David M. Smith Email & Phone Number

Clarkston, MI, US

Troy, Michigan, US

• An innovative content creation, brand development, and strategic marketing agency working with major brands including Maner Costerisan, Wild Bills Tobacco, Ally Financial, Johns Hopkins Medicine, Urban Science, and.
• Align campaigns and marketing content development with the client’s vision, awareness goals, and strategic objectives.
• Design and launched new customer acquisition marketing and outreach campaigns, elevating clients’ presence through heightened audience engagement.
• Recommend the client’s entire approach to lead management, CRM, SEO, demand generation, audience engagement, and lead capture.
• Articulate clients’ digital strategy, developing and launching energized market engagement strategies encompassing traditional campaigns and digital touchpoint development.
• Develop and implement content strategies to captivate audiences across various channels, aligning with the organization's brand voice and guidelines.

Pontiac, MI, US

• Based in Pontiac, Michigan, a software as a service (SaaS) provider, partnering with lenders to create next-generation digital capabilities in mortgage and consumer lending that help protect and grow their business.
• Promoted to Project Manager of incoming client software projects utilizing JIRA, workingalongside CEO to manage day-to-day operations for a software development business.
• Managed complex technology projects including scheduling, estimating, client relationships,and project budgets; ensuring projects are delivered on time with superior quality.
• Lead cross-functional teams, acting as Scrum Master, for each new project and processfrom initiation to launch, ensuring team is lean, maximizes flow time, and delivers value.
• Managed software developers in the day-to-day additions, fixes, and improvements to codeand various financial client websites.
• Managed end to end email campaigns production and execution, including campaign set up,list segmentation, deployment and reporting.

Dearborn, Michigan, US

• · Business Integration Manager and Data Source Lead at Ford Motor Company, (GDIA), Global Data Insights & Analytics program (Marketing Associates / iVantage).Responsibilities include:
• Development of Regional & Global Data Integration processes including business review and approval of data applications, asset requirements, user acceptance testing (UAT), legal review of data usage, program.
• Supports data access and security controls processes and annual review.
• Communicate with business units and project teams to gather requirements, identify interdependencies and resolve issues.
• Strong understanding of agile principles, reporting and help investigate and resolve program impediments / blockers communicated in various IT stand up meetings (ex: Scrum of Scrum).

• Hired as an independent consultant by organization to help enhance digital marketing processes, enhance content, technology and social procedures.
• Evaluated current marketing efforts making suggestions and improvements for enhancing their campaign approach.
• Helped devise, plan, and implement digital marketing enhancements across various marketing channels.
• Oversaw implementation and adoption of enterprise technologies and tools including Salesforce, MailChimp, and Infusionsoft.

Troy, MI, US

✪Lead digital marketing strategy, campaign designs, testing, optimization & analytics.✪Managed all marketing events, advertisement productions, marketing collateral, direct mail campaigns, digital content, brand messaging, commercial media, video marketing.✪Identified actionable and measurable digital strategies, based on data driven insights from.