging Salesforce, Marketo, and third-party tools, launched transformative sales sequences/cadences, piloted innovative outbound tactics while cutting lead engagement time by 16 days and achieving a 44% surge in outreach success.- Designed and implemented revenue models, lead lifecycle frameworks, and advanced lead scoring systems in partnership with sales and marketing teams, leveraging predictive modeling to optimize engagement and boost funnel efficiency by 32%.- Consolidated fragmented customer and prospect data into a centralized Data Lake and Customer Data Platform (CDP), facilitating advanced segmentation, precise targeting, and hyper-personalized strategies that nurtured buyers' journeys and increased engagement and demand across key segments.

Corning, New York, Us

Operationalized strategic programs to increase market presence in the MSO/CATV segment, driving a $95M revenue increase through partnerships, tailored product solutions, and successful RFP responses with an 80% win rate.- Orchestrated cross-functional Go-to-Market collaboration to refine market entry strategies, leveraging data-driven insights to align product positioning and sales efforts with emerging customer needs.- Built foundational CRM integrations, enabling streamlined decision-making, enhanced customer experiences, and improved partner engagement across the MSO/CATV ecosystem.- Developed marketing and communication tactics and content tailored to MSO/CATV providers, ensuring consistent messaging and alignment with Corning’s long-term growth objectives.

Atlanta, Ga, Us

Managed the marketing and sales operations strategy for a customer base of over 800,000 subscribers. Responsibilities included launching lifecycle campaigns aimed at boosting the Net Promoter Score (NPS), building customer loyalty, reducing churn, and strategically increasing customer revenue (ARPU). Collaborated closely with the Sales and Retention Centers of Excellence, focusing on the development, testing, and implementation of inbound and outbound sales and retention tactics, resources, and intelligence. These initiatives enhanced agent success and improved overall regional performance in line with forecasts and targets, ultimately driving profitability and margin performance.- Primary areas of focus include Customer Onboarding, Upgrade and Uptiering, Retention, Win-Back, Contract & Campaign Roll-Off, inbound channel marketing operations, campaign experimentation & testing, NPS and CLTV.- Reduced customer churn among high-value subscribers by 33% and increased contract attachment rates by 40% in rate-sensitive segments through personalized multi-channel retention and lifecycle campaigns, and mobilizing a team of over 300+ inbound call center agents.- Drove substantial upgrade volume to inbound sales via Direct Mail, OOH, Digital, Social, Email, and Print, driving a 30%+ lift in ARPU across high-value customer segments.- Addressed post-campaign roll-off and churn by implementing propensity models to identify at-risk accounts, which improved our ability to respond predictively and swiftly before issues arose.- Partnered with call centers, retail, and sales teams to integrate frontline insights and VOC into campaign design, product offerings, packaging, bundling, and discounting to drive customer-inspired tactics.- Developed and launched a national customer price-lock strategy, reducing retention call center volume, mitigating campaign discount expenditures, and carefully inoculating profitable customers from price and rate sensitivities.

Us

OneCommunications | Earthlink Business | Full Channel - Leveraged deep technical and extensive field expertise and a customer-first approach to transition seamlessly into sales, consistently using customer insights to drive outcomes and results.- Built a strong pipeline of relationships through prospecting, cold calling, networking, and drawing inferences from industry data and news, all without the benefit of modern sales enablement tools, CRM systems, or databases. - Success was driven by a deep understanding of the customer, cultivated through technical expertise, guidance from mentors, and lessons learned from failures, ultimately leading to significant results.

Atlanta, Ga, Us

- Developed a comprehensive understanding of telecommunications through hands-on learning in RF, HFC, and fiber optic architecture, network engineering, customer delivery, and operations at Cox Communications, with a focus on improving and nurturing customer experiences.- Gained firsthand insights into the disconnects and alignments between corporate strategies and actual customer experiences. Bridged the gap by understanding customer needs during self-installations, in-home interactions, and technician visits, providing a balanced perspective on how corporate initiatives translated into real-world outcomes.> Laid the foundation for a career marked by progressive growth and leadership across Sales Engineering (SMB and Enterprise markets), marketing, and sales operations. Established a customer-centric mindset as a guiding principle, ensuring the customer remains central to all business decisions and strategies moving forward.