David Philp Email & Phone Number

Brand positioning, growth strategy, organization design, and GTM strategy.

San Rafael, CA, US

• Owned P&L, revenue, and profit growth for DTC at Juice Beauty, growing bottom line digital revenue by 27% and top line revenue by 18%.
• Managed team of five across Amazon, paid social, paid search, affiliate, CRO, retail ecommerce, CRM, email, SMS, and SEO.
• Brought digital advertising in-house, reducing media spend by 18% and increasing revenue by 31% while eliminating agency fees.
• Revamped promotion planning and CRM segmentation, leading to a 30% increase in email revenue and 55% increase in SMS revenue.
• Launched live shopping, direct mail, and influencer affiliate channels.
• Relaunched loyalty and subscription programs, doubling engagement and revenue.

• Personalized high-touch consultancy for startups in need of digital marketing strategy, infrastructure development, training, and execution.
• Partnered with multiple startups to maximize user acquisition and brand recognition.
• Managed digital touchpoints to acquire new customers and investors.
• Implemented analytics and reporting, developed processes for audience segmentation testing, and used insights to develop marketing funnels, improve messaging, and enhance visual brand image.

Sebastopol, California, US

• Managed digital marketing for four national CPG dairy brands. Recruited as the digital marketing training liaison for the international marketing teams within the Switzerland-based Emmi organization.
• Owned digital marketing for Redwood Hill Farm, Green Valley Creamery, Meyenberg, and Tailspring brands.
• Exceeded yearly growth KPI goals for brand awareness, reach, and engagement through SEO, social and paid advertising activities.
• Developed an annual training seminar that brought together fifteen international marketing teams from within the Emmi organization, advancing digital marketing strategy across the organization.
• Built a comprehensive reporting infrastructure and real-time visualization tools, enabling company management and sales teams to access valuable insights from marketing activities.
• Led qualitative and quantitative market research projects and used customer insights to successfully rebrand Green Valley Creamery and develop new user personas, funnels, and acquisition promotions.

Petaluma, California, US

• Oversaw digital marketing activities for Amy’s Kitchen, including web, social media, advertising, email, campaigns, promotions, and digital analytics.
• Hired and managed three in-house team members and external agencies.
• Revamped social media content for the US and UK markets, increasing social followers by 5x and shifting the brand message to appeal to desired younger demographic targets.
• Created the concept for Amy’s sponsorship of the Farm Aid music festival, which added 90,000 Facebook followers and reached over 500,000 unique viewers with premium video content supporting working farmers

New York, New York, US

• Responsible for all paid digital marketing across five brands including SEM, SEO, display, remarketing, video, affiliate, social and comparison shopping.
• Developed creative strategy, promotions, and brand messaging that increased year-over-year sales by 12% while significantly reducing media costs.
• Built branding and direct-response campaigns for the launches of bareMinerals Skincare and bareMinerals READY brands representing over $60M in incremental revenue.
• Managed RFP process and contract negotiations for multiple external agencies and partners.
• Collaborated with merchandising and web teams to define promotion strategies and optimize the online user experience.

Pasadena, California, US

• Provided strategic leadership and management of online marketing programs.
• Conducted SEO audits and online brand-building initiatives with a particular focus on social promotions and segment targeting.

New York, NY, US

- Responsible for strategy and implementation of domestic and international paid search campaigns representing major international B2B and B2C brands.- Expert at maximizing SEM efficiency and growing revenue.- Developed advanced SEM strategies, trained colleagues, and improved internal management tools.- Guided clients through brand messaging testing.

Silicon Valley, California, US

Researched Web usability best practices, created testing scripts, facilitated user sessions, and compiled quantitative data that was presented at NNG seminars.